Fullcast

Fullcast is thrilled to be a sponsor at Silicon Slopes AI Summit! Its a packed house at Zions Bancorporation tonite as we explore what's next for what AI can do for businesses, what it can't, and what it should. Thank you Clint Betts and the Slopes AI Chapter for driving the conversation with events like this. Have questions on revops and go-to-market applications? (And, let's face it, many of us do) we can help! Ryan Christensen and Dylan Ferguson are ready to be part of the conversation for your operations. #salesops #aicommunity #ai Ryan Westwood Amy Osmond Cook, Ph.D. J'Nel Wright #gotomarket #revops

Gartner's prediction is a clear warning against flawed strategy. The hype around autonomous AI is real, but so is the risk of deploying it without the right foundation. Teams that treat Agentic AI as a simple "bolt-on" tool without connecting it to core GTM planning and execution systems are setting themselves up for escalating costs and unclear value. Because success isn't just about having an agent; it's about creating an environment where it can actually work. Read the article to understand the disciplined approach required to turn promise into performance. Link: https://lnkd.in/gefHCdjj #AgenticAI #AIStrategy #GTM #RevOps #FutureOfWork #TechLeadership

It’s time to stop relying on "Revenue Heroics." 🦸♂️ Forbes recently highlighted the need for B2B companies to move from revenue heroics to operational control and scale. You simply can't scale a SaaS company if your commission structure is duct-taped together with fragile, error-prone spreadsheets, which is exactly why Fullcast Pay replaces them with automated, scalable workflows. Check out Fullcast Pay Today: https://lnkd.in/gbpdy-Q8 Tag a RevOps leader who deserves a break from spreadsheet hell! #Poll #Commission #Sales #RevOps #GTM

What does the daily grind actually look like when AI agents join the team? In this conversation, Justin Rashidi and Amy Osmond Cook, Ph.D. explore the fundamental shift from simple automation to a world where humans manage entire networks of AI agents. We are moving away from a "task-doer" mentality and toward a "managerial" model. Instead of executing every line item themselves, one operator can now oversee multiple agents. These agents handle the repetitive, high-volume work while escalating complex or high-value decisions back to the human. The result is massive leverage, lightning-fast execution, and a completely redefined way of working. Check out the full episode: https://lnkd.in/gENHQBn3 #Podcast #SaaS #GTM

Teams using AI effectively are seeing up to a 61% increase in revenue per seller. The question is not if AI works, it is how the best teams are using it. Guy Rubin, Managing Director of Revenue Intelligence at Fullcast, and Sam Jacobs, CEO and Founder of Pavilion, are coming together for an exciting webinar to share what they are seeing in the data. Join them for The State of AI Revenue Intelligence: 2026 Benchmark Insights on April 23 at 9:00 AM PT. In this session, Guy and Sam will break down what is driving the performance gap and how leading teams are using AI Revenue Intelligence to create more consistent, predictable execution across RevOps and Sales. If you are looking for a clearer path to performance in 2026, this is where to start. Save your seat today! https://luma.com/v3muh11v #Webinar #AI #benchmarkreport #benchmarkreport2026

What’s the fastest way to destroy trust? Act interested. Don’t follow through. For David Homan, President and Founder of SOAR CONNECT, the framework is simple: Trust = Action. --Not intention. --Not awareness. --Not “let’s stay in touch.” Action. That means: • Listening like it actually matters • Giving before you’re asked • Saying thank you, and meaning it • Sharing credit when it’s yours to take Because, at the end of the day, people don’t remember your pitch. They remember whether you showed up when it counted. That’s the real currency. Want to hear more? Listen to the complete episode of the Go-To-Market podcast with Amy Osmond Cook, Ph.D. here: https://lnkd.in/dFxKE_ZW Fullcast #gotomarket #customer #sales #trust #businessrelationships Arturo Canela Maite Sitges Zubiaga Afrah Khalid Dylan Ferguson Ejieme Eromosele Bo Ferrando Tricia Burns Ardit Imeri

Everyone wants trust. But, almost no one wants to earn it. David Homan, President and Founder of SOAR CONNECT, breaks it down better than most when he explains that trust isn’t built on positioning. It’s not built on being the smartest person in the room. And it’s definitely not built on “strategic networking.” It’s built on action. → Being curious instead of performative → Being vulnerable instead of polished → Being generous without keeping score And most importantly? Actually showing up for people when it matters. Because here’s the truth: Your network trusts what you do, and not just what you say. And the more diverse that network is, the more that truth gets tested, refined, and strengthened. If your relationships aren’t creating real opportunity…it might not be your strategy. It might be your follow-through. Want to hear more? Listen to the complete episode of the Go-To-Market podcast with Amy Osmond Cook, Ph.D. here: https://lnkd.in/dFxKE_ZW Fullcast #revops #sales #revenue #revenueintelligence Arturo Canela Maitê Ferreira Maite Sitges Zubiaga Afrah Khalid Ejieme Eromosele Bo Ferrando Tricia Burns Ardit Imeri Dan McCann Matt Salah Joe de Brito Taylor D Maughan #gotomarket

The data is in—and most GTM strategies are still missing the mark. The **2026 State of GTM Benchmarks Report** just dropped, built on **$78B in pipeline, 361K opportunities, and 2,500 reps**—and the findings are hard to ignore: --ICP misalignment can slash win rates by **up to 75%** --Balanced pipelines convert **57% higher** --Expertise-based routing can boost wins from **5% to 40%** Meanwhile, this week’s biggest RevOps signals tell the same story: AI is driving **real revenue impact**—from **97% forecasting ROI** to **88% of companies seeing revenue growth**—but most teams still can’t connect it to execution. Pssst. . . The gap isn’t AI adoption. It’s operational alignment. If your pipeline looks good on paper but isn’t converting, this issue breaks down exactly why and learn what top revenue teams are doing differently. Get the full report + shareable insights now.

Have you downloaded your copy of the Benchmarks Report 2026 yet? Fullcast Guy Rubin Ebsta (now part of Fullcast) Dev Rubin #revops #benchmarksreport #benchmarksreport2026

How are you using AI in your GTM tech stack? Some companies are using AI to sharpen their systems: better targeting, qualification, routing, and deal focus. Others are simply using it to generate more activity. The companies doing it right are seeing 103.9% pipeline growth and 61% higher revenue per seller. AI doesn’t determine the result. Your revenue architecture does. If you're wondering where your team sits, the data is now public in the 2026 GTM Benchmark Report. Link below. #AI #GTM #RevenueOperations #SalesLeadership #B2B