Most brands are still chasing Gen Z on social. Lyft's data from 94 million rides suggests the more valuable moment is already happening somewhere else entirely. As Laurie Sullivan reports in MediaPost, Gen Z isn’t just scrolling during the ride, they’re deciding. Where to go next, what to eat, what to do. For marketers, that shift matters. The ride is no longer just transit, it’s a moment of influence. At Lyft Ads, we’re helping brands show up in these high-intent windows with context that drives action. Read more at MediaPost: https://lnkd.in/eJD8KP_e #MobilityMedia #GenZ #LyftAds
Full report available here: https://ads.lyft.com/insights/the-gen-z-report