Building Loyalty Through Subscriptions

Replenishment isn’t a side feature, it’s a force multiplier. This is a big mistake. We’ve seen replenishment flows outperform promos and win-back emails combined. They convert better every time with the right timing and zero customer effort. Brands overspend on ads to win new customers, then forget to win them again. They need to predict exactly when a customer needs to repurchase and trigger the message at the perfect moment. Not too soon, not too late. Just right. ++ 𝗪𝗵𝘆 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗗𝗼𝗻’𝘁 𝗥𝗲𝗼𝗿𝗱𝗲𝗿 – 𝗔𝗻𝗱 𝗛𝗼𝘄 𝘁𝗼 𝗙𝗶𝘅 𝗜𝘁 ++  𝗧𝗵𝗲𝘆 𝗙𝗼𝗿𝗴𝗲𝘁 ✅ Fix: Replenit’s AI triggers proactive reminders across channels exactly when customers are likely to run out, via the brand's own marketing automation vendors, without any migration. 𝗣𝗼𝗼𝗿 𝗧𝗶𝗺𝗶𝗻𝗴 𝗼𝗿 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 ✅ Fix: Multichannel orchestration (SMS, push, email) with personalized timing based on consumption behavior. 𝗡𝗼 𝗖𝗹𝗲𝗮𝗿 𝗜𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲 ✅ Fix: Smart upsell bundles, urgency messages (“running low?”), and loyalty integration improve reorder ROI.   • Food & Beverage, pet food and treats, wellness & beauty products hold the highest repeat purchase potential, being very high due to frequent, perishable-driven consumption patterns. • Online groceries and FMCG rank high in habitual/impulsive behavior, presenting a strong fit for mobile push and SMS-driven replenishment campaigns. Brands like Glosel turned a leaky bucket into a revenue engine with Replenit’s AI-powered multichannel replenishment flows. 🚀 53.75% more automation revenue 🛒 +28% higher AOV 📲 100% of the Multichannel approach, email, SMS & Push channel revenue -12X Higher Engagement Rate Why does it work? Because Replenit activates timely, no-effort reorders across email, SMS, push, and more. Most brands forget to remind customers. ++ 𝟯 𝗧𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 ++ 1️⃣ Make Replenishment an Always-On Growth Engine Don’t treat it as a postscript. Integrate replenishment flows as a core revenue pillar in your retention strategy. 2️⃣ Automate Across Channels With Smart Triggers Use AI-powered solutions to trigger SMS, email, and push notifications based on usage cycles, not guesswork. 3️⃣ Track and Optimize With First-Party Data Loops Leverage Replenit’s dashboards to identify top retention products, run experiments on timing, and iterate continuously. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟰,𝟮𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. #CPG #ecommerce #Replenishment #AI #FMCG

In last 2 years, we worked with 20+ health and supplement sites. What we delivered: – 30-50% increase in product subscription – 30%+ increase in conversion rate – 60%+ increase in profits Making them our most successful projects. All with one re-design.  Live in 3 weeks. In this post, I'm sharing our key learnings from our health and supplement re-design projects. That increase subscription and conversion rate. 1. Concern badges. Which concern does this product help solve? Mention that clearly in 1 to 2 words above the product title. 2. Product description under title. 2 lines on mobile, telling what makes this product effective. Your key USP. 3. Lifestyle image instead of white background image. This reduces bounce rate and motivates more people to swipe through your image gallery. 4. Proven results shown on the image. Show what results customers can expect on the image. Be clear on the benefits and that it's proven to work. 5. Educational content in the image gallery. This is the most important change. And most brands miss this or don't do it right. 6. Benefit bullets below image. Before a user sees purchase options, you want to tell when why they should get this product. 7. Show savings when they buy more. This increases your average order value. 8. Give space to the subscription section. You want shoppers to subscribe to the product. So let this take some real estate on the page. Show benefits of subscribing. 9. Add service USPs below add to cart CTA. If you offer returns, free shipping, highlight that. 10. Show clinical trial results. How much time it takes to see results and what can they expect. 11. Add accordions and not horizontal tabs. People skip horizontal tabs and click on accordions. 12. Add a cross-sell. Which other products can be combined with this one. Or other products they can buy for their family and friends. 13. Elaborate on the ingredients. And the "why" and "what" makes this product truly effective. Other changes I did: – Moved the product title, reviews above image – Added a sneak peek of the next image – Showed quantity next to price PS: If you're selling health supplements, don't forget to mention the taste. Most brands focus on benefits, but forget that this is something a person has to consume. PPS: If you're a health and supplement brand and want to increase your conversion rate, reach out to me on DM and let's see if that's something I can help with.

If I were the Head of Content for a $10M ARR SaaS company, here’s the exact playbook I’d run: 1. Media Brand Create a 'faceless' social media content brand. Publish daily content that’s hyper-focused on your niche and directly aligned with your target audience. Publish content on any social channel: - LinkedIn - X (Twitter) - Instagram - YouTube - TikTok Examples: Ad Professor and The LinkedIn Creator. I did this on one channel (LinkedIn) and it's helped increase product signup growth by 101%. 2. Search Capture Create SEO content to convert searchers. Start at the bottom funnel: - Competitor comparisons - Competitor alternatives - Best-of guides Then move to the middle funnel: - How-to guides - Case studies - Templates - Tips These types of lower-funnel SEO content make 8 figures a year for our clients (collectively). 3. Programmatic Scale top-funnel SEO traffic with automation (AI). - Topic vs topic - Glossaries - Ideas lists Essentially, any topic that has 100s of variables in the keyword framework (e.g. How to calculate [variable]). Tip: Use Byword to make this easy. Programmatic content cost-effectively generates millions of traffic for our clients every MONTH. Don't sleep on it. 4. Content Upgrades Create specific lead magnets to convert multi-channel traffic into email signups. Offer something of utility: - Templates - Checklists - Swipe files - Resource lists These must be an 'upgrade' of the content the user is already consuming in order to get a high conversion rate. Platforms are unreliable and can change tomorrow. De-risk yourself and start collecting emails today. 5. Weekly Newsletter Keep your email signups 'warm' by delivering valuable content via a weekly newsletter. This can be anything your audience finds useful: - Tips - Examples - Interviews - Strategies - Templates - Case studies - Industry news Promote the newsletter wherever you're already creating content to convert more signups. We built an email list from 0 to 13,500 in 6 months, growing by 250 every week (on auto-pilot). Users receive a weekly email that delivers value while also natively promoting our product. 6. Viral Content Create unique content that generates signups, backlinks, digital PR, and virality. For example: - Research reports - In-depth guides - Free tools Rule of thumb: If it feels uncomfortable to give away for free, it’s probably the exact thing that'll set you apart. 7. Distribution Repurpose and distribute content you're already creating for other platforms and channels. - Turn newsletters into blog posts - Turn blog posts into Reddit posts - Turn LinkedIn carousels into X threads - Turn multiple blog posts into lead magnets - Turn X posts into scripts for short-form videos Use all the channels and profiles at your disposal. It's no longer viable to rely on one channel. - Social accounts can be restricted - Search behaviour is evolving - Paid ads are volatile Make 2025 your year of multi-platform content.

After 220+ closed deals, here’s one thing I’ve learned: One channel isn’t enough anymore. In 2025, prospects live everywhere - and if you’re only emailing or only calling, you’re invisible. Here’s exactly how to build a multichannel approach that actually works: 𝟭. 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘀𝗶𝗴𝗻𝗮𝗹, 𝗻𝗼𝘁 𝘀𝗽𝗿𝗮𝘆 → Don’t start by sending 100 messages. → Start by finding why to reach out. → Use intent tools, job changes, or hiring spikes to time your outreach. 𝗔𝗰𝘁𝗶𝗼𝗻: Make a “trigger list” - 3 reasons someone might care today, not someday. 𝟮. 𝗪𝗮𝗿𝗺 𝘁𝗵𝗲𝗺 𝘂𝗽 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗰𝗮𝗹𝗹 → Comment on their posts. → React to company updates. → Send a relevant note or insight before you ever call. 𝗔𝗰𝘁𝗶𝗼𝗻: Block 10 minutes daily for “pre-touch” activity on LinkedIn. 𝟯. 𝗖𝗼𝗺𝗯𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝘁𝗼𝘂𝗰𝗵𝗲𝘀 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 → Day 1: Personalized email → Day 2: Call → Day 4: LinkedIn message → Day 6: Follow-up with new angle → Day 10: Pattern interrupt (voice note, short video, or DM) 𝗔𝗰𝘁𝗶𝗼𝗻: Create a 10-day cadence that mixes all three — and stick to it. 𝟰. 𝗠𝗮𝗸𝗲 𝗲𝗮𝗰𝗵 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗱𝗼 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗷𝗼𝗯 → Email = insight → Call = connection → LinkedIn = credibility → Video = emotion 𝗔𝗰𝘁𝗶𝗼𝗻: Stop copying the same message across channels. Align tone to medium. 𝟱. 𝗨𝘀𝗲 𝘁𝗲𝗰𝗵 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲, 𝗻𝗼𝘁 𝘀𝗽𝗮𝗺 → Tools like ️Salesforge 🔥 make this easier in 2025 enroll contacts, sequence across channels, and scale what’s working. 𝗔𝗰𝘁𝗶𝗼𝗻: Spend one hour a week reviewing data. If a channel underperforms, tweak your message, not just your volume. The result: - 3x reply rates - More live conversations - Stronger pipeline consistency My take: Multichannel isn’t about doing more. It’s about doing the right thing in more places. Your prospects don’t live in one inbox - so your outreach shouldn’t either. PS. Curious - are you a phone, email or LinkedIn person?

Spotify converts 39% of its users to premium (Q4 '24). Slack converts ~30% and Tinder 21%. That's over 5x higher than a GOOD conversion rate (~4%, B2B / B2C) for freemium products (Source: Lenny Newsletter) Let me share 3 stories from this companies on how they increased their free:paid ratio Their strategies include 1. Extracting max value using subscription + addons (𝐓𝐢𝐧𝐝𝐞𝐫), 2. Giving value beforehand (𝐒𝐥𝐚𝐜𝐤) and 3. Constant upselling throughout the user journey (𝐒𝐩𝐨𝐭𝐢𝐟𝐲) 1. Shikha Kaiwar (Monetization @ Slack) led a project that increased monetization by over 20% by testing a 30-day free trial, where users were automatically enrolled into the paid version upon signup "Over time, the smaller, incremental experiments we had been running began showing diminishing returns. We realized we needed a bigger bet. That's when we proposed testing a 30-day free trial, where users were automatically enrolled into the paid version of Slack upon signup. It was a significant departure from our freemium model, but the results were incredible: 20% increase" In it's book "𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞: 𝐓𝐡𝐞 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲 𝐨𝐟 𝐏𝐞𝐫𝐬𝐮𝐚𝐬𝐢𝐨𝐧", R. Cialdini talks about the "Reciprocity" effect: when you're given something valuable upfront, you're more likely to give back. This is also called the "Endowment effect" and Slack's autoenrolled-trials is a great example on how to apply this 2. Ravi Mehta (Ex-CEO @ 𝐓𝐢𝐧𝐝𝐞𝐫) shared in an interview w/Steve Young how Tinder layered subscription tiers (Plus, Gold, Platinum) with premium features (Boosts, Super Likes, etc). It reminded me of how airlines (the original masters of price segmentation ) extract value from both user types (e.g business vs. leisure) and ancillaries (e.g luggage, seat selection) 3. Benjamin Brandall analyzed how 𝐒𝐩𝐨𝐭𝐢𝐟𝐲 nudges users to upgrade by categorizing upsell prompts as "soft" and "hard." Turns out there are 15+ moments in the user journey where this happens like: when you want to select a specific song (>1), skip ads, listen offline, skip songs (>8), etc 𝐒𝐩𝐨𝐭𝐢𝐟𝐲 doesn't rely on one big upsell moment. Instead, it layers micro-frictions across the experience that constantly remind users what they're missing and why Premium is worth it

I just chatted with a LinkedIn creator who has 200k followers, 15k email subscribers, and multiple offers. His problem? He’s not making as much money as he’d like from his email list. But after chatting with him for 30 minutes, I could see why. Here’s the 2 biggest mistakes he’s making (and the advice I shared with him): 1/ Prioritize your lead magnet Unlike most creators I talk to, this guy actually has a solid lead magnet. And he’s set it up so he can pitch folks on his offer after a series of nurturing emails. It’s great stuff. But here’s the catch: He’s not doing a great job of promoting it and getting more people into that funnel. For example: On his profile, he’s promoting his paid product instead of his lead magnet. But that’s like asking someone to marry you on the first date. Most people will say “no.” And in this case, you will lose on the opportunity to capture their email too. So instead of doing that, I told him he should *only* use LinkedIn to promote his lead magnet. That way, he can: • Get more people into his freebie funnel • Educate them and provide tons of value • And pitch them on buying once they’re more likely to buy 2/ Extend LTV Another mistake this guy is making: Prioritizing new over existing customers. He’s had hundreds of people buy some of his courses and digital products. However, he is not putting enough effort into nurturing those customers after they buy something from him. And as a result, he’s missing out on cross-selling and upselling opportunities. So, instead here’s what I recommended: Setting up a Post-Purchase Sequence for his flagship product. Using the first 5-6 emails to: • Nurture people • Gather feedback • And ask for testimonials After that initial nurturing, he can introduce another offer to help his customers solve their *next* problem. One of the biggest marketing lessons I’ve learned over the past 3 years: It’s 10x easier to sell something to one of your existing customers than to acquire a new one. So, keep that in mind as you build out your funnels & value ladder. And that’s it! Hope this is helpful. PS - I put together a full guide breaking down the 5 email funnels you need to build a 6 (even 7) figure digital business. Wanna check it out? Comment "guide" & I'll send you a copy.

Multi-channel campaigns generate 347% higher ROI than single-channel approaches. After managing campaigns for 100+ enterprise clients, I'm sharing our latest findings on creating sustainable demand generation strategies. Our Battle-Tested Framework: 1. Strategic Channel Integration - Cross-platform data synchronization - Real-time audience segmentation - Machine learning attribution modeling - Behavioral trigger mapping (45+ touchpoints) - Channel performance optimization - Custom audience journey creation 2. Advanced Content Orchestration - AI-powered content adaptation - Channel-specific messaging - Dynamic content sequencing - Engagement velocity optimization - Personalization at scale (99.3% accuracy) - Real-time performance tracking 3. Sustainable Engagement Tactics - Progressive profiling algorithms - Predictive scoring models - Advanced nurture pathways - Automated re-engagement - Loyalty program integration - Customer lifetime value optimization Independently Verified Results (Q4 2024): - Lead quality improved 312% - Average engagement duration: 4.7x longer - Cross-channel conversion: Up 287% - Customer retention: Increased 156% - Cost per acquisition: Reduced 73% - Marketing qualified leads: Up 234% Success isn't about being everywhere - it's about being in the right places with the right message at the right time. Begin with two core channels and perfect their integration before expanding. This approach yielded 89% better results than rapid multi-channel rollouts. What's your biggest multi-channel marketing challenge?

The most profitable email you’ll ever send goes to people who just bought something else. It’s called the “Post purchase premium upsell” and almost no one does it right. The mistake: You recommend a cheap, related product. A $10 polish for a $100 bag. OR a generic 20% off your next purchase. The opportunity: Recommend a premium, unrelated product that defines a new lifestyle. Example: A customer buys a high quality yoga mat from you. Don’t offer a $15 strap. Offer a $80 matching water bottle and wellness journal. Why? They just made a big, positive investment in their health. They are in a “high self worth” spending moment. They’re more likely to invest further in that new identity. The email subject: “For everyone who’s serious about their practice…” The body: “You just picked up the Mat. That’s the first step. The pros who get the most out of their practice use the [Wellness Journal] to track their progress. Ready for level two?” Sell the next chapter of their story, not just an add on.

I’ve helped 5 eCom brands exit for ~$500m. The acquirer always wanted lower CPAs: So we pull 8 levers: 1. Creative → Target ~1 new concept per $10k in monthly spend. → At $500k/mo, that's 50 concepts. → 70% video (top of funnel, builds awareness) → 30% static (bottom of funnel, closes sales) That's 35 video concepts, 15 static concepts. Then 2-3 hook variations per video, and 5-8 variations per static. That's roughly 70 videos and 90 statics. Cut 70%+ of creatives before they hit two weeks. Your top 1-2% of ads should drive ~50% of spend. In most accounts, 70-80% of creative continues performing month-over-month. That means: → To maintain: replace 20-30% monthly → To grow 20%: replace churn + add 20% more volume 2. Media buying There are three actions that cut CPA without new ads: → Pause or spend-cap everything above target CPA → Retest old winners with new copy, headlines, landing pages → Scale the top 1-2% to take ~50% of total spend 8-figure brands can cut CPAs by 50% with media buying alone. Keep testing budget under 20% of total ad spend. Limit budget changes to 10-15% max, but make changes twice as often. 3. Website optimization The benchmarks: → CVR: 3%+ (top 10% hit 4.7%+) → Add-to-cart: 7-10% → Checkout completion: 60%+ Sometimes a landing page with 10% higher CPA leads to faster repurchases and higher LTV. 4. Subscription optimization The targets: → Monthly subscription churn: under 7% → 12-month retention: 40%+ → Repeat purchase rate: 30%+ The lever is segmentation: → Subscription vs one-time buyers → 4 week vs 8 week vs 12 week frequencies → Product categories → Acquisition channels The gap between 2x and 4x purchase frequency is a 2x LTV multiplier. 5. CRO Target email opt-in: 2-5%. Run distinct landing pages for each avatar. Example avatars for a supplement brand: → General nutrition → Gut health → Weight loss 6. Tracking optimization Click-based attribution overvalues lower-funnel performance by up to 250%. Top-of-funnel creative can drive 13X more incremental acquisitions than bottom-of-funnel. Click attribution will tell you the opposite. Post-purchase surveys catch what click attribution misses. Track individual nCAC on every ad you run. 7. Ad copy and headlines Ad copy can boost performance by 30%. Give creators selling points, not exact scripts. Target: → 40%+ hook rate → 2%+ CTR → 2-3 hook variations per video concept minimum 8. Data reporting and analysis Know two numbers: Maximum spend (company stays profitable): → Gross margin - OpEx = maximum marketing spend % → Example: 50% margin - 10% OpEx = 40% max Target spend (customer stays profitable): → Project 3-month customer profitability = your target CPA → Example: $55 AOV, $30 first purchase profit, $39 at month 3 = $39 target CPA End of the day, acquirers want: → Profitable customer acquisition → Reliable new customer growth for 3+ years → LTV and margins optimized

Your multi-channel isn’t failing because of the channels... It’s failing because every channel sounds like the same person begging. Most reps think multi-channel = email + LinkedIn + call + voice note. But here’s what your buyer actually experiences: → Same message → Same angle → Same energy → Just copy-pasted across devices That’s not multi-channel. That’s surround-sound spam. Because true multi-channel isn’t about coverage. It’s about contrast. It’s the shift from: Let me chase you everywhere… to Let me meet you where this message actually makes sense. The buyer doesn’t need seven reminders. They need one message that evolves. Because in 2026, your buyer isn’t asking: Why are you messaging me here? They’re asking: Why does every message feel identical? Real multi-channel looks like this: ✔️ Email = logic & clarity ✔️ LinkedIn = tension & recognition ✔️ Call = momentum & trust ✔️ Voice note = tone & humanity Each touch a new angle, not a louder echo. Here’s the truth: Buyers reply when each channel feels like a new chapter. They ignore you when every channel feels like page one. That’s Fieldcraft. It’s not about being everywhere. It’s about earning relevance differently in each place. P.S. If your sequence sounds the same in every channel, it’s not a strategy... it’s a template with a passport.