RIP, MacBook Ultra

[MacRumors]

Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.

The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple would expand its lineup of "Ultra" products this year was off the mark.

Article Link: RIP, MacBook Ultra

 

[abatabia]

MacBook Pro ultra?
MacBook ultra pro?

I think it’s still possible.

 

[Lounge vibes 05]

Duh.
This has been known for months.

 

[anthony13]

Ultra Pro Touch (max).

 

[jdawgnoonan]

Ultra never made sense anyway. Newly redesigned MacBook Pros that include Touch is what I have always assumed (provided that the rumors around touch screens are accurate).

 

[1rottenapple]

I really hope its thinner and lighter than the current pro models. But the posted image looks pretty thick.

 

[kmbum]

Given the time this spells live keynote to kick it all off.

 

[novagamer]

All of these enormous discounts on the current MBPs should have told people they were being replaced in the lineup.


We'll see if the 'it has 1 year old CPU' rumors are true next week too. I believe the memory ceiling will be raised at minimum, and possibly we'll get Pro and Max, Gurman be damned, but time will tell.

 

[Bokito]

The reason there is no ultra name is that when you look at the processors going from Pro > Max > Ultra there is no compromise and Max is better in every single way than Pro and Ultra is better in every single way than Max. For a MacBook with Touch or iPhone with foldable display there are compromises. It isn’t better in every single way.

 

[Basic75]

Again, why care about the name if it is the OLED MacBook we have been talking about and come to expect?

 

[CarAnalogy]

Ultra is tricky, because where does one go from there?

 

[iPod2001]

MacBook Pro Ultra Max Touch M6 Pro ?

 

[N0ughtsAndCr0sses]

iPad mini


Pro

Wouldn’t you like that?

 

[Schizoid]

It HAS to be the G5 Powerbook right?
I’m ready… finally… here we go!

 

[azentropy]

MacBook Pro Electric Boogaloo

 

[ipedro]

MacBook Pro ultra?
MacBook ultra pro?

I think it’s still possible.

I think they'll just begin to phase the entire MacBookPro line to this display to help differentiate it from the lower tier MacBooks.

It'll probably be something with MacBookPro with Multi Touch™ support and eventually all MacBooks Pro will have this display. No special branding, it just is what you expect from a MacBookPro.

 

[Corefile]

MacBook Max

 

[jbc25]

I have no idea what they'll call it, but I don't think this rules out the Ultra name.

 

[jupiter82]

If a touch Macbook Pro is the only option moving forward, I don't think I will ever buy a Macbook Pro laptop again.

 

[Kylo83]

But with the same chip as the last one, how are they gonna talk about that

 

[Matrix1776]

M5 Macbook Pro Ultra Max XDR Touch

 

[Hajj.david]

I really hope its thinner and lighter than the current pro models. But the posted image looks pretty thick.

Thats an old image from the current generation release

 

[forrie]

Nobody really knows the specs of this new Macbook Pro -- the public is/was calling it Ultra, etc., so this sounds like disappointment that the Ultra word isn't used -- but it says nothing about the specifications we're about to see. We will find out, shortly ;-)

 

[Hajj.david]

If a touch Macbook Pro is the only option moving forward, I don't think I will ever buy a Macbook Pro laptop again.

Why? unless they jack the price up or whatever you dont have to use it. Its like the iPad people that cried and screamed when Apple added mouse support "APPS WONT BE TOUCH FRIENDLY ANYMORE" turned out to be complete rubbish.

 

[Lukomaldini]

I reckon it will be:
MacBook Pro (for the original mini LED)
MacBook Pro Max (for the touch OLED one)