Iridio Expands Social Media Marketing Solution with Reddit and LinkedIn Integrations

The data continues to reinforce that the strongest marketing strategies aren’t built in silos. Seeing the impact of pairing social + display together has been incredibly interesting, especially as consumer journeys become more connected across channels. At Iridio by RRD, we’re continuing to build smarter ways for brands to create more seamless experiences across the full customer journey.

Strong numbers speak for themselves. It is great to see how the right media combinations can drive actual business outcomes across platforms. #datadriven #marketinganalytics #measuredimpact

We connect clients with consumers across all platforms, quantifying direct sales lift and incremental revenue. Integrating Reddit and LinkedIn enables brands to join conversations that drive purchases.

The most effective media strategies aren’t about choosing one channel. They’re about understanding how channels work together. When social and display are orchestrated intentionally, the impact can be significant: stronger halo effects, higher sales lift, and more incremental growth. The audience journey isn’t linear anymore… and our strategies can’t be either. Excited to see Iridio by RRD continue expanding capabilities and creating more opportunities for brands to connect with consumers where they already are. 🚀

Kunj Rai shares her perspective on how brands can engage audiences across premium environments like CTV and the open internet to deliver measurable outcomes. #AttentionEconomy #CTV #Omnichannel #MarketingInsights #e4m Teads

The best-performing marketing campaigns aren’t single-channel. They’re coordinated. Using data to align #directmail and #digital efforts allows you to reach the right audience, at the right time, with the right message across channels. That’s where efficiency and scale come from. Ready to improve performance? #performancemarketing #omnichannel 

Healthcare audiences don’t think in channels. They think in experiences. From awareness to action, every interaction should feel connected, building on the last and guiding what comes next. Because disconnected messaging creates noise. Connected journeys create impact. 📩 Learn more: https://loom.ly/HLcOOfU #CustomerExperience #Omnichannel #HealthcareMarketing #RelevateHealth

If your retail video works on only one platform… you’re losing sales. Modern retail is omnichannel. Your video should work in-store, convert on mobile, stop scroll on social & scale in ads. Don’t create once—create smart. Let’s build omnichannel-ready videos. #k3videoproduction #omnichannel #videoproudctioninchicago #bestvideoproductionservices #productshoot #adshoot #chicago

MSP social media strategy used to focus on relationship building, education, and visibility within the community. Today, however, many managed service providers have shifted toward nonstop self-promotion. As a result, business owners and decision-makers are becoming exhausted by repetitive sales messaging disguised as content. https://bit.ly/3PhLuGI #MarkITechs #OmniChannel #MSPSocialMedia #TrustBuilding #ContentMarketing

📊 𝗜𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗶𝘀 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴. 𝗣𝗿𝗼𝘃𝗶𝗻𝗴 𝗿𝗲𝗮𝗹 𝗶𝗺𝗽𝗮𝗰𝘁 𝗶𝘀 𝗮𝗻𝗼𝘁𝗵𝗲𝗿. For brands with physical stores, that difference often comes down to whether offline signals are included in both optimization and measurement. When online and in-store data are connected, brands running omnichannel on Meta see 𝟭𝟱% 𝗹𝗼𝘄𝗲𝗿 𝗖𝗣𝗔 and 𝟮𝟭% 𝗵𝗶𝗴𝗵𝗲𝗿 𝘀𝘁𝗼𝗿𝗲 𝗶𝗥𝗢𝗔𝗦. This upcoming webinar focuses on the practical details behind those results — how Meta uses offline signals in Advantage+, what needs to be in place on the data side, and how to measure performance across the full customer journey, not just online ROAS. 𝗪𝗲𝗯𝗶𝗻𝗮𝗿: 𝙊𝙢𝙣𝙞𝙘𝙝𝙖𝙣𝙣𝙚𝙡 𝙞𝙣 𝙋𝙧𝙖𝙘𝙩𝙞𝙘𝙚: 𝙎𝙚𝙩𝙩𝙞𝙣𝙜 𝙐𝙥, 𝙈𝙚𝙖𝙨𝙪𝙧𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙎𝙘𝙖𝙡𝙞𝙣𝙜 𝙬𝙞𝙩𝙝 𝙈𝙚𝙩𝙖 𝘼𝙙𝙫𝙖𝙣𝙩𝙖𝙜𝙚+ 𝙖𝙣𝙙 𝙀𝙡𝙚𝙫𝙖𝙧 🎤 Featuring Eugene T. Watt II (Meta), Shane Gamble (Elevar) and Iago Gomes (Elevar) 📅 May 19 · 12 PM CST / 1 PM EST / 10 AM PST 👉 Details and registration here: https://bit.ly/4cJ0ODU #Omnichannel #MetaAds #PerformanceMarketing