Ganesh Shanmugam 👑’s Post

🔥 𝐒𝐭𝐨𝐩 𝐖𝐚𝐬𝐭𝐢𝐧𝐠 𝐌𝐨𝐧𝐞𝐲 𝐨𝐧 𝐀𝐝𝐬: 𝐈𝐬 𝐘𝐨𝐮𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐋𝐢𝐬𝐭𝐢𝐧𝐠 𝐑𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬? 🔥 Launching an ads campaign for your Amazon listing can be game-changing, but it begins with a well-optimized listing for traffic and conversion. Here are some key elements to ensure your listing is ready for success on Amazon: 𝟭. 𝗦𝘁𝗿𝗼𝗻𝗴 𝗧𝗶𝘁𝗹𝗲: Your title is the first thing that catches the attention of a potential customer. A well written title not only catches the attention but plays equally important role in conversion.  Use relevant keywords in your title to make it SEO-friendly and engaging. 𝟮. 𝗕𝘂𝗹𝗹𝗲𝘁 𝗣𝗼𝗶𝗻𝘁𝘀: Bullet points make it simple for clients to understand what makes your product unique by summarizing its main features and advantages.  Highlight key features and benefits that address customer pain points in the bullets of your listing. 𝟯. 𝗔+ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: A+ content increases the chances of conversion by providing additional information in the form of visuals. Invest in A+ content to provide a rich shopping experience. 𝟰. 𝗛𝗶𝗴𝗵-𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗜𝗺𝗮𝗴𝗲𝘀: High-Quality Images play an important role in your listing As the customer cannot physically interact with your product the quality of your images can impact the purchase decision of a potential customer.  Include multiple images of the product from different angles, lifestyle images to demonstrate use, and infographics that emphasize essential characteristics. Ensure images are high-resolution and well-lit. 𝟱. 𝗦𝘁𝗿𝗼𝗻𝗴 𝗥𝗲𝘃𝗶𝗲𝘄𝘀: Reviews build trust and credibility. Positive reviews can influence potential buyers and improve your product’s visibility in search results. Encourage satisfied customers to leave positive reviews to build credibility. 𝗧𝗵𝗲 𝗙𝗶𝗻𝗮𝗹 𝗖𝗮𝘁𝗰𝗵? Before you hit "launch" on your PPC campaigns, take a moment to evaluate your listing. A well-prepared listing not only enhances your ad performance but also drives conversions.

I made a $162,500 mistake last year. Here’s what I learned. An eight-figure DTC brand hired nf.c in January 2023 to help acquire new customers.   The brand passed my top three “ready to scale” tests: - Product market fit? Check. - Money in the bank? Check. - Inventory to scale? Check. However, they failed one big test: the brand’s attribution system non existent. We hustled to overhaul their Shopify store in the first 30 days: integrating Meta Ads, Google Ads, Google Analytics and Google Tag Manager accounts from scratch. Things started to fall apart when scope creep set in during the second month. In addition to testing ads, the client also wanted: - Email marketing automations through Klaviyo - A loyalty program through Yotpo - Influencer marketing through Aspire Again, we hustled. We hit the mark and shipped an immense amount of work generating $110,978 in the first 90 days with $0 ad spend. But remember: the client wanted ads. Four months in we finally tested paid media with great success. We scaled quickly. By that point it was too late. The quick success from Google Ads only reinforced the idea that we lacked focus. “You should have tested ads first.” :/ The client rejected our contract renewal shortly thereafter. $162,500 gone. Why? Because scope creep kills. Standing up paid media, email marketing, influencer and loyalty programs in 60 days was unrealistic. I knew better, but I didn’t say “no” when I needed to. Which leads me to what I learned. My job as a marketing expert is to both: 1. Listen to what my client wants 2. Provide honest feedback — even when it means saying "no" While losing $162,500 stings, it's a lesson well learned. In summary: → Seize the opportunity to say "no" when you need to → Your success depends on it

The greatest marketing tip I could ever give: Make sure your damn conversions platform works. 1. Want sales? → You could have the BEST marketing in the world, but driving traffic to a buggy website with a broken search function and 3 pop-ups a page without a close option is going to lose you ALL that investment. 2. Want leads? → Monitor your darn inbox and you have functional, simple forms on your website with resources behind a details wall that are delivered instantly to the recipient. 3. Want bookings? → Make sure your booking link is actually synced to your calendar regularly, that you've got qualification questions on there, that it's LIVE and the timezone is clearly stated. We've turned work away before because the website/app/landing pages/sales journey is chaos and they're not willing to invest in it. One client gave us the keys to refresh a site, a pretty basic upgrade, and add in PayPal, Klarna, and Clearpay for brand trust and it gave us: 📈 300% increase in sales 💸 Doubled the returns from ads 📲 The new branding and positioning grew their social following 4k organically in 6 months (from 0) Don’t expect results if you’re making it difficult for people to buy from and engage with you.

The lifeblood of every store is traffic. And contrary to popular belief… There’s no such thing as free traffic. It either costs you time or money or both. I get it, and I’ve been there before. When you have a limited budget, jumping on the “free train” is very attractive. But more often than not, the free route is a false economy. Even if you don’t spend a dime on your SEO, Social and content creation strategy, I can guarantee you’ll end up paying with your time if you don’t master one of the most important ecommerce sales skills. And here it is… We don’t need another blog, article or social post about your product. There, I said it… The truth is, we’re all drowning in content. Every day: - 720,000 hours of video is uploaded to YouTube - Bloggers publish 7.5 million posts - More than 300 million photos get uploaded to Facebook - 95 million photos and videos are shared on Instagram - And Google indexes hundreds of millions of new pages On top of all that, every day as you go about your business, and without even realising it, you will be exposed to over 10,000 ads trying to get your attention. So it’s no wonder we have attention spans equal to that of a goldfish. This is way it’s never been harder to grab and then hold your customer’s attention long enough to check out your products, let alone go through the entire purchase process. Because even if you manage to get them to land on your site, moving them through to the checkout is another mission all together. So, what do you do? There is only one way to cut through all this noise and stand out… You have to create great hooks that first stop the scroll … Then make them want to check out your products and then finally buy them. So if you want scroll stopping hooks that cut through the content clutter and grab your customer's attention coupled with irresistible offers that drive sales, then book a call today and discover how our done-for-you TX Sales Method can take your ecommerce store to the next level. https://lnkd.in/gUg6YMdr

Struggling to find the right product to sell? Here's EXACTLY how i did it: 1️⃣ Created a Research Sheet - Used Google Keyword Planner, Amazon, AliExpress, and other marketplaces for keyword ideas. 2️⃣ Analysed Key Metrics - Google search volume - Year-on-year (YOY) trends - Google Trends (5 years) - Search engine competition - Product size - Average price - Challenges - Unique selling points (USPs) 3️⃣ Set Up a Test Store - Built a basic Shopify store and listed a few promising products. - Added competitive pricing and product photos. 4️⃣ Captured Demand - Created a Klaviyo account with email signup lists. - Added “Notify me when in stock” CTAs and pop-ups for each product. 5️⃣ Tested With Meta Ads - Ran ads with the objective: View Content. - Measured cost per landing page view and cost per email signup. 6️⃣ Analysed Results - Treated email signups as conversions and estimated the cost per conversion. - Evaluated whether the product had long-term potential or was just a trend. 7️⃣ Built the Brand - Started imagining the product as part of a larger brand. This process helped me validate the product and take the first steps toward building a business. What’s your approach to product validation? Let me know! 👇

Here are some key tips for online sellers to boost their success: 1. Understand Your Target Audience Research your ideal customers' needs, preferences, and buying behaviors. Use this insight to tailor your products, pricing, and marketing strategies. 2. Optimize Your Online Store Ensure your website or marketplace listings are user-friendly and mobile-optimized. Use high-quality images and detailed product descriptions. Simplify the checkout process to reduce cart abandonment. 3. Leverage Social Media Marketing Promote your products on platforms like Instagram, Facebook, and TikTok where your audience is active. Use engaging visuals, stories, and videos to attract attention. Consider influencer collaborations to increase visibility. 4. Build Trust with Customers Display reviews and testimonials to showcase positive experiences. Offer transparent return and refund policies. Use secure payment gateways and display trust seals. 5. Focus on Excellent Customer Service Respond to inquiries promptly and professionally. Offer multiple channels for communication, such as chat, email, or social media. Resolve complaints effectively to build a loyal customer base. 6. Offer Competitive Pricing and Discounts Monitor your competitors’ pricing to stay competitive. Use promotions like free shipping, discounts, and limited-time offers to attract buyers. 7. Invest in SEO and Advertising Use search engine optimization (SEO) to improve your product listings' visibility. Run targeted ads on platforms like Google, Facebook, and Instagram to reach potential buyers. 8. Track and Analyze Performance Use analytics tools to monitor website traffic, conversion rates, and customer behavior. Adjust your strategies based on data insights to improve sales. 9. Keep Inventory Updated Ensure your stock levels are accurate to avoid overselling or disappointing customers. Highlight new arrivals or bestsellers to keep the inventory exciting. 10. Build a Strong Brand Create a memorable logo, consistent visuals, and a compelling brand story. Engage with your customers authentically to build loyalty and trust. 11. Network and Collaborate Partner with complementary sellers for cross-promotions. Join online seller communities to learn and exchange ideas. 12. Stay Consistent and Adapt Continuously post updates and content to keep your audience engaged. Be open to trends and feedback to adapt and improve your offerings. By implementing these tips, online sellers can enhance their presence, engage more customers, and grow their business effectively.

💁♂️ The most common or real problem/issue of every Amazon seller 🚗 Why isn’t my PPC campaign performing well? 🙄 Why aren’t my conversions improving? 😔 Why my account is not in profits 💵 ? There are a lot of 𝑾𝒉𝒚'𝒔 in their questions The one analogy I give to them that Answers all of their questions is of a 🚘 C̳a̳r̳ Think of your brand as a car. A car only runs smoothly when all its parts are in top condition Even if one part—like the tires—is off You’ll feel every bump, no matter how powerful the engine is Now imagine 𝐏𝐏𝐂 as the engine of your brand It’s the driving force 🦾 But even the best engine won’t get you far if other key components aren’t working Now other parts of your Brand are 👇 ✔️ High-quality listing images (Main Image is CTR optimized) ✔️ Converting, SEO-driven copy (Address pain points of customer) ✔️ Mobile-friendly design ✔️ A+ content and videos. (Go for premium A+) ✔️ A well-structured backend. (High end SEO driven search terms) When all these pieces come together Your brand moves forward smoothly And PPC delivers the results you’ve been chasing. 💡 Here’s the truth: Success on Amazon isn’t just about fixing one thing —it’s about creating harmony between all the moving parts. P.S. Your brand deserves to run like a well-tuned sports car. Let me know your thoughts about this. Did this felt relevant

Your Facebook ads are not working because 1. You are being STINGY (Sorry to call you out, but its true) • We don’t give discounts above 10% • We can’t give money back guarantees Let me explain this to you with logic and truth You are not a legacy brand so the only way to prove your product is actually superior than anyone else is if the customer actually gets to use it No amount of marketing or consumer education ads will be better than the customer using the product and saying “This is better than the existing products” Build a good offer and be “Dildaar” on the discount number. 2. You are using standard PDPs • $49 is too much to invest in a bundler app • Can’t pay $99 to a custom developer • White bg product listing images look okay Well 60% customers don’t scroll beyond the first fold on any product page. By not optimising the first fold of your PDP you are losing on 30% to 45% of conversions You have not added these on your product pages: - Formulation details - Origin story - Journey to the gola - Testimonials And that is why your conversion rate is 1.5% News flash - that sucks 3. How fast do you answer questions? If you look at prospects who ask questions about the product as a hassle you are NGMI (not gonna make it) A person only asks questions when they are on the verge to buy. So if you don’t have a list of FAQs and the right answers to them say good buy to 23% conversions Out of the FAQs the top 3 repeating questions must be placed above the fold on your PDP FAQs are more powerful than you think eCom has stopped being a business vertical where you could set a shopify page > run Facebook ads and buy a Lambo The 2021 dream days are over, only the hard-core eCom entrepreneurs will survive this new era

You've probably heard it time and time again: You need to get a Facebook Shop Page. #DifferentTypesofECommerce #Digitalmarketing #ECommerce #emarketing #eCommerceapplication #FacebookShopPage #OnlineMarketingCampaign