Josh Lowman 🏆’s Post

There's very few posts on LinkedIn that really makes me feel wowed. The thoughtfulness and curiosity Josh Lowman 💈applied with this funnel breakdown is just 💯 This is also half the reason many enterprises feel conflicted when asked to truly map out the buyer/research journey. You have to come to terms with the sheer amount of engagement touch points, and the fact you're probably not meeting your ideal audiences at many of them.

The silent killer of D2C brands….🔪 After scaling my own D2C brand to 7 figures and now guiding other brand founders to do the same , I’ve identified 3 critical mistakes that are sinking promising brands…🫣 1. The Platform Pitfall "But WordPress is cheaper! Our agency told us it is the best “. I watched a promising startup crumble when their site crashed during a viral campaign. 😔 Don't fall for the false economy of "budget" platforms. Always, ALWAYS build on Shopify. Here's why: ✅Reliability under traffic spikes ✅Superior customer journey ✅Built-in analytics that actually gives you pulse of your data ✅Less reliance on developers (trust me, this saves more than money) ✅Faster turnaround time ( it is so simple to use, founders can do most of the changes themselves ) 2. The Advertising Trap "Just throw more money at ads!" is what every ignorant founder says. I've seen founders burn through cash faster than a Tesla burns through a green light. The truth? Great ROAS is an equation: Great product USP + Strong creative content + Perfect targeting + Proper budget allocation = Healthy ROAS 💪 Neglect any part, and you're just setting cash on fire. 3. The Customer Retention Blindspot I've watched brands pour resources into acquiring new customers while ignoring the gold mine of their existing base. Big mistake. Did you know? Increasing customer retention by just 5% can boost profits by 25-95%. Yet, I see founders focusing solely on acquisition, forgetting that a repeat customer is worth far more than a new one. Implement these ASAP: ✅Robust post-purchase email / whatsapp communication ✅A loyalty program that actually excites ✅Personalized recommendations based on purchase history ✅ Special discount offers for repeat customers Remember: It's not just about the first sale. It's about the second, third, and tenth. The D2C game is a rat race… Take one of these lessons - just one - and apply it to your business this week. Then come back here and tell me what happened. The good, the bad, the ugly - I want to hear it all. #D2CFounders #EcommerceLessons #StartupAdvice #FounderLife #CustomerRetention

Stop sending traffic to your landing pages 🤯 Before you think that's crazy, here's what most brands don't realize: 💡 Your customers don't want another landing page - they want answers NOW 🎯 Every extra click is a chance to lose them (hint: most funnels have 2-3 too many) ⚡ The secret? Turn your passive funnel into a conversation Want to know how social chat commerce is changing the game? Read more on the blog, link in the comments! #ecommerce #ecommercebusiness #ecommercedevelopment #ecomm

Something that's been bugging me is the reality that most of #adtech seem to be overlooking as we read about the fanfare behind concepts like "#CTV for #SMB Advertising" and "Self Serve Ads for SMB" in #programmatic; Small to mid sized businesses want to get as MUCH done as possible in ONE place. Put yourself in their shoes. You're a small business owner. Do you really want to log into 3+ tools to get your job done? Probably not. Your time is the difference between you focusing on your business vs. hiding behind your computer all day. Most SMBs have at best 1-2x marketing hires, and they’re usually wearing multiple hats at the same time. Will some SMBs use these tools? Sure. But most still face the reality of limited staff, limited time, and putting food on the table for their families. It's why companies like HubSpot, Intuit, Square, PayPal and Shopify have thrived, by making it super easy for a Merchant/SMB to manage everything from finance, to inventory, to marketing - all in one place. I love the attention that we in #advertising are bringing to a segment long deserving of solutions beyond Email, SMS, Meta, and TikTok Shop, but we need to do a better job of "meeting SMBs where they live", vs. asking them to move their house. Creating another X+ platforms just introduces more friction for them, other than reducing it (just look at the current state of Retail Media Networks as an analog). Let's work together to better collaborate with those platforms that already serve them, and serve them well.

Curious if your agency is on top of its game? Hit them with these questions: 1. "What's our daily FB spend and revenue compared to Shopify revenue?" 2. "What's our NC ROAS?" Get vague answers like, "It's hard to say"? > Time to find a new agency. Here's the deal: You need to measure the true impact of your FB ads on your store. Know your FB revenue to store revenue ratio inside out. And let's not forget, your funnel needs fresh customers. Relying on repeat customers from FB ads isn't sustainable for long-term success.

What do you mean? There are so many words these days that mean different things to different people, and it's confusing as heck. ⚡️ Sales: Gross? Net? What’s the difference between GA’s “Total revenue” and Shopify’s “Total sales”? ⚡️ UGC: technically this is supposed to be content from your actual customers, although now it seems to mean anything that’s social-native looking and in this styles. ⚡️ Growth marketing: Sometimes used interchangeably with performance marketing. Sometimes acquisition focused and other times inclusive of growth from returning customers. IMO growth marketing is actually just marketing. There are so many more cases like this. Here are two ways I’ve found to address the issue: ✨ Write out the definitions of commonly used works for your team in a shared document. Pin it to the corresponding Slack channel. ✨The second one I snagged from Monica Guzman's incredible book, "I Never Thought of It That Way." Put an asterisk next to any word with multiple meanings so you know to check what each involved person has in mind. #communication #digitalmarketing #marketinganalytics #growthmarketing #ugc

Don't rely only on Google to sell your product online. Google keeps changing its algorithm, so what works today might not work tomorrow. You need to find customers in other places too, not just on Google. Here's what you can do: 1) Use social media a lot. Don't just post boring stuff. Make it fun, run contests, and show off your products with nice pictures. Facebook, Instagram, TikTok – they're all great for selling. 2) Get people's email addresses. Offer a discount or something free if they sign up. Then send them emails about new stuff, sales, and things they left in their cart. 3) Pay for ads. Google and social media let you show your products to the exact people who might want them. It costs money, but you can see if it's working. 4) Write helpful articles and make videos. Teach people how to use your products or give advice about your kind of stuff. This makes you look like an expert and gets people interested. 5) Team up with people who have lots of followers online. If they like your products, they can tell their followers, and you'll get more customers. 6) Sell on other websites. Amazon, Etsy, eBay – lots of people shop there. It's another way to get your products seen. 7) Show ads to people who visited your website before. It reminds them about your stuff and might make them come back. 8) Ask happy customers to write good reviews. When other people see those reviews, they'll trust you more. 9) Give people a reward for telling their friends about you. Word-of-mouth is the best kind of advertising! The bottom line: Don't depend on Google alone. Try all these things to find customers and sell more! Want to boost your sales and not worry about Google changes? DM me! I can help you get started.

Struggling to explain why your new product matters? Here’s a quick method to find value props that actually click: 𝗞𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲’𝘀 𝗻𝗲𝗲𝗱𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂. Read reviews on Amazon and G2. Stalk Reddit threads. Check Facebook and LinkedIn groups. You’ll find out what annoys them, what delights them, and what they wish someone would fix. 𝘌𝘹𝘢𝘮𝘱𝘭𝘦: Uber saw people hated unreliable taxis and bad service. They highlighted reliability and quality rides from day one. 𝗦𝗽𝘆 𝗼𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀. Visit their websites and ads. Note what they brag about. Look for gaps. Is it price? Usability? Missing features? That’s your chance. 𝘌𝘹𝘢𝘮𝘱𝘭𝘦: Substack noticed email marketing was complicated and pricey for writers. They offered a simpler, cheaper way. 𝗧𝗲𝘀𝘁 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗯𝗶𝗴 𝗹𝗮𝘂𝗻𝗰𝗵. Create a few simple ads. Each ad focuses on one value proposition. Lead each ad to a different landing page. See which gets the most sign-ups or clicks. No guesswork. Just data. This approach saves time and money. You’ll identify what resonates with real people instead of hoping you got it right. Give it a try.

On platforms like Google, Apple, and Yelp, an optimized Business Profile helps customers find you and builds trust. Here’s what you gain by setting up and managing these profiles: 🍭 Sweetened local search visibility on maps and search results 🍭 Consistent NAP (Name, Address, Phone) info that’s easy to savor 🍭 Opportunities to engage directly with customers through reviews and updates. Pretty important, don’t you think? Read Now: https://bit.ly/3V2sz2h #BusinessProfile #LocalSEO #LocalBusiness #GoogleBusinessProfile #AppleBusinessConnect #Yelp #NowThatsCyberlicious

The greatest marketing tip I could ever give: Make sure your damn conversions platform works. 1. Want sales? → You could have the BEST marketing in the world, but driving traffic to a buggy website with a broken search function and 3 pop-ups a page without a close option is going to lose you ALL that investment. 2. Want leads? → Monitor your darn inbox and you have functional, simple forms on your website with resources behind a details wall that are delivered instantly to the recipient. 3. Want bookings? → Make sure your booking link is actually synced to your calendar regularly, that you've got qualification questions on there, that it's LIVE and the timezone is clearly stated. We've turned work away before because the website/app/landing pages/sales journey is chaos and they're not willing to invest in it. One client gave us the keys to refresh a site, a pretty basic upgrade, and add in PayPal, Klarna, and Clearpay for brand trust and it gave us: 📈 300% increase in sales 💸 Doubled the returns from ads 📲 The new branding and positioning grew their social following 4k organically in 6 months (from 0) Don’t expect results if you’re making it difficult for people to buy from and engage with you.