On the latest episode of Embracing Erosion I sat down with Suyog Deshpande, Co-Founder & CEO of Webless (a Fluvio Ventures portfolio company). Before starting Webless, Suyog spent years at Amplitude, Salesforce, and Samsara - shaping products and GTM strategy at scale as a product marketing leader. That perspective is now fueling one of the boldest bets in tech: 🏗️ rebuilding the web for LLMs. Instead of optimizing for clicks and SEO, Webless imagines an agentic web -where sites are designed to interact directly with AI models and agents. We dug into: - What an LLM-native web could actually look like - How companies can prepare to be LLM-ready - What metrics will matter beyond pageviews and clicks - Why safety and trust are core to agent-driven experiences - Lessons Suyog brings from “big tech” into this transformation If you’re curious about how discovery, trust, and value exchange will evolve online, this one’s worth your time. Link to the full episode in the comments 👇

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