Apple finished as the world's number one smartphone brand by shipments in the first quarter of 2026, according to new data from Counterpoint Research. It's the first time the company has ever led the market in a Q1.
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Apple Tops Global Smartphone Market for First Time in a Q1
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Apple finished as the world's number one smartphone brand by shipments in the first quarter of 2026, according to new data from Counterpoint Research. It's the first time the company has ever led the market in a Q1.
The Cockney Rebel
macrumors 601
I'm quite happy with my 17PM.
People are always going to bitch, but my new iPhone has been, and continues to be loved.
People are always going to bitch, but my new iPhone has been, and continues to be loved.
I7guy
macrumors Westmere
Samsung Overtakes Apple for Top Smartphone Customer Satisfaction
Samsung has edged past Apple for the top spot in customer satisfaction for cell phones, according to the American Customer Satisfaction Index's 2026 Telecommunications, Cell Phone, and Smartwatch Study, published this week. Samsung scores 81 in the ACSI's cell phone rankings while Apple posts...
forums.macrumors.com
Satisfaction be darned. It’s about shipments.
Long time Android user. Don’t care about the S26, X9 ultra, x300 ultra etc. Etc…Next phone will be an iPhone. So I’ll add to that stat.
idrewuk
macrumors regular
But hasn’t Tim run Apple into the ground? They’re over. Nobody likes iPhone any more. Nobody buys Macs. They don’t give enough iCloud base storage. Etc.
Those data shows satisfaction is high and basically tied with Samsung in the United States (a 1 point difference is not likely to be statistically significant). Also, from that "Satisfaction with flagship models overall scores 82, far outpacing legacy phones at 76" -- suggesting people really like their high end Samsung and Apple phones.Samsung Overtakes Apple for Top Smartphone Customer Satisfaction
Samsung has edged past Apple for the top spot in customer satisfaction for cell phones, according to the American Customer Satisfaction Index's 2026 Telecommunications, Cell Phone, and Smartwatch Study, published this week. Samsung scores 81 in the ACSI's cell phone rankings while Apple posts...
Satisfaction be darned. It’s about shipments.
Put all this together and it suggests Apple is doing just fine with both sales and satisfaction.
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AppleWes
macrumors 6502a
Same here, just like other topics small minority are the loudest complainers and try to "silence" us as a fanboy/girl if we say anything positive.
Royksöpp
macrumors 68030
Yeah, and to think these greedy bozos want to cheap out the specs on one of it's most successful models that played a major part in this achievement.
This is an EU textbook definition of Anticompetitive! The only way the non-iPhone market is going to ever stand a chance at getting larger than the iPhone market (non-iPhone market in the EU is 70%, go figure) is for Apple to stop releasing products. It’s unfair that they release things that people in the EU want to buy and that has GOT to stop.
McDonald’s sells the most burgers. I guess they must be the best?
Very good news for Apple. iPhone 17 series have been exceptionally good. Base 17 is the best base model in years. I have the 17 Pro Max in Orange. Wonderful color and an excellent iPhone.