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How does online video and CTV strategy intersect with a physical retail presence? For businesses like Hafy's, expanding their retail footprint, the question isn't whether to integrate digital and physical. It's about how to make them work in tandem. Understanding this interplay is crucial for cohesive brand experiences and driving growth across all channels. What's your approach to connecting digital engagement with real-world retail? #RetailStrategy #DigitalMarketing #Omnichannel #CustomerExperience #BrandBuilding

The way brands approach media is changing. It’s no longer about being present across individual channels, but about building systems that work together across the entire journey. As consumers move seamlessly between environments, communication needs to follow with the same consistency. That’s where ecosystems create real value - not in isolation, but in connection. #AdLink #Omnichannel #MediaStrategy #AdTech #DigitalMedia #MarketingStrategy

Tomorrow we'll be chatting about how The HEINEKEN Company and Teads are approaching attention and reach in today’s fragmented media landscape. Together with Juliana Magalhães Rocha and Ludwig Möckel, I’ll be taking the stage at Emerce Digital Marketing Live to share how combining #CTV and omnichannel strategies can help brands drive stronger impact across the customer journey. Looking forward to the conversation and to seeing many familiar faces there. More about the session here: https://lnkd.in/e3zFAWdJ

In a world of fragmented media, The HEINEKEN Company and Teads have partnered to redefine household reach by mastering the CTV HomeScreen. This Friday we will take the stage at Emerce Digital Marketing Live in Amsterdam to unveil a global strategic play that moves CTV from simple impressions to high-impact brand outcomes. Featuring Juliana Magalhães Rocha, Ludwig Möckel and Pieter Jansen we will explore how an #Omnichannel strategy, integrating #CTV and inRead placements, captures attention precisely when other channels drop off. Discover more of the session: https://lnkd.in/e3zFAWdJ

📊 Most brands understand their customers — but campaigns don’t always reflect that understanding. The problem is this information rarely comes together when campaigns are being run and evaluated, so results lack full context. That makes it harder to understand what’s actually driving outcomes — and where performance can realistically improve. This webinar explores what changes when real-world results are used in Meta’s Advantage+ and how to think about performance once more of the customer journey is taken into account. When that context is used in Meta’s Advantage+, brands running omnichannel have seen up to a 41% decrease in cost per omnichannel purchase. Webinar: Omnichannel in Practice: Setting Up, Measuring, and Scaling with Meta Advantage+ and Elevar 📅 Tuesday, May 19 · 12 PM CST / 1 PM EST / 10 AM PST 🎤 Featuring Eugene T. Watt II (Meta), Shane Gamble (Elevar), and Iago Gomes (Elevar) 👉 See how this changes performance: https://bit.ly/49jzA5K #Omnichannel #PerformanceMarketing #MetaAds

Digital ads aren’t just more expensive, they’re easier than ever to scroll past. So brands are stepping back and rethinking their mix. New research shows how direct mail helps cut through digital fatigue, strengthens omnichannel strategies, and sparks deeper engagement. Learn how to increase brand performance with direct mail and digital https://bit.ly/4bRihL1 #digital #marketingandadvertising #mail #omnichannel #customerengagement #ROI #USPS

🧭 𝗦𝘁𝗿𝗼𝗻𝗴 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗱𝗼𝗻’𝘁 𝗰𝗼𝗺𝗲 𝗳𝗿𝗼𝗺 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗼𝗻 𝗮 𝘀𝗲𝘁𝘁𝗶𝗻𝗴, 𝘁𝗵𝗲𝘆 𝗰𝗼𝗺𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗶𝗻𝗽𝘂𝘁𝘀. When online and offline signals are connected well, benchmarks show a 𝟰𝟭% 𝗱𝗲𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗰𝗼𝘀𝘁 𝗽𝗲𝗿 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲. So, brands running omnichannel on Meta also see 𝟭𝟱% 𝗹𝗼𝘄𝗲𝗿 𝗖𝗣𝗔 and 𝟮𝟭% 𝗵𝗶𝗴𝗵𝗲𝗿 𝘀𝘁𝗼𝗿𝗲 𝗶𝗥𝗢𝗔𝗦. This webinar breaks down what enables those outcomes — how Advantage+ uses offline signals, what needs to be in place on the data side, and how to assess performance across the full customer journey. 𝗪𝗲𝗯𝗶𝗻𝗮𝗿: 𝙊𝙢𝙣𝙞𝙘𝙝𝙖𝙣𝙣𝙚𝙡 𝙞𝙣 𝙋𝙧𝙖𝙘𝙩𝙞𝙘𝙚: 𝙎𝙚𝙩𝙩𝙞𝙣𝙜 𝙐𝙥, 𝙈𝙚𝙖��𝙪𝙧𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙎𝙘𝙖𝙡𝙞𝙣𝙜 𝙬𝙞𝙩𝙝 𝙈𝙚𝙩𝙖 𝘼𝙙𝙫𝙖𝙣𝙩𝙖𝙜𝙚+ 𝙖𝙣𝙙 𝙀𝙡𝙚𝙫𝙖𝙧 🎤 Featuring Eugene T. Watt II (Meta), Shane Gamble (Elevar) and Iago Gomes (Elevar) 📅 May 19 · 12 PM CST / 1 PM EST / 10 AM PST 👉 View session details: https://bit.ly/4mLpIHm #Omnichannel #MetaAds #PerformanceMarketing

Let this sink in for a second. 👀 In a year of cost swings, attribution headaches, and channel noise, only 3% of marketers saw direct mail performance go backward. The full story (from both marketers and consumers) is in our 2026 Benchmark Report: https://lnkd.in/eeSwfjPE #DirectMail #MarketingData #Omnichannel

Happy Friday! Marketers ask me all the time, “what response rate should I expect?” Here are some research-backed guidelines, along with a few best practices for success. This video goes to show the power of omnichannel - as you may have seen in the video (if you’re a quick reader 😉), a strong omnichannel approach can take A cold list 0.5-1.5% response rate to 0.6-3%, and A house list 2-10% to an astounding 2.4-20%+ response rate (!!!). #OmnichannelMarketing #Omnichannel #DirectMarketing #MarketingLeadership #MarketingTips #Advertising

The best-performing omnichannel brands today share one common capability: Execution speed. Not perfect plans. Not bigger teams. Not bigger budgets. Execution speed. The ability to: • Analyze data quickly, • Optimize media rapidly, • Adapt creative in real time, • and Connect customer insights across channels. That’s what modern growth leadership looks like!!! #Omnichannel #GrowthLeadership #DigitalTransformation #PerformanceMarketing #LATAM