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As an accomplished marketing leader, CMO, and Fractional executive, I excel in driving…
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Jeff Marcoux shared this"Agree on goals, align on resources, and then let me run. If I don’t deliver, hold me accountable. But if I am, don’t micromanage me." – Manny Ataebi💡 Leading marketing in today’s landscape isn’t just about running campaigns—it’s about navigating CEOs, boards, and shifting market dynamics. In this Marketing Hops episode, I got to sit down with one of my favorites, Manny Ataebi, to talk about: 🍻 The art of working with CEOs without being a "yes person" 📉 Why efficiency is the new growth strategy 🔑 How modern CMOs can market marketing (and why they must) 📢 The power of storytelling in boardrooms, sales pitches, and team leadership If you’re a marketing leader—or aiming to be one—you don’t want to miss this one. This one is a must-listen, Manny is one of the great minds in marketing I go to for advice! 🔥 What’s your best tip for managing CEO expectations? Drop it in the comments.From Developer to CMO: The Blueprint for Marketing LeadershipFrom Developer to CMO: The Blueprint for Marketing Leadership
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Jeff Marcoux shared this"Everyone thinks they’re a marketer—but true marketing takes strategy, clarity, and understanding the customer at a deep level." - Viji 🎙️ New Episode Alert: Marketing Hops What’s the one function of marketing that every CMO or VP swears by, yet defines so differently? 📢 Product Marketing. In the latest Marketing Hops episode, I sit down with the incredible Viji Doraiswamy, whose career spans VMware, SAP, Anaplan, and beyond - major enterprise to hyper-growth experience. From navigating career shifts (engineer ➡️ marketer) to defining product marketing’s role as the glue between product, sales, and marketing—this conversation is full of insights every marketer needs to hear. A Few Key Takeaways: 1️⃣ "Your messaging has to land in one go." If someone asks, “What does that mean?”—your messaging isn’t working. Clarity wins every time. 2️⃣ Leadership is about growth. “The number of CMOs you’ve developed is a measure of your efficacy as a leader.” 3️⃣ What is Product Marketing, really? A Venn diagram of product, sales, the external world, and the rest of marketing. PMMs sit at the intersection, ensuring alignment from strategy to execution. 🎧 Tune in for a discussion on mentorship, product launches, hypergrowth vs. enterprise challenges, and the metrics that matter for PMMs.Mastering Product Marketing: Leadership, Launch Strategies, and Modern B2B ChallengesMastering Product Marketing: Leadership, Launch Strategies, and Modern B2B Challenges
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Jeff Marcoux shared this🚨 Proud Dad Alert: My Son’s First Sales Pitch—In Action! 🍿 Recently, I had the proud dad privilege of seeing my son pitch Cub Scout popcorn at the local grocery store. It was his first time putting himself out there, and he absolutely nailed it! He worked hard, smiled big, pushed through the numerous no's (over 50!), figuring out what worked vs. what didn't, and kept persevering. He even asked me to share his pitch video on my social networks to help get the word out. 👀 If you're interested in helping out his Scout troop (and maybe stocking up on some tasty popcorn), check out his pitch and order some today! (https://lnkd.in/gpqsyBVy ) Your support makes all the difference in funding their experiences. 🙌 #ScoutingLife #ProudDad #PopcornSales #SupportScouts
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Jeff Marcoux reposted thisJeff Marcoux reposted thisMarketing Technology / MOPs friends I've got a great role open in my team at SolarWinds to lead the strategy and adoption of some best in class Marketing tools, working with an energetic team transforming how we go to market. While I get the job live, please don't hesitate to reach out to me directly. #Careers #MarketingTechnology #MarTech #Pendo #PathFactory #6Sense #Marketo
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Jeff Marcoux shared this"A modern marketer is someone who's keeping up with trends, thinking outside the box, and is willing to get their hands dirty even if it's not their area of expertise." 🍻 New Episode of Marketing Hops is Live! 🍻 I had the pleasure of sitting down with the amazing Gargi Potdar, a leader who's navigated everything from luxury fashion to cybersecurity and FinTech. In this episode, we dive into: ✅ Building a demand gen growth function from the ground up ✅ The strategic debate: where should SDRs live—sales or marketing? ✅ Why being scrappy, creative, and data-driven is more important than ever in modern marketing. Gargi's journey is packed with actionable insights, especially around managing the entire funnel from demand gen to outbound efforts. Trust me, you’ll want to hear her take on balancing inbound marketing with outbound prospecting! Cheers to another great convo filled with laughs, whiskey, and serious marketing knowledge.From Louis Vuitton to FinTech: Gargi Potdar on Scaling Marketing & Aligning TeamsFrom Louis Vuitton to FinTech: Gargi Potdar on Scaling Marketing & Aligning Teams
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Jeff Marcoux shared thisHey everyone! I'm thrilled to announce the latest episode of Marketing Hops, where we mix pints and perspectives from across the B2B sales and marketing landscape. 🍻 This week, we have a fantastic guest: Ian Faison, former United States Military Academy at West Point graduate, US Army Captain, and the creative genius behind the hit show Murder in HR. In this episode, we dive deep into: Transitioning from Military to Civilian Life: "The hardest part of becoming a civilian was figuring out a P&L. That part is already done for you in the army." Ian shares how adapting business fundamentals were a challenge, but also emphasizes the importance of developing a personal brand in the civilian world. Importance of a Team vs. Individualism: "In the army, everything is about supporting the mission and the team. As an entrepreneur, the mission is to support your family and yourself." He discusses the shift from a team-first approach to finding his own voice and individualism in the business world. Leveraging Networking and Relationships: "If you think of other people first and make connections, you are so much further along than anybody else." Ian highlights the value of networking, connecting people, and building long-term relationships. Creative Storytelling in Marketing: "The best creative wins. People love shows, they love content, and they love the best stuff." He talks about the power of creative storytelling in marketing and how remarkable content stands out and drives engagement. Challenges and Opportunities in Marketing: "We all do too much stuff. Our strategies are too broad, and our tactics are far too broad." - Ian Faison Ian advises focusing on a few key strategies to achieve better results and mentions his approach with Caspian Studios: Podcasts, Partners, and Paid. Tune in now to catch all the action and learn from one of the most dynamic voices in the industry. Cheers to another great episode! 🎉 🔗 Listen to the full episode #MarketingHops #Podcast #B2BMarketing #Sales #Storytelling #Leadershipriverside jeff marcoux jul 18, 2024 001 marketing hopsriverside jeff marcoux jul 18, 2024 001 marketing hops
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Jeff Marcoux shared thisPavilion & Ebsta released their update to the 2024 B2B Sales H1 Benchmark report, things seem to be turning a bit but still a tough time out there. Here are the details if you want a TLDR! (But I recommend reading the whole report, link in comments). Key Metrics: - Geo: Global - Revenue Analyzed: $57.3 billion - Conversations Analyzed: 4.7 million hours - Total Deals: 566,000 Performance Trends: - Quota Achievement: 75% of sales reps missed their quota, a 9% increase from 2023. - Win Rates: Declined by 7%. - Deal Values: Increased by 7%. - Sales Cycles: Grew by 20%. - Deal Slippage: Initially increased to 46% in Q1, then improved to 34%. Pipeline and Sales Velocity: - Pipeline Creation: Increased by 25% since the end of 2023. - Sales Team Size: Decreased by 9% in Q1 but grew by 18% in Q2. - Rep Velocity Delta: Increased to 10.2x. Best Practices from Top Performers: - ICP Matching: Win rates increased by 3.1x when opportunities matched the Ideal Customer Profile (ICP). - Qualification: Adoption of qualification methodologies increased by 19%, enhancing sales velocity by 4.7x. - CXO Engagement: Engaging the C-suite early increased velocity by 9.2x. Challenges: - Data Privacy and Governance: Ensuring data protection and compliance remains critical as AI tools are increasingly integrated into sales processes. - Content Differentiation: With AI-generated content becoming the norm, marketers need to find unique ways to stand out. Conclusion: The first half of 2024 has shown both challenges and opportunities in B2B sales. Take the time to truly understand your differentiators, who cares about them and use that to refine your ICP. Be relentless in FOLLOWING your ICP. Ensure you have a sales process with great discovery and qualification, but that isn't enough, it must be FOLLOWED. Strategy is one thing; follow-through and execution are where the rubber meets the road.
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Jeff Marcoux shared this🌟 Happy Friday, everyone! 🌟 Get ready for this week's edition of Friday Brain Food, a perfect blend of inspiration, humor, learning, and thought-provoking content to kickstart your weekend. Let's dive in! To Inspire: "When opportunity comes, it’s too late to prepare." - John Wooden A powerful reminder to always be ready for what's next. 🌱 To Laugh: Check out this week's cartoon - it’s guaranteed to hit close to home and give you a chuckle! (This one you need to laugh to not cry) 😂 To Learn: Explore the H1 2024 B2B Sales Benchmarks Report. This extensive analysis of $57.3 billion in revenue and 4.7 million hours of sales conversations highlights crucial trends in the B2B sales landscape. Key insights include: - A 9% increase in missed quotas - A 7% decline in win rates - A 20% extension in sales cycles - A 7% rise in deal values - A 25% surge in pipeline creation Learn how top performers match opportunities to their Ideal Customer Profile (ICP) to boost win rates by 3.1x. Dive into the full report for more strategies to enhance your sales performance. 📊 To Think: Magic and Wonder in the Age of AI (15:36) Magician David Kwong explores how advancements in AI, like ChatGPT, enhance our capacity for awe and wonder. Watch his engaging TED Talk to see the mind-reading magic of AI in action. 🤖✨ Hope this week's Brain Food leaves you feeling inspired, amused, and a bit smarter! Click below to indulge in the full content. Bon appétit! 🍽️
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Jeff Marcoux shared this🤖 "AI has been around for like 70 years, it's like an umbrella term for machine types of activity that try to mimic human reasoning." 🧠 - Anna Litvak-Hinenzon, PhD In the latest episode of Marketing Hops, I had the pleasure of sitting down with the brilliant Anna Litvak-Hinenzon, founder and Chief AI Product Officer at AL-Tech.ai and a former global SVP of data science & AI products at RepTrak. . Anna's unique perspective on AI, marketing, and the intersection of art and technology is truly enlightening. 🚀 🎧 What to Expect: Deep Dive into AI: Anna, with over 20 years of experience in AI, breaks down the current hype around generative AI and its real-world applications. Marketing Insights: Despite not being a traditional marketer, Anna shares fascinating insights from her unique position surrounded by colleagues, network, boards, and even one very personal connection (listen to find out)! Career Journey: From academia to startups, Anna’s career path is as diverse as it is inspiring. Learn how she climbed the career wall (not just the ladder) to become a leader in AI product and technology. Art & AI: Discover how Anna's background in fine arts and mathematics gives her a unique perspective on the AI landscape, blending creativity with technology. #MarketingHops #AIinMarketing #B2BMarketing #AIPoweredProducts #GenerativeAI #DataDrivenDecisions #ContentGeneration #MarketingStrategy #TechInnovatioData, Ethics, and AI: Balancing Marketing Innovation with ResponsibilityData, Ethics, and AI: Balancing Marketing Innovation with Responsibility
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Jeff Marcoux liked thisJeff Marcoux liked thisSomething is changing in tech marketing…and most marketers aren’t ready for it. After 20+ years of placing marketing leaders in Silicon Valley, I’m seeing the shift happen in real time. The future won’t reward marketers who can market. It will reward leaders who can grow companies. If I stepped out of a DeLorean and looked at tech marketing in 2031… Here’s what I’d see. 📉 Smaller marketing teams 🧠 Higher talent density 💰 CFO-level financial scrutiny 🤖 AI embedded everywhere 🚫 Zero tolerance for vanity metrics Execution becomes automated. Judgment becomes the premium skill. The uncomfortable truth? 𝗔𝗜 𝗶𝘀𝗻’𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗶𝗻𝗴 𝗴𝗿𝗲𝗮𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀. 𝗜𝘁’𝘀 𝗲𝘅𝗽𝗼𝘀𝗶𝗻𝗴 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗼𝗻𝗲𝘀. The leaders who win will combine: ⚙️ Technology 📊 Financial discipline 🤝 Human leadership Curious where people land on this: Will AI make marketing more 𝗺𝗼𝗿𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 or 𝗺𝗼𝗿𝗲 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝗮𝗹 over the next five years?
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Jeff Marcoux liked thisJeff Marcoux liked thisExcited to join Coupa to lead Product Marketing, and help shape the future of Autonomous Spend Management alongside incredible leaders. The opportunity to apply Agentic AI to make the future of spend management strategic and effortless is real and it's happening now. What stood out in my first few weeks is the belief our customers hold in this mission, and the strong diversity and collaboration across the teams to fuel this innovation. And this week at SKO, celebrating 20 years of Coupa with our founders, the “OG” employees of Coupa, and our first customer served as a powerful reminder on why this company was started and the opportunity ahead of us. Proud to be a part of what’s next, working with a high-impact team.
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Jeff Marcoux liked thisJeff Marcoux liked thisAdaptiva is hiring! And I am excited to share that we are searching for a Chief Revenue Officer to partner directly with me and other members of our leadership team as we scale to the next phase of our growth. This role brings the opportunity to build a world-class sales organization and shape the strategy of a company redefining autonomous endpoint management. If you or someone you know has built and grown strong revenue organizations in enterprise SaaS and thrives in fast-paced environments, I’d love for you to take a look (or reach out). 🔗 Learn more and apply here: https://lnkd.in/gkDAcDnS
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Jeff Marcoux liked thisJeff Marcoux liked thisB2B/Tech marketers have been doing a lot of posting on LinkedIn this year about mental availability, CEPs, brand, etc. but I haven't (yet) seen much of it translating into their marketing. Here are a few tips to get your creative & channels right: (1) Diversify Your Brand Associations One of the traps that those new to brand marketing fall into is limiting their ad creative to category association. For instance, it's easy for a Hubspot competitor to simply run ads that associate their brand with the CRM or MAP category and hope that it's enough. However, this falls woefully short of creating durable memories that appeal to buyer motivators. Because your ICPs are at varying buying stages (out of market, beginning to recognize a need, in market), you need to diversify your advertising creative + brand experiences to take this into account: * Out of market: ICPs are likely to ignore your brand marketing. * Need recognition: brand marketing should focus on CEP association (situations that trigger a need for your category) to reinforce your positioning. * In market: brand marketing should focus on value proposition association (solution benefits and why your ICPs should choose it) Because there is no way to identify a buyer's precise stage to match the appropriate ads/experiences, it leaves a couple of options: - Run only CEP ads and activate brand experiences to broad ICP audiences and then use "signals" to create subset audiences for targeting with value proposition ads & experiences, or ... - Run a mix of ongoing CEP + value proposition ads and compliment them with brand experiences that reinforce both (CEP associations, value propositions). This approach allows the audience(s) to connect with the ads & experiences that most resonate with them and ignore the rest. You can test both approaches for efficacy based on signal credibility. (2) Go Beyond Ads to Include Brand Experiences When marketers think of brand marketing, they often reduce it to brand advertising. However, marketers need to go further and add brand experiences as they are encoded in parts of the brain that can lead more effective at building & refreshing brand memories: * Communities (sharing ideas, answering questions, solving problems) * Peer idea exchange (roundtable, podcast, Q&A, etc.) * Bespoke/VIP live experiences (recognition, networking, recreation) * Personal or professional development (certifications, cohorts, mentoring) * Give back (shared community service or pay-it-forward initiatives) * Published research/insights (subscription + open sharing) So the bottom line is this: if you think brand marketing is simply running ads that associate your company with its category, you are missing significant opportunities to become memorable, recalled in buying moments (consideration set), and become preferred (closed sales). As always, feel free to ad anything that I've missed. Let's turn all this brand talk on LinkedIn into brand marketing execution in 2026
Experience & Education
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Publications
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Reimagine Marketing: Agility
Microsoft
Agility. When we hear the word, we often think of athletes, runners, physical agility. But in marketing? Agility is life; your bloodline to quickly respond to your customers, adapt to changing market conditions, to take advantage of moments before they fade or become fads. Businesses can no longer market at the speed of their industry, they need to change, innovate, and market at the speed of their customer. We are seeing the impact of this with new startups rising and directly impacting the…
Agility. When we hear the word, we often think of athletes, runners, physical agility. But in marketing? Agility is life; your bloodline to quickly respond to your customers, adapt to changing market conditions, to take advantage of moments before they fade or become fads. Businesses can no longer market at the speed of their industry, they need to change, innovate, and market at the speed of their customer. We are seeing the impact of this with new startups rising and directly impacting the bottom line of big brands. The difference? Agility. Today’s brands have to keep pace with the rapidly changing consumers, their technology, and their customers’ journeys.
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Project Evolution- Marketing Planning
Microsoft
Welcome to the inaugural edition of Project Evolution, a publication addressing the art of the possible and the science of the probable around dynamics customer relationships.
We set out to create a publication by business practitioners for business practitioners – very different from typical Microsoft fare, which can be heavy on technology and Microsoft products and services. We’re thrilled to invited you to browse the though-provoking ideas in this issues through a marketing…Welcome to the inaugural edition of Project Evolution, a publication addressing the art of the possible and the science of the probable around dynamics customer relationships.
We set out to create a publication by business practitioners for business practitioners – very different from typical Microsoft fare, which can be heavy on technology and Microsoft products and services. We’re thrilled to invited you to browse the though-provoking ideas in this issues through a marketing practitioner's lens.Other authors -
Courses
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Blogging for Business
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Content Marketing
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Neuroscience & the Psychology of Marketing
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Social Analytics & Targeting
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Transmedia Storytelling
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Honors & Awards
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Best ABM Acquisition Program, ABMies
FlipMyFunnel
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Program of the Year, Demand Generation & Account Based Marketing
Forrester & Sirius Decisions
Driven by the conversations of Forrester SiriusDecisions analysts with hundreds of organizations, Programs of the Year showcase the programs our analysts have chosen as best-in-class across marketing, sales and product disciplines. This award is for the Demand Generation and Account Based Marketing.
https://summit.siriusdecisions.com/sessions/dm_programs-of-the-year-demand-and-account-based-marketing -
Executive Briefing Center: Performance Excellence
Microsoft
Marcoux delivered over 70 executive briefings to Microsoft's largest clients, driving millions in influenced revenue and new opportunities.
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Executive Briefing Center, Performance Excellence & Top Speaker
Microsoft
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Excellence in Leadership
Impact13
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Impact Award: Educational Content & Promotion Webinar- Subject, Internet Marketing
Internet Marketing Association
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Congressional Recognition for outstanding leadership in the field of Internet Marketing
United States Congress
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2012 Impact Awards: Best B2B Marketing Solution
Internet Marketing Association
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Top 5 Coolest Infographics of 2015
Inc.
Created infographic on the psychology of sales & marketing and was listed as one of the top 5 coolest infographics of 2015 by Inc. http://www.inc.com/anna-hensel/best-of-inc-2015-coolest-infographics.html
Organizations
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Internet Marketing Association
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Washington CASH
Board Member
- Present
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