Lyft Ads

Your Cannes meeting list just got one more stop. The Lyft team will be at the Lyft City Cabana all week, June 22–26. Whether you’re looking for dedicated time with our team or a live demo, we've set aside meeting slots for exactly that. If you're heading to Cannes this year, connect with us at the link below. Spots are limited. https://lnkd.in/eTgaGVdu Find our team on the ground: Suzie Reider, Shane Dwyer, Deng-Kai C., Matt Trandall, Jenny Liu-Li,  Kim Kuwata Tranchida and Katie Hegarty #CannesLions2026 #LyftAds #MobilityMedia

Lyft Ads is heading to Cannes Lions 2026! We'll be at the Lyft City Cabana on the Croisette, June 22–26. Join us for live product demos, daily gifting and one-on-ones with our team to learn how the ride moment can make your brand go further. Advertising’s most valuable moments happen when people are in motion: present, attentive, and on their way somewhere. That’s the premise behind Mobility Media, and Cannes is where we’re bringing it to life. If you're attending this year, come experience how brands are connecting with consumers during meaningful real-word moments. Follow this channel to get the latest updates to our programming and insights on the Croisette this summer. Be the first to request your time with us: https://lnkd.in/eTgaGVdu Suzie Reider Shane Dwyer Deng-Kai C. Matt Trandall Jenny Liu-Li Kim Kuwata Tranchida Katie Hegarty #CannesLions2026 #LyftAds #MobilityMedia

Gen Z has a 78%-90% video completion rate on Lyft. On social platforms, average watch time is measured in seconds.    The difference isn’t the audience, but the environment. Riders are present, phone in hand, with no reason to scroll away.    This changes what success looks like. Click-through rate is the wrong metric for this context. Attention is the right one.    Our latest findings share how passive riders can become active audiences: https://lnkd.in/eTYxxuNt Source: Internal Lyft Data, January - December 2025 #MobilityMedia #LyftAds #GenZ

67% of Gen Z riders tap to check ride pricing after a ride. For Millennials, that number is 16%. That gap tells you something: Gen Z isn’t disengaged; they’re paying close attention. Price sensitivity and high engagement aren’t opposites. They’re the same behavior. Brands that treat this audience as value-driven, not low-value, consistently outperform. What has worked for your team when messaging to a price-conscious audience? Share in the comments below!    More on these findings: https://lnkd.in/eTYxxuNt Source: Internal Lyft Data, Oct. 2025 - Dec. 2025 with growth rates applied. #MobilityMedia #LyftAds #GenZ

Most brands are still chasing Gen Z on social. Lyft's data from 94 million rides suggests the more valuable moment is already happening somewhere else entirely. As Laurie Sullivan reports in MediaPost, Gen Z isn’t just scrolling during the ride, they’re deciding. Where to go next, what to eat, what to do. For marketers, that shift matters. The ride is no longer just transit, it’s a moment of influence. At Lyft Ads, we’re helping brands show up in these high-intent windows with context that drives action. Read more at MediaPost: https://lnkd.in/eJD8KP_e #MobilityMedia #GenZ #LyftAds

Most media budgets ignore the hours between midnight and 5am. Our data says that’s a mistake.    23.5% of Gen Z Lyft rides happen in that window. These riders are unhurried, in-app, and actively deciding what comes next. Not rushing to a meeting. Comparing options. Thinking about food, plans, the morning after.    Late night is an underutilized media window with high attention and low competition – perfect for QSR, CPG, and beverage brands to engage. What vertical are you surprised isn't already owning this window?   Explore more of what we found: https://lnkd.in/eTYxxuNt Source: Internal Lyft Data, January - December 2025 #MobilityMedia #LyftAds #GenZ

Most brands are still chasing Gen Z on social. Lyft's data from 94 million rides suggests the more valuable moment is already happening somewhere else entirely. As Laurie Sullivan reports in MediaPost, Gen Z isn’t just scrolling during the ride, they’re deciding. Where to go next, what to eat, what to do. For marketers, that shift matters. The ride is no longer just transit, it’s a moment of influence. At Lyft Ads, we’re helping brands show up in these high-intent windows with context that drives action. Read more at MediaPost: https://lnkd.in/eJD8KP_e #MobilityMedia #GenZ #LyftAds

Gen Z is one of the most talked-about audiences in marketing, but most of what we know about them comes from what they do on screens. What’s missing is what happens in between. Lyft data shows Gen Z shows up in the real world more than expected. They make up 24% of riders but account for 28% of rides, often heading to restaurants, nights out, and events. These aren’t passive moments. They’re the time right before something happens, when plans are set but decisions are still being made. And inside the ride, this audience pays attention:  • 78% to 90% video completion rate • Higher engagement across formats • More activity late at night and on weekends This is a different kind of media moment. It’s tied to where people are going and what they’re about to do. We break it down in our latest insights report. Explore the full breakdown: https://lnkd.in/eTYxxuNt Source: Internal Lyft Data, January - December 2025 #MobilityMedia #GenZ #LyftAds

Something’s in the water at Lyft 🦈 We collaborated with our alpha partners at Netflix on our first-to-market in-ride ad unit to promote ‘Thrash,’ its survival thriller feature. Riders experienced: • A custom in-app map takeover featuring sharks as Lyft cars 🗺️ • A shake-to-reveal creative experience inside the ride 📳 Designed for a moment when attention is already high, dynamic creativity like this is what makes the ride moment memorable. More formats like these that offer bespoke advertising opportunities are on the way. Where should we take it next? #MobilityMedia #LyftAds #Netflix #InteractiveAdvertising

Festival season is one of the busiest times of year for Lyft rides. On average, we see 19% more rides during festival weekends compared to a typical weekend in the same city.* The question is where your brand shows up. With summer music festivals coming up, we looked at our ride data to see which categories perform best with festival audiences. Retail and beauty see a lift around Coachella. Food and dining drives behavior in New York. Chicago stays busy and consistent throughout. Each festival draws a different crowd with different needs. We broke it down by city so you can plan ahead. See the full breakdown below. Thinking about summer planning? Let's find where your brand fits. *Source: Internal Lyft Data, 2025 #MobilityMedia #LyftAds #FestivalInsights