Henkel Consumer Brands

60 years of hair colors that bring you JOY! Launched in August of 1966, Henkel’s iconic brand #Palette celebrates its 60th anniversary this year! 🎉 With presence in over 70 countries and 6 products sold every second worldwide, Palette is the trusted hair color brand for millions of consumers, offering unique and effective formulas that proudly meet and exceed diverse consumer expectations. To mark this #milestone, we hosted a lively celebration at our @Henkel Headquarters in Duesseldorf. Palette’s mission is to make #hair coloration trends accessible for everyone, thereby spreading the 💜 Joy of Color! 🩷 What brings Joy to your life❓ #TheJoyOfColor #ProudtobeHCB

Love the brow lift look – but hate spending time & money at the brow studio? Get ready to try our latest #innovation: #got2b Glued Brow Lift.   For #GenZ and #GenAlpha, brows & edges are more than a detail – they frame the face and can instantly change the vibe of a look. No wonder lifted, defined, laminated brows have become a must-have across creators, celebrities and trendsetters.   And one thing is clear: brow styling isn’t one-size-fits-all. Some love a shiny, steady-as-a-rock hold. Others prefer a matte, defined result – without crunch. That’s exactly where got2b Glued Brow Lift comes in: the newest addition to our successful Brows & Edges portfolio, reflecting a growing demand for choice and individual results.   With got2b Glued Brow Lift, achieving that studio-like brow lift look is now easy and convenient – right from home: ✨ Transparent wax formula for hold & definition – without crunch ✨ Matte finish for a clean, laminated brow look ✨ Gentle on skin, with glycerin for a nourished & cared-for brow feel ✨ Convenient jar format ✨ Unique dual-sided brush for easy dosing, shaping & laminating ✨ Vegan formula   Now, trend-conscious consumers can create lifted brows with confidence – effortlessly, anytime and anywhere. For whoever you want 2b!   💬 Are you team matte laminated brows or team glossy strong hold?   #ProudtobeHCB

At Henkel Consumer Brands, we’re driving the #future of hair research – and celebrating the brilliant minds shaping it.   This year, we proudly presented the Martha Schwarzkopf Award, honoring the pioneering spirit of Martha Schwarzkopf and our long‑standing commitment to recognizing women in science.   We honored three outstanding scientists: 🏅 Lifetime Contribution Award: Dr. Gabriela Daniels, University of the Arts London, United Kingdom 🏅 Distinguished Talent Award: Dr. Siyu Zhu, Tsinghua University, China (represented by SiningKang) 🏅 Emerging Talent Award: Meriem Kassar, Karlsruher Institut für Technologie (KIT), Germany   These exceptional scientists embody the #curiosity and #pioneering mindset that shape our R&D community. We’re proud to champion their work and excited for what’s next. Here’s to advancing science together. 🌍✨   #MarthaSchwarzkopfAward #ProudtobeHCB

Color with BRILLANCE. Shine from within. ✨💃🏻   Schwarzkopf Brillance takes at-home coloration to the next level with a NEW, more powerful permanent color. Enhanced with a Biotin Oil Complex for long-lasting intensity and a noticeably silkier hair surface.   When paired with Brillance Hair Glosses, it creates the ultimate intense color & shine experience – because real shine comes from within, when you feel confident and radiant.   Discover Schwarzkopf #Brillance and experience the power of brilliant #hair coloration.   #ForEveryYou #ProudtobeHCB

Celebrating Supplier Excellence at ACI 2026!   At the American Cleaning Institute Convention in Orlando, Henkel Consumer Brands honored its top global partners during the Henkel award event for their outstanding contributions in Sustainability, Supply Resilience, and Innovation.   🏆Award Winners 2025 🌿Sustainability: Nouryon – for pioneering a biodegradable material that optimizes water hardness in laundry detergents. 🔗Supply Resilience: KAPACHIM – for exceptional agility and proactive risk management ensuring uninterrupted supply. 💡Innovation ADM - for an innovative sustainable thickener for Fabric Finishers with improved softness and fragrance.  BASF - for a new surfactant system for automatic dish washers with superior rinsing, enhanced shine and faster drying. Inolex - for a unique condition system to create luxury feeling of hair and provide deep hair moisturization.   The Henkel award event concluded with an inspiring Hair & Fashion Show, highlighting our commitment to #innovation, #performance, and #sustainability in everyday care.   A special highlight this year was not only handing out, but also receiving an award. Our Henkel Consumer Brands North America Team was honored with the Sustainability Spotlight Award 2026, a fantastic recognition for the initiative: liquid laundry compaction across all® free clear, Persil® and Snuggle®.   A big thank you to our partners for driving progress and shaping the future of Henkel Consumer Brands — together we keep driving consumer delight. 🚀   #ACI2026 #ProudtobeHCB

Your hairstyle needs a change – but you don’t have time for a full wash? got2b is ready to change the game.   We’re excited to introduce the new #got2b Un‑Glued Styling Remover Foam – a true #innovation redefining how we restyle hair: instantly, without washing.   For #GenZ and #GenAlpha, #styling is more than a trend – it’s self-expression. And their routines are more versatile than ever: from slick backs and snatched buns to blowouts, waves, defined curls, fluffy texture, curtain bangs or the perfect “messy-but-done” look. But one thing keeps getting in the way: Switching from one style to the next often means washing out styling residue first – even when you’re short on time.   New got2b Un-Glued is our answer to this: ✨ Removes styling build-up fast & easy for instant restyling – without washing ✨ With a glycerin–panthenol complex for a soft & healthy hair feel ✨ Suitable for all hair types, from straight to curly ✨ Gentle on scalp ✨ Vegan formula   Because at got2b, we believe self-expression should be effortless and not time-consuming. And this launch is all about making it easier for trend-conscious consumers to switch styles anytime and anywhere – effortlessly.   💬 Are you as excited as we are? Let us know in the comments! #ProudtobeHCB

Nourish, indulge & beautify ✨ Discover the new Authentic Beauty Concept silicone-free Signature Oil Collection   Designed to go beyond hair care, this collection brings together two high-performing, free-from oils that indulge the senses, elevate styling, and deliver authentic, glass-like shine for #hair and #body. 💡Indulging Fluid Oil A lightweight dry oil with barely-there texture that smooths, detangles, and unveils a glossy finish – complemented by a new, fine mist spray pump for a seamless application.   💡Beautifying Rich Oil A deeply nourishing, multi-purpose oil with a new, rainforest-inspired fragrance for hair and skin. Delivers glass-like shine and softness for hair, while leaving skin with long lasting hydration. The Beautifying Rich Oil is wrapped in exclusive artwork by Brazilian artist Camila Pinheiro, celebrating the Latin American origin of its key ingredients, sustainably sourced, vitamin-rich cacay and babassu oils. Inspired by ancient beauty wisdom from around the world, both oils feature luxurious textures and versatile formulas designed to pamper and care, while providing heat protection up to 230°C. The Signature Oil Collection is housed in premium glass bottles, supporting the brand’s ongoing commitment to #sustainability. Check out more on our website: https://lnkd.in/eTv-42_V   #AuthenticBeautyConcept #ProudtobeHCB

Healthy Hair starts with the scalp! ✨ We're excited to introduce the newest member of our #Schwarzkopf family: GLISS Scalp Balance, our latest innovation for dedicated #scalpcare! The carefully crafted formulas prevent and treat most common scalp issues, such as dryness or greasiness. The scalp is cared for, protected and brought back into balance leading to overall healthier-looking hair – in just 3 weeks. Enrich your hair care routine: 🤍 Gentle Shampoo – daily gentle cleansing with lasting hydration 🤍 Deep Cleansing Shampoo – removes excess oil and buildup 🤍 Hydrating Scalp Serum – with Moisture-Complex for long-lasting hydration and flake reduction 🤍 Purifying Scalp Serum – with Oil-Control-Complex, reduces sebum for up to 72-hour fresh feeling 🤍 Scalp Spray – with UV protection of SPF20 Because great hair already begins at the scalp – creating the perfect foundation for healthy hair growth. Try #Gliss Scalp Balance, infused with Panthenol, and experience visibly healthier hair in 3 weeks. #ForEveryYou #ProudtobeHCB

Bringing Climate Action to Life at Henkel Consumer Brands 🌱 🌍 At Henkel Consumer Brands, sustainability is more than a commitment. Real impact doesn’t come from policies and targets alone – it comes from understanding, engagement, and people feeling empowered to act. To truly bring #sustainability to life and embed it in our processes, roles, and decisions, we need to take our employees on this journey with us.   One way we do this is through Climate Fresk, a global workshop designed by a French NGO to raise awareness about #climate change and empower people to take action. Based on scientific insights, this interactive session helps participants understand climate change, explore its implications, and discuss what they can do – both individually and collectively. At Henkel, our trained facilitators are already bringing Climate Fresk to teams. Now, we’re excited to scale this approach across Henkel Consumer Brands, so more employees can feel empowered to make a difference. #ProudtobeHCB #ClimateFresk

✨Unleash your inner Glow with BLONDME! ✨   True to our mission of being the Authority in #Blonde, we proudly introduce our latest innovation: the newly improved formulas of our iconic Premium Lightener 9+ and Clay Lightener, enhanced with Swell-Control Technology, for a more controlled and reliable lightening experience!   And to start the new year on a radiant note: our new truly acidic Glow Toners are designed to create a luminous glow from within and beautifully personalized blonde results.   A premium blonde experience doesn't end in the salon. Which is why our beloved BLONDME Care line is expertly curated to meet every blonde hair's needs, supporting a healthy glow long after the color service. Let your #individuality shine through!   #ProudtobeHCB