Apple is preparing new displays and large numbers of demo units for the iPhone Duo's October 23 launch, but supply will be limited, according to Bloomberg's Mark Gurman.
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Apple Plans Major iPhone Duo Retail Showcase, But Supply Will Be Limited
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Apple is preparing new displays and large numbers of demo units for the iPhone Duo's October 23 launch, but supply will be limited, according to Bloomberg's Mark Gurman.
iMac The Knife
macrumors 68000
Supply will be limited. Same old song and dance from Apple...
contacos
macrumors 604
Throw limited supply on something and people will go out to buy it instantly. FOMO is real
Big_D
macrumors 6502a
They can’t even deliver iPhone Pros at the moment, at least here in Germany. I’m still waiting for mine, ordered the week of release, and all shops in the area and Amazon are out of stock on all models.
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Arran
macrumors 603
150 demo units for one store, but supplies are limited.
How does that add up?
How does that add up?
Mdracer
macrumors regular
It will be interesting to see how the display models fare from being handled/folded all day.
barfy
macrumors member
imamacperson
macrumors regular
turbineseaplane
macrumors Nehalem
GANGBUSTER SALES!
This is "breakthrough innovation", as only Apple and the RDF can deliver.
"The same Apps you use, know and love right now ... but on a device that's twice as expensive!"
Sears used to do this as well.
"This is the demo model and you can't buy one today. You can order one, and either come back at a later date or have it shipped to you..."
Won't be buying one but will surely be trying it out at a store near me. Hopefully a telephoto lens/3x zoom lens will be on the Duo by 2028 for the 3rd generation.
one more
macrumors 604
It’s estimated that they will be making 6-8 million Duos this year, as Apple have lower production yields compared to the previous models. Usual numbers are 20-30 million units. This might not be a problem, though, as it should allow Apple to learn about the real supply-demand ratio on the go:
9to5mac.com
Here’s how many iPhone Duo units Apple is reportedly making - 9to5Mac
A recent report offers an update on iPhone Duo production, including how many units are being made, assembly troubles, and more.
9to5mac.com
I wonder how many demo models the Grand Central store will get. That store is always super crowded because of where it's located, but space in that store is somewhat tight because of the layout of where it is located. I bet Grand Central is the second busiest store in New York after 5th Avenue. I go to the 5th Avenue store more than any other (closest and easiest to get to for me, and I'm in the vicinity of that store quite often), and then maybe Grand Central and then the Upper West Side Store (usually when I'm seeing a movie across the street at the AMC Lincoln Square).
I get the Demo aspect, but it supply is really that limited, they should rather ship these models to interested customers - ergo to me 😃
freedomlinux
macrumors 6502
I think this helps to put into context, similar to the iPhone mini, that even a "meh" performing product for Apple would be considered a great seller by many companies.
Personally, I would be very happy to sell "only" 5 million of just about anything
klasma
macrumors G5
Presumably the stores will also receive a generous supply of cover layer replacements for the demo devices.
klasma
macrumors G5
150 demo units for one store, and therefore supplies will be limited. 😉
Haha! I know right? With only 6 million being made worldwide this must mean that after all stores have the units on display that only 3.5 million will be available to customers 💀. Yes I’m exaggerating the numbers but still. 😂
gdjsnyder
macrumors 6502a
While I by no means believe there going to have a ton of supply available at launch, the fact they’re launching this in 70+ territories and then one week later launching in 20+ more, and giving some stores 150 units - this doesn’t sound like a tight supply launch. There’s only been one report of the 60% yields. If true, I suspect Apple expected yields around this, given this was not a mature process yet. I believe the iPhone X was rumored to have 2-3 million available at launch (in 55 countries), I expect Apple to have roughly the same amount of these.
And then you have the 5S, which due to touchID constraints, was limited at launch, so they didn’t even have preorders.
And then you have the 5S, which due to touchID constraints, was limited at launch, so they didn’t even have preorders.
Johnny907
macrumors 68030
Not always. Supply on their Vision Pro was also limited, and they couldn’t give them away. Based on convo’s with Apple Store employees, out of a hundred people that demoed them, maybe one actually purchased. I expect it to be the same here because two grand is ridiculous for what this thing actually does.
And… no one is better at managing the narrative, creating FOMO than Apple.
Apple is likely to throw all it’s marketing muscle behind this launch.
Already the Duo is beginning to show up everywhere.
