Adverank

Another great part of our conversation with Tim Springer at the SSA Spring show. Self storage marketing isn't just about attracting new customers, it's about improving the customer experience as well! These activites go hand in hand in self storage and other industries! The longer the length of stay, the higher the LTV, the higher the return on the marketing spend it took to get that customer in the first place. What are you doing marketing wise to attract, convert, and keep!?

More from our conversation with Tim Springer at the Self Storage Association (SSA) - USA Spring Show. "What's working in self storage marketing?!" Search advertising is a no brainer, but the problem with search is, you're limited to the number of relevant searches happening in your market. To actually CREATE demand, that's when you need to get a bit creative!

It was great to capture Tim Springer's thoughts LIVE at the Self Storage Association (SSA) - USA Spring show. We get a lot of questions from self storage owners/operators about "what to do about showing up in ChatGPT!?" Sure there are probably tricks to game it, but those never last. What does last is typically what is considered good business practices and reputation to begin with! Reviews, longevity, photos, references, website content, video, social presence, brand mentions - all contribute to you overall authority. The behavior shift is small for now when it comes to consumers using AI for finding storage, but things move fast! Here are some stats to consider - https://hubs.la/Q048sdSD0 What are your thoughts?

Is it weird to read your own article Mitch Briggs? Maybe...but it's not weird if YOU want to read it! The future could be wild when it comes to Agentic AI, but probably not something we need to worry about it just yet for self storage. Fun to think about and it was certainly something discussed during our hosted roundtable: https://hubs.la/Q048gT2H0

Thank you Self Storage Association (SSA) - USA for a great spring show! Always great to kick off the year and gather. We had hours of great conversations, dozens of product demos, lots of great questions, hundreds of bananas given out and even a few people who stopped by to shoot a video. All of the networking events and accommodations were world-class. First time in San Antonio for a lot of us and it exceeded expectations. If you stopped by our booth, be sure to learn more at https://hubs.la/Q047ZL1c0 or dig those business cards and brochures out of your bags and shoot us an email! Let's go bananas on self storage marketing!

What to do with Google Ad budget recommendations? Take them with a grain of salt... Adverank knows your occupancy data and trends, Google doesn't. https://hubs.la/Q047Yf_70

Great first day in San Antonio! The first big show of the year is always a great way to reconnect with friends and customers, while also meeting new faces! Be sure to stop by our booth today and see Adverank in action...and it that Mitch Briggs published in MSM?!

Who’s ready for the hot seat?! Come by our booth at the SSA Spring show and tell us why storage is bananas! Excited for the show to open soon!

Don't rely on luck to get qualified traffic to your self storage website. If you don't pay for it, someone else will! Smaller operators can still beat the REITs when it comes to paid search, it just requires strategic investment and a willingness to spend some of that gold at the end of the rainbow. The top spots of a search are where you need to be, and if you're not budgeting enough - those clicks just go to competitors. https://hubs.la/Q0476Cnd0

Happy St. Patrick's Day! Let’s talk about the pot of gold at the end of the self storage rainbow, your marketing budget! https://hubs.la/Q0476KnM0 See you all in San Antonio (who would have guessed our flight got cancelled, but we're going to make it!)