Nothing is one of India's fastest-growing smartphone brands, Counterpoint Research reveals
According to a new report from Counterpoint Research (CR), the Indian smartphone market declined 10% in the second quarter of this year (April-June) compared to the same period last year. This was the biggest decline in shipments in the country in the past six years. Chinese brands had their lowest share of the overall market for a second quarter since 2020.
vivo remained the leader of the market but only because CR doesn't add all sub-brands' market share to the main brand's. Individually vivo has a 17.8% share, but when you count iQOO too that gets it to 19.5%. However, while Oppo seems to be in third place in this chart, if you factor in its sub-brands OnePlus and Realme, it actually has a whopping 26.1% share and comfortably leads the market.
Samsung managed to grab 17.6% of the pie and grew its shipments by 2%, while Xiaomi's market share grew from 8% to 9.4%. However, Poco's share fell from 5.4% to 4%. Their combined market share has stayed the same 13.4% compared to Q2 2025 though. As you can see, Realme and OnePlus both grew their market shares compared to the year-ago quarter.
Interestingly, Nothing is now India's fastest-growing smartphone brand, with its shipments rising by 105% compared to Q2 2025. This growth was driven by demand for the Phone (4a) and Phone (4a) Pro, as well as its "enhanced visibility provided by its title sponsorship of the RCB cricket team”. On the other hand, if we focus only on the highest price segment (above INR 45,000 which is about $467), it was Google who grew the most (68% vs Q2 2025), apparently due to it not raising prices. Apple's shipments declined 3% YoY, with its market share reaching 7%.
The average price hike by the end of the second quarter was about 15% according to CR's analysis, and of course all of that was driven by the rapidly increasing memory and storage costs. Obviously, the sub-INR 15,000 ($155) segment was the most affected, with shipments in this price bracket falling by 45% YoY.
On the other hand, the segment above INR 45,000 remained relatively stable, but it was supported by "the growing adoption of financing options". CR expects the Indian smartphone market to decline by 13% for the full year, seeing as how memory prices are apparently going to rise even further.
