Powerful Pricing Strategy: You Get More Than You Pay

Most issuers are addicted to the "First Touch." They spend thousands of dollars to get the first click, or download. And then...? 𝙎𝙞𝙡𝙚𝙣𝙘𝙚. Here is the hard truth about distribution: The first touch might spark interest. But the 8th touch drives the allocation. If you rely on manual memory to follow up 7 to 11 times... You will fail. Manual methods simply can't keep up. You don't need more "hustle." You need a system. Sustainable follow-up requires: -> 𝗜𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 to define the ideal profile -> 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 to foster engagement -> 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 to know exactly when to call It’s not flashy. It’s not "creative." It is unsexy, operational work. But growth doesn't come from mere activity. It comes from focused execution. GrowthOps™ #ETFs #SalesAutomation #Marketing

“Let's just stick to what we did last year” isn’t a growth strategy. Here’s how self storage operators are rethinking marketing contracts going into 2026. 🔗 https://hubs.la/Q03Zdwcd0

Are you thinking: Pricing Validation = Putting It Online 🚨 Big problem! The story goes: After months of work, the team decides they’re ready to “test” the new model. They publish the new packages and pricing on the website and see what happens. 🚨It's a common mistake in internal pricing projects to think that Validation = Putting It Online. But publishing on the website is not validation. - That’s a sales test purely based on internal assumptions, and gambling with the pipeline. Validation happens before the sales test, and looks like this: • You take your new packaging and pricing framework • You break it down with a set of existing customers • You walk them through the logic and your assumptions • You listen to what resonates - and what doesn’t Only then can you say it’s validated. 💡 Website launch is a market and sales test. 💡 Validation is a risk-reduction exercise. Skipping validation and you're gambling with your brand and pipeline.

How can I convince a client to tell his budget first? – is a question I hear a lot... ❓‼️ It's Q&A time! I'll be answering some common questions about pricing services. Follow me to get more answers. There's no easy fix. You should market yourself in a way that appeals to customers who see IT as an investment. That means you need to understand what your customer considers to be valuable and worth paying for. Most developers think they sell code when in reality they sell a solution to a problem. By addressing customers with painful and expensive problems you can capture more value and command higher prices. When a new customer approaches you, start by discussing value and their reasons for investing. Sending out a quote is like asking to be a commodity. The short version is: learn about value-pricing and develop a marketing strategy that attracts the right customers, enabling a value conversation, not one about minimizing costs. Also, always offer options in your quotes and communicate benefits.

Many marketing firms track revenue by client but not profit. Tracking hours, direct costs, and overhead per client reveals: ✅ Who’s profitable ✅ Who’s underpriced ✅ Where your team’s time is best spent This insight can drive smarter pricing, better margins, and clearer decisions. #MarketingFinance #ClientProfitability #JobCosting #AgencyOperations #FractionalCFO

Why most pricing strategies fail (and it’s not marketing’s fault).Pricing is often treated as a marketing decision.In reality, it’s a business decision.Many pricing strategies fail because they focus on only one side of the value equation.• Pricing isn’t just about demand.Understanding what customers are willing to pay is important—but incomplete.• Costs and margins matter.If pricing ignores cost structures, contribution margins, and cash flow realities, growth becomes fragile. • Brand positioning plays a silent role.Strong brands command premiums. Weak positioning forces discounts, hurting long-term profitability.The real problem?Finance and marketing often work in isolation.When marketing pushes for volume and finance pushes for cost control—without alignment—pricing loses its purpose.Sustainable pricing happens when: - Customer perception meets financial discipline - Market strategy aligns with profitability goals💬 Curious to hear your thoughts:In pricing decisions, what matters more—cost structure or customer perception?#BusinessStrategy #PricingStrategy #FinanceThinking #MarketingStrategy #GrowthMindset #MBAthinking 

You don’t have to end your prices in .99 or 7 to run a successful business. You don’t have to play the psychology game just because “it works.” You can price with clarity, integrity, and strategy - all at the same time. Here are 5 alternatives that align with inclusive, ethical marketing: 1. Round Pricing: $100 instead of $97. Clean, simple, honest. 2. Value-Based Pricing: Price based on transformation, not trends. 3. Tiered Pricing: Let people choose the level that fits their budget + needs. 4. Transparent Payment Plans: No tricks. No hidden fees. Just options. 5. Pay-What-You-Can or Sliding Scale: Great for equity-focused offerings, if it’s sustainable. These shifts may seem small… but they send a big message. – Confidence. – Clarity. – Respect for your audience. Pricing doesn’t have to manipulate. It can empower. I dive into how to use each of these approaches - plus when charm pricing might still fit, ethically - at https://lnkd.in/gfdarDAy Which of these pricing strategies are you curious to try… or already using? #SocialMediaMarketing #JustMarketing #EthicalMarketing #InclusiveMarketing #AccessibleMarketing

Most “value-based pricing” programs fail for one simple reason: They’re sold as a total reinvention. New systems. New rules. New org trauma. Retailers don’t stall because they don’t believe in customer value. They stall because blowing up the entire price architecture is unrealistic. That’s the miss. You don’t need a revolution. You need a value overlay. Today, pricing is still built on: • cost-plus logic • competitor matching • rigid promo mechanics Ripping that out creates chaos. Overlaying value logic creates progress. Here’s the reframe: Keep the architecture. Change the decision lens. Apply value differently by product role: KVIs / price image items Value = perceived fairness. Stay sharp. Protect trust. Don’t over-engineer. Moveable mid-basket Value = context. Mission, urgency, substitutability. This is where pricing power actually lives. Tail / long-range assortment Value = relevance, convenience, scarcity. Stop pricing these like they’re constantly shopped. Same systems. Same mechanics. Different logic layered on top. That’s why an overlay works: ✅ Executives can visualize it ✅ Teams can execute it ✅ The organization can migrate instead of revolt The takeaway: If your “value-based pricing” requires a clean-sheet rebuild, it’s not a strategy. It’s a stall tactic. (Or a consulting plan.) Revolutions make good decks. Overlays make money. Some teams are already doing this. They just don’t call it that yet. Makes you wonder who figured it out first.

If you’re still Googling “What should I charge?” after years in business… we need to talk. Because pricing isn’t about: ❌ copying competitors ❌ plucking numbers from the air ❌ charging what feels “reasonable” It’s about: ✔ positioning ✔ value perception ✔ margin protection ✔ decision-making confidence One of the biggest shifts my clients report is this: “I put my prices up and stopped second-guessing myself. No more knee-jerk discounting to get business, no more feeling unworthy, just clarity and confidence” This programme doesn’t give you a price. It gives you a pricing brain. I have held the 2025 price to ensure more people can access this as I will not run it this way again.