Scaling with AI does not mean giving up brand control. Give AI the right signals, and it can help deliver stronger outcomes while keeping your brand in the driver’s seat. The key is knowing what to guide, what to delegate, and where your brand needs to stay involved. 👉https://msft.it/6044vZRkr
Microsoft Advertising
Advertising Services
Redmond, WA 63,044 followers
We help brands deliver results for the AI era.
About us
At Microsoft Advertising, we empower your business to grow in the AI era by providing innovative marketing solutions that help you reach new audiences. Our AI-powered tools are designed to elevate your advertising capabilities, so you can connect with premium audiences and maximize your ROI across proven inventory. From the moment customers discover your brand to when they make a purchase, we’re your trusted partner, helping you engage more customers across the AI web. Get started with practical guides and expert tips from our AI Web hub 👇 https://aka.ms/aiwebhub
- Website
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http://about.ads.microsoft.com
External link for Microsoft Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Redmond, WA
- Founded
- 1975
- Specialties
- Advertising Services, Online Advertising, Digital Advertising, Search Advertising, Search Engine Marketing, SEM, Generative Engine Optimization, GEO, and AI Web
Updates
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50% of revenue, from people who already saw you. LOOKFANTASTIC didn’t just chase demand. They built it. Audience Ads → remarketing → search conversion. +2.7x conversions 76% video VTR Make every impression work harder. For the full story + more here's the social briefing doc 👉https://msft.it/6041vkwrx
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Customers aren’t navigating just one version of the web anymore. They’re moving across multiple experiences at once and soon, they won’t just search and choose. They’ll delegate decisions to AI. So the question becomes: is your business ready to be chosen by AI systems? Join James Murray, Senior Product Marketing Manager at Microsoft Advertising, as he explores how consumer behavior is evolving and what brands can do to stay visible, trusted, and competitive in an agent-driven future. Register now to learn how to prepare for the next era of AI-powered discovery and decision-making. 👉 https://msft.it/6040vXdur
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AI-powered search is changing how brands show up, long before a search even happens. But stronger performance in the AI era shouldn’t mean giving up control. With the right guardrails, marketers can help guide outcomes, protect brand compliance, and build with confidence. Learn how to steer your brand in AI-powered search: https://msft.it/6045vVFX7
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Independent agencies are being asked to move faster, think smarter, and prove impact in new ways. Join the Microsoft Advertising Agency Growth Forum for sharper conversations on AI, growth, and what agencies need to compete now. Register to join us: ⬇️ London | 9 June: https://msft.it/6047vpYwV New York | 11 June: https://msft.it/6048vpYwn
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Great performance starts with reaching the audiences your clients are missing. Kenneth Andrew shares how agencies can start small and diversify beyond a single platform by using Import from Google Ads to quickly get campaigns up and running. It’s a simple way to test new reach, uncover incremental performance, and show clients the value of expanding their media mix.
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PMax advertisers now have a clearer view of where performance is coming from. With Website URL reporting in Microsoft Advertising, advertisers can now see clicks, spend, and conversions by placement, giving them a clearer view of what’s driving performance. 👉 https://msft.it/6040vPZtI
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Your starting lineup matters. As excitement builds ahead of the tournament, brands need the right mix of products to stay visible across the fan journey, from rising search demand to conversion. From Performance Max to Audience ads, in-market audiences, and impression-based remarketing, Microsoft Advertising can help you win key moments before kickoff. Get the full list of products, tips, and tactics: https://msft.it/6047v3ePX
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Search is not just where people look for answers. It is where they compare options, validate choices, and decide what comes next. That makes every query a decision moment. For advertisers, the opportunity is to show up with the right message, format, signals, and creative before someone makes their choice. Because in search, influence starts before the click. 👉 https://msft.it/6042vMcqn