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Self-motivated, results-oriented Senior Vice President with strong analytical and…
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Yerddy M Lanfranco shared thisJoin Acxiom experts at the Fifth Avenue Hotel in New York on May 6th for an afternoon full of insightful sessions! From connected data and identity to the ROI blueprint, you will walk away with real-world strategies to help you maximize every dollar.
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Yerddy M Lanfranco shared thisAcxiom is in Miami for this year’s Possible event! Book a private meeting with an expert at our Cabana to discuss how our connected identity and data solutions solve complex business challenges on your stack here:
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Yerddy M Lanfranco reposted thisYerddy M Lanfranco reposted thisBig takeaway from Google NewFronts 2026? The Gemini era of marketing is officially here. A few highlights that stood out to me: Ads Advisor as a true AI co-pilot in DV360 and helping streamline setup, optimization, and reporting. Confidential Publisher Match unlocking scalable, privacy-safe first-party targeting across the open web. The ability to reach audiences across streaming, search, and shopping through a unified, AI-powered ecosystem. What’s most exciting is how this all ladders up to the Gemini advantage bringing Google’s most advanced AI models directly into the Google Marketing Platform to drive better performance and ROI If you haven’t checked it out yet, highly recommend the full recap here: https://lnkd.in/eQ7Us4mG Curious what others are most excited about coming out of NewFronts #GMPVoices #NewFronts2026 #AI #Programmatic #DV360Google NewFront 2026: introducing the Gemini advantageGoogle NewFront 2026: introducing the Gemini advantage
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Yerddy M Lanfranco shared thisI'm excited to attend POSSIBLE 2026, the must-attend marketing event of the year. Can't wait for meaningful conversations and bold ideas driving the future of marketing. If you're going, let's connect in Miami. → https://lnkd.in/eVYrVsg4 #MeetMeAtPOSSIBLE2026 POSSIBLE is the most impactful marketing event where leaders from brands, agencies, media, creative, culture, and technology drive business forward. Join the entire marketing ecosystem in Miami Beach, April 27-29, for three epic days of content, connection, and inspiration. #POSSIBLE2026 POSSIBLE
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Yerddy M Lanfranco shared thisIn celebrating Women’s History Month, I am deeply honored and humbled to share that I have been recognized as one of the 2026 Women to Watch by the Global Connections for Women Foundation (GC4W). Celebrating this milestone at the Harvard Club of New York City during the Roundtable Power Brunch today, was an unforgettable and humbling experience. Surrounding myself with such a powerhouse group of honorees, "Next Gen" leaders, and mentors reminded me of the incredible impact we can make when we lead with purpose and support one another. A huge thank you to Dr. Lilian Ajayi Ore, Ed.D. and the entire GC4W team for their tireless work in connecting, educating, and empowering women globally. Your new book is already inspiring so many women and as the program noted, "You define you"—and being part of this community reinforces my commitment to pushing boundaries in my field and lifting others as I climb. To my fellow honorees Kunwei Lin, Mary Olson - Menzel , Dr. Solange Charas , Ketaki 'Sonali' Upasani , Ava Vitale , O'Shay Jelks , KimLoan Tran, PhD , Claudine Moore , Melina Gault amongst others: your stories are inspiring, and I am so proud to stand alongside you. Here’s to continuing the work of creating a more equitable and empowered world for all women. Happy Women’s History Month and International Women’s Day! #GC4W #WomenToWatch #Leadership #womenhistorymonth #Empowerment #HarvardClubNYC #GC4WIWD #WomenInBusiness #2026Honoree
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Yerddy M Lanfranco reposted thisYerddy M Lanfranco reposted thisFSU's Great Give is here! For 24 hours, every gift to the Center for Hispanic Marketing Communication will help support PhD students such as Ashley Johns, a caring individual who is committed to student success. One gift, many futures. Supporting students like Ashley today will help them become professors who teach and mentor generations of students tomorrow. Please consider giving during FSU's Great Give and help fuel the next wave of research, teaching, and impact. Click here to support CHMC students like Ashley today: https://lnkd.in/e3Y9KAms #FSUGreatGive #OneGiftManyFutures #FSU #CHMC #PhDScholarships #SupportStudents
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Yerddy M Lanfranco shared thisI’m honored to join the upcoming Professional Leadership Club (PLC) cohort! Thank you, Refugio A. Atilano, for the kind invitation and for your passion for elevating the professional community. I’m looking forward to the new perspectives, fresh insights, and intentional leadership growth this experience will bring. Onward and upward!
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Yerddy M Lanfranco shared thisThank you Crystal Floyd and Acxiom for allowing me the forum to share my experience with Heart Health and enabling me to reach many others to create awareness with my story and that of my colleagues. So grateful for this opportunity. Paul Viefhaus you are the best!Yerddy M Lanfranco shared thisFebruary is Heart Health Month—a timely reminder that prioritizing our health is one of the most important goals we can set. Our focus is simple: Listen. Act. Live. We’re proud to spotlight Acxiom team members Sandy Sheldon, Scott Walker, and Yerddy Lanfranco as they share what heart health means to them. Their stories are a powerful reminder that small, intentional actions can make a meaningful difference. Take the time to listen, take action, and live well—together. Check out the full video here: https://lnkd.in/g3Y3Kj2r
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Yerddy M Lanfranco shared thisDay 3: Acxiom Growth Summit! Solutions, Partners, Commitment to Clients! Great solutions delivered seamlessly to facilitate the best client outcomes! Powerful working sessions surrounded by the best people in the industry! Proud to be part of this amazing team! Crystal Floyd Jess Maurer (Beldner) Graham Wilkinson Judy Shalev Louis Sussan Chris Schimkat Jacqueline L. Steven K. Margaret Kohler Sean Muzzy Crystal (Santos) Wallace Thomas Begin Elizabeth Neubauer-Donovan
Yerddy M Lanfranco replied to a comment
15h
Justin Phalichanh, SPHR, ACC miss you lots!
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Yerddy M Lanfranco liked thisYerddy M Lanfranco liked thisI'm excited to attend POSSIBLE 2026, the must-attend marketing event of the year. https://lnkd.in/eegygAdw Can't wait for meaningful conversations and bold ideas driving the future of marketing. If you're going, let's connect in Miami. → https://lnkd.in/eegygAdw #MeetMeAtPOSSIBLE2026 POSSIBLE is the most impactful marketing event where leaders from brands, agencies, media, creative, culture, and technology drive business forward. Join the entire marketing ecosystem in Miami Beach, April 27-29, for three epic days of content, connection, and inspiration. #POSSIBLE2026 POSSIBLE
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Yerddy M Lanfranco reacted on thisYerddy M Lanfranco reacted on thisOur Women@Magnite ERG hosted a Women’s History Month Leadership fireside chat hosted by our very own Charlstie Veith. Thank you to Elizabeth Neubauer-Donovan, Jamie Power and Jill Steinhauser for joining us in our NYC office to share thoughtful insights on career pivots, leadership growth, and protecting time for what matters most.
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Yerddy M Lanfranco reacted on thisYerddy M Lanfranco reacted on this4+ hours to go! Take a seat as I chat with Angelina Eng and Meredith Guiness on IAB's 2026 State of Data Report. Lots of insights about how we can use AI to make better investments on data measurements. As long as you use data to make business decisions, this webinar is for you. Register below and see you all in a few hours! https://lnkd.in/eZ9-_f_Q
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Yerddy M Lanfranco reacted on thisYerddy M Lanfranco reacted on thisToday is my last day at KINESSO. Over the past 7+ years, I’ve had the opportunity to grow my career at IPG (now Omnicom)—starting on the agency side at UM and continuing through Kinesso, where I focused on building and scaling data science–driven product within the media and marketing ecosystem. It’s been an incredibly rewarding journey. I’ve been fortunate to work alongside many talented engineers, product leaders, and cross-functional partners who continuously challenged and inspired me. From earlier statistical and ML modeling and optimization work to more recent efforts in AI-driven planning systems—and everything in between, including forums, hackathons, and prototyping projects—I’ve learned a tremendous amount. More importantly, I’m deeply grateful for the relationships built over the years—those have been the most meaningful part of this experience. As I wrap up my time at Kinesso, I’m excited to begin a new chapter, continuing to grow in a more consumer-facing, product-driven environment. Thank you to everyone I’ve had the chance to work with—looking forward to staying in touch.
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Yerddy M Lanfranco reacted on thisYerddy M Lanfranco reacted on thisThere’s something to be said about the #Newfronts when you’ve sat on the client, agency and now partner side of the event. From the client and agency side, you’re part of all the fun and jazz that comes with the opportunity to learn what’s next, what you should be considering for your business/clients and of course, the endless fun and activities along the way as a guest. From the partner side, the view is completely different. It’s months of work to ideate, strategize and storytell your business’ initiatives in a sea of storytellers. The difference? The backseat view of the passion, hard work and dedication the behind-the-scene teams bring in making it all come to life. I’m thankful to be a part of such an incredible Marketing team who raise the bar each and every year. Cheers to another successful Newfront Samsung Ads ! 🥂
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