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Creators

YouTube, Instagram, SoundCloud, and other online platforms are changing the way people create and consume media. The Verge’s Creators section covers the people using these platforms, what they’re making, and how those platforms are changing (for better and worse) in response to the vloggers, influencers, podcasters, photographers, musicians, educators, designers, and more who are using them.

The Verge’s Creators section also looks at the way creators are able to turn their projects into careers — from Patreons and merch sales, to ads and Kickstarters — and the ways they’re forced to adapt to changing circumstances as platforms crack down on bad actors and respond to pressure from users and advertisers. New platforms are constantly emerging, and existing ones are ever-changing — what creators have to do to succeed is always going to look different from one year to the next.

The union drive at the Wikimedia Foundation is expanding

US-based employees say they will file for a union election with the National Labor Relations Board.

Mia Sato
The vertical video takeover is here

How TikTok, Instagram, and YouTube copied their way to victory.

David Pierce

Latest In Creators

Stevie Bonifield
Stevie Bonifield
Hank Green says his YouTube channel “may need to pause” after admitting to relying on AI for research.

As Dexerto reports, Green says he wasn’t reading an AI prompt in a clip from a recent Ask Hank Anything video, but confessed that he’s been using AI “to locate papers and other resources for learning about topics.” In a Reddit post, he said he needs to “readjust” now.

I need to come to terms with the fact that the level of dopamine I’ve been getting from interacting with LLMs...with doing more and more and more and more...is not healthy for me or good for the world. It is careless, and has disconnected me from where people are on this.

Richard Lawler
Richard Lawler
Has Substack’s subscription model really “maxed out?”

Scott Carney and Taylor Lorenz posted on Substack about downward subscriber trends they’re seeing. Carney pins it on subscription fatigue and feeling like “The only way to grow is to pillage the paid subscribers from other creators.” Lorenz questions Substack’s direction, saying “more and more like this app is becoming another social media feed.”

When we recently wrote about writers who are leaving Substack, they mentioned control, pricing, and the social feature creep among their reasons for choosing competitors like Ghost and Behiiv.

Jay Peters
Jay Peters
Want to major in being an influencer?

Arizona State has a degree for that. According to the description of the “Content Creation” program:

The Bachelor of Arts program in content creation prepares you to become an influencer and strategic storyteller who thrives in the rapidly evolving creator economy. Program coursework emphasizes content planning, video and podcast production, global perspectives and personal branding.

Content Creation

[Arizona State University]

Meta just created a moderation nightmare for its smart glasses

Meta says it’s banning some content filmed with the company’s smart glasses from Instagram. Moderation gets messy very quickly.

Mia Sato
Richard Lawler
Richard Lawler
YouTube’s AI chatbot can make your next video thumbnail.

Aside from labeling and filtering AI slop, YouTube says you can directly chat with its Ask Studio bot to build thumbnails that are “tailored to your video’s specific themes and to your specific style.” It’s also added custom thumbnail uploads for Shorts if you’re in the YouTube Partner Program, and suggested thumbnail frames for Shorts.

Screenshot of the YouTube Ask Studio UI
Image: YouTube
Dominic Preston
Dominic Preston
A subtle distinction.

Patreon CEO Jack Conte was clear in yesterday’s layoff announcement that AI doesn’t replace humans, but that might be cold comfort to the humans whose jobs were lost as AI impacts “how we operate and organize.”

Lewise:

AI doesn’t replace humans, but AI replaces the work the humans do. Got it.

Get the day’s best comment and more in my free newsletter, The Verge Daily.

Lauren Feiner
Lauren Feiner
Now on TikTok: Trump’s cabinet.

Executive agencies including the Department of Labor and Department of Transportation are joining the app once declared a national security threat. Following the close of the deal to bring TikTok US under a US entity, the Justice Department said government employees are free to download it.

Terrence O'Brien
Terrence O'Brien
Federal employees are free to install TikTok again.

According to Reuters, the DOJ has issued a memo stating that “​employees of Executive Branch agencies may download TikTok onto their official devices, subject ​to the agency’s discretion,” now that the deal limiting ByteDance’s ownership is in place and US user data is secured in American data centers.

Jay Peters
Jay Peters
Beehiiv will let creators make on-platform communities.

The idea to give their audience a central spot to see and discuss a creator’s newsletters, websites, and podcasts.

Communities are part of Beehiiv’s summer release, which also includes the launch of programmatic ads and an AI copilot to help creators better understand their business.

A screenshot of Beehiiv’s Communities feature.
Image: Beehiiv
Jess Weatherbed
Jess Weatherbed
The UK is scrutinizing TikTok over child safety.

UK communications regulator Ofcom has opened an investigation to assess whether TikTok is complying with Online Safety Act duties to prevent children from seeing harmful content. The probe will also examine the effectiveness of TikTok’s age assurance systems. An update is expected in October 2026.

Terrence O'Brien
Terrence O'Brien
I bet you didn’t think Malört could get any worse.

The infamous wormwood liqueur has enjoyed minor viral fame for its… let’s say unique flavor profile (frequently compared to bile). But, basic Malört reaction videos are old hat. The truly adventurous (or masochistic) are infusing Malört with ranch dip, brisket, and even Malört-flavored candy.

Emma Roth
Emma Roth
TikTok aims to catch more accounts posting AI spam.

The platform is testing improvements to its spam detection system to help identify accounts posting AI-generated spam related to politics, current events, financial advice, medical information, and other topics that could “pose a risk to public trust or well-being.”

TikTok is also joining the C2PA Steering Committee.

Jay Peters
Jay Peters
YouTube’s TV turn continues.

As YouTube starts to look more and more like TV, the company now lets Partner Program creators make playlists that function as “shows,” which offer a “polished TV experience for your series.” YouTube has been working on them for a while.

Inside the big business of the creator economy, with the agents making it happen

Ali Berman and Raina Penchansky, the co-heads of UTA’s Creators division, on helping human creators in the age of AI.

Nilay Patel
What is Partiful selling?

Its founders insist the event platform offers a simple service for free. But in a time when users are aware of privacy and surveillance, Partiful has to prove it’s not too good to be true.

Mia Sato
The fanfiction community is at war with AI — and itself

Readers are scrambling to develop ways to detect whether generative AI was used to write fanworks. The results are questionable.

Jess Weatherbed
The Verge’s annual summer ‘in’ and ‘out’ list

What’s in, what’s out, and what’s a bit of both this summer.

Mia Sato
AI won’t save advertising, says Digitas’ Amy Lanzi

The CEO of Digitas on why overpromising with AI is a dangerous path for marketers.

Nilay Patel
Mia Sato
Mia Sato
Today’s Vergecast: Tim Heidecker on the return of InfoWars.

After more than a year and a half in court, satirical news site The Onion is rebooting Alex Jones’ InfoWars — even as the conspiracy channel hangs in legal limbo. Comedian and writer Tim Heidecker has been tapped as creative director, and he came on the show to share his vision for the platform. Also mentioned: peptides, The Beatles, and the state of Tim’s vocal chords. Enjoy!

Charles Pulliam-Moore
Charles Pulliam-Moore
You wanna pop bottles on the PJ? Read this.

If you’ve ever found yourself wondering how course-peddling hustlebros manage to convince their followers that they’re selling enough subscriptions to galavant around the world in private jets, you need to check out this excellent 404 piece that highlights one of the trade’s shadiest tricks: fake dashboards.

Jess Weatherbed
Jess Weatherbed
Weird Al doesn’t care for your weird AI jokes.

The Grammy-winning satirical musician told Syracuse.com that he’s “not a fan” of the generative technology, and that he turned down “a nice pile of money” after walking away from a commerical for business productivity software.

”A week before we’re supposed to shoot it, I find out, oh, this is, it’s AI. And I thought, ‘Oh no, I can’t be the poster boy for AI, forget it.’ So I felt bad about kind of pulling out at the last minute. But yeah, I’m not down with that.”

Jess Weatherbed
Jess Weatherbed
ElevenLabs rolls out SynthID support.

The AI audio platform has adopted Google’s invisible watermarking technology to help identify AI-generated content online. SynthID is now included in text-to-speech generations for free users, and will expand coverage to all ElevenLabs audio generations “over the coming weeks.” The watermarks can be detected using the ElevenLabs Audio Detector.

Jess Weatherbed
Jess Weatherbed
Canva is expanding further into AI advertising.

The company just announced its Canva Grow 2.0 update, which allows users to create ad campaigns and publish them to TikTok, LinkedIn, and Meta platforms without leaving the Canva app. It also introduces a new insights dashboard, and automatically analyzes ads with AI to make performance of certain themes and formats easier to track.

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An image showcasing the Canva Grow 2.0 advertizing update.
The Canva Grow 2.0 update aims to keep users from jumping to third-party platforms by providing an all-in-one solution for making, publishing, and tracking ads.
Image: Canva
Jess Weatherbed
Jess Weatherbed
These colors exist, but not on most screens.

If you’ve ever wondered why colors look different in digital photographs compared to the real world, then boy do I have a fun deep-dive for you. Read this article to find out why green traffic lights aren’t really green, and why it’s “totally implausible” for a T-Rex’s vision to be based on movement.

Jess Weatherbed
Jess Weatherbed
What Is A Photo: souvenir edition.

Yup, that about sums up where we are right now in the world of AI editing tools and content authenticity.

Mia Sato
Mia Sato
Those DoorDash and T-Pain World Cup tweets were a “partnership.”

Over the weekend, the DoorDash X account posted repeatedly about the World Cup, but instead of tagging New Zealand soccer player Tim Payne, the account tagged musician T-Pain — who responded accordingly. The posts had no indication that they were an ad (as the Federal Trade Commission requires).

I asked DoorDash if this was a coordinated effort and whether T-Pain was paid for his posts. Head of social Zaria Parvez said in an email that the company noticed Payne was a fan favorite and happened to share a nearly identical name with T-Pain. “So, in partnership with T-Pain, we executed a fun campaign to connect fans from around the world and remind people that DoorDash has whatever they need throughout the World Cup.”