Nathan Hawkes

It doesn't take a stocked war chest to begin investing in SEO. Even as a new firm, there's plenty of ways you can optimize your website to rank. First, learn about SEO. What is it? What does it take to rank? Why is that good for your firm? Then, start to search your local community for link building opportunities. News and media mentions, chambers of commerce, and local events are a great place to start. SEO is a long game. And the sooner you enter, the more benefits you gain in the future. What SEO questions do you have? Drop them in the comments below. #lawfirm #SEO #searchengineoptimization #marketing

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Join hosts Jack and Jess as they sit down with Lukasz Zelezny, a true veteran of the SEO world, to look back at how SEO has changed and what it takes to grow a business in today’s digital landscape. In this episode, you’ll learn: Why SEO is a long-term game, not a quick fix How focusing on your whole site beats chasing one keyword Why removing website sections can seriously hurt your traffic How you can succeed in global SEO without speaking every language Whether you're brand new to SEO or a seasoned digital marketer, this episode is full of straight-talking advice and practical AI strategies you can actually use.

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ICYMI - You HAVE TO Try This Test:  If you're a local business and want to improve your SEO, here’s a game-changing tip that takes 10 minutes: add your business address to the footer of your website. We tested this with a service-area business in Phoenix. Before adding the address, they ranked decently for “furnace repair Phoenix.” After the change, their rankings skyrocketed. But here’s the kicker: not only did their organic rankings improve, but their local pack rankings did, too. Google’s algorithm paid attention to that address and rewarded them with better visibility in local search results. What about multiple locations? We tested that, too. Here’s what we found: 📈  The first location added: immediate ranking boost. 📈  The second location added: slight increase. 📈  The third location added: big jump. And, no, adding more locations didn’t hurt the rankings of any existing addresses. Instead, it enhanced them. So, if you’re managing a multi-location business, don’t skip this tip—add all your locations to your footer. It’s a small tweak that delivers big results. Did it work? Let us know in the comments below

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Many B2B companies serving the faith sector are leaving huge digital opportunities on the table. Why? Because standard technical SEO strategies fall short. They don't build the trust or local connection that churches and faith-based non-profits require. Plus, a generic strategy won't capture the valuable traffic coming from AI search tools. If your brand isn't finding organic traction, the strategy is the problem. It's time for an approach as specialized as your clients. The guide on reaching the faith-based sector drops this Thursday! Check out the details below and register: Webinar title: Navigating SEO Changes and AI Visibility to Reach Faith-Based Markets Date and time: October 9th at 2:00 PM ET Key Takeaways You Won’t Want to Miss: ✅ The AI Alignment Playbook: Understand the latest shifts in SEO and how they impact your AI visibility. ✅ The Trust Mandate: Explore strategies to align technical optimization with audience trust, ensuring your brand is seen as both expert and authentic by church and ministry leaders. ✅ Immediate Action Plan: Take away practical steps for applying technical SEO changes to keep your digital presence strong and your sales funnel full in a rapidly changing search landscape. Stop guessing. Start leading. The solution is in the strategy. ➡️ Register now to secure your spot: https://lnkd.in/e73aKm4R P.S. Can't join live? Let Kayla (kayla.ceradoy@nexusmarketing.com) know to receive a copy of the recording. 📩 #FaithBasedMarketing #B2Bmarketing #TechnicalSEO #DemandGeneration #DigitalStrategy #AIVisibility

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Here’s a Local SEO hack that’s simple, effective, and doesn’t take hours of work: add your business address to your website footer. We tried it with a home services business in Phoenix, and the results were mind-blowing. Here’s the breakdown: ✅ No address in the footer → mediocre rankings. ✅ Address added to the footer → Ranking for “furnace repair Phoenix” went through the roof. It didn’t just impact organic rankings, either. Local pack results saw a significant boost, which proves that Google loves local signals from local businesses. We didn’t stop there. For multi-location businesses, adding multiple addresses boosted rankings even more! 📍📍📍 The best part? Adding addresses didn’t hurt the rankings for existing locations. In fact, it enhanced them. If you have a multi-location business, add all your addresses to the footer. This quick tweak can boost your local SEO.  If you try it - let me know your results in the comments below 👇

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Is your website ready for AI? AI-powered search is changing SEO forever, and if you’re not optimized, you’re risking invisibility. 😱 In my latest blog, I break down 7 actionable strategies to make your site an AI magnet, think conversational content, E-E-A-T, structured data, and much more. Check out the full guide here: https://lnkd.in/gdeaX5Gy #SEO #AI #DigitalMarketing #finfrockmarketing #nathanfinfrock #finfrock #losangeles #destin #pismobeach #DigitalMarketing #webdesign #websites

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Real SEO Results: 27 Leads from a Simple Content Strategy Just implemented a targeted insurance coverage strategy for a Hawaii dentist client, inspired by Steve Toth. The approach: Created 12 focused "Does [insurance] cover [dental procedure]?" articles by: ➡️ Getting the list of accepted insurances from the client ➡️ Downloading each insurance's coverage PDFs ➡️ Using Claude AI to draft comprehensive, honest answers ➡️ Emphasizing alternatives and next steps when procedures weren't covered The results speak for themselves: 🗓️ 13 appointment requests 🤳 14 direct calls ... and most of these pages AREN'T EVEN on page 1 yet. That's 27 total leads - all from answering real questions that potential patients are asking. Imagine the impact if we expanded this to cover every procedure they offer. What I love about this approach: ➡️ Creates content actual customers are searching for ➡️ Grabs searchers while they're actively researching how to pay ➡️ Converts at higher rates than generic pages (250% higher!) ➡️ Builds topical authority in their specific service area ➡️ Delivers measurable ROI ASAP What content strategy is driving your best results right now?

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I got 99 problems but... PageSpeed, Accessibility, Best Practice and SEO ain’t one. (Okay, I still have a few. But Lighthouse thinks I’m crushing it.) Spent the morning elbows-deep in Webflow’s DOM to fix an LCP issue that was hanging around like a stale pop-up. Here’s what I did to crush Core Web Vitals (and what it taught me): 🧱 LCP – Largest Contentful Paint Before: 4,770 ms → After: 3,550 ms (↓ 25%) ✅ Inlined heading font ✅ Preloaded hero image ✅ Stripped render-blocking animations ✅ Wrapped the CTA in lovingly handcrafted CSS ✅ Made the header shorter on mobile to avoid a scroll-induced existential crisis 🎯 TTFB – Time to First Byte Before: 860 ms → After: Still 860 ms 😅 Turns out, you can’t optimise what you don’t control. (Hi Webflow.) 🎨 CLS – Cumulative Layout Shift 0 → 0 ✅ No jumping CTAs ✅ Fonts swapped before paint ✅ No mystery divs doing acrobatics on load 📦 JS & 3rd Party Bloat ✅ Used requestIdleCallback to delay Cloudflare & Elfsight ✅ Reduced blocking time ✅ Lighthouse stopped side-eyeing me PageSpeed score: 99 Accessibility: 100 Best Practices: 100 SEO: 100 Now if only my inbox looked the same. If you're fighting Core Web Vitals and want to ship faster sites that rank and convert, we do this kind of work for ecommerce, service and SaaS brands that care about performance. DMs open ⚡ #Technicalseo #Webflow #SEO #CoreWebVitals

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Momentum Marketing Plan installs a growth engine in your business—no burnout required. While most strategies chase short-term spikes, this one compounds: 🔹 3 done-for-you, AI-optimized social posts weekly 🔹 Full local SEO + GMB review automation 🔹 Drip email/SMS flows to warm leads on autopilot 🔹 GPT-powered assistants for lead gen, FAQs, and proposals 🔹 Monthly blog + web copy refreshes to climb search rankings 🔹 Quarterly Reels/Shorts video content for nonstop discovery 🔹 Real-time dashboards + monthly Loom strategy recaps It’s not a marketing plan. It’s a machine that runs even when you don’t. ➡️ Install your flywheel here: https://lnkd.in/drg2prsu #MarketingStrategy #LinkedInForBusiness #AIInMarketing #BusinessGrowth #MomentumMarketing #LeadGeneration #SMBTools

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𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐋𝐨𝐜𝐚𝐥 𝐒𝐞𝐚𝐫𝐜𝐡 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞 Attracting nearby customers starts with strategic Local SEO. Implement these proven tactics to enhance your visibility and drive local traffic: 𝟏. 𝐂𝐥𝐚𝐢𝐦 𝐚𝐧𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 Ensure your profile is fully detailed with accurate hours, services, high-quality images, and prompt responses to reviews. 𝟐. 𝐓𝐚𝐫𝐠𝐞𝐭 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧-𝐒𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬 Incorporate phrases like “[Service] in [City Name]” or “Top-rated [Industry] near me” into your website and content. 𝟑. 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐞𝐯𝐢𝐞𝐰𝐬 Encourage satisfied clients to leave feedback and respond professionally to all reviews. Positive ratings build credibility and improve rankings. 𝟒. 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐋𝐢𝐬𝐭𝐢𝐧𝐠𝐬 Verify your NAP (Name, Address, Phone Number) matches exactly across directories like Yelp, Yellow Pages, and industry-specific platforms. 𝟓. 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐰𝐢𝐭𝐡 𝐋𝐨𝐜𝐚𝐥 𝐒𝐄𝐎 𝐄𝐱𝐩𝐞𝐫𝐭𝐬 Refine your strategy with data-driven insights. Contact us today to schedule a complimentary Local SEO audit and identify growth opportunities. 📩 Reach Out Now DM or email to learn how we can help your business dominate local search.

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SEO 101 for Small Business - A Practical Guide to Getting Found Online If you're a small business owner wondering how to show up on Google w/o spending a fortune, this guide is for you. We break down: - What SEO really means (without the jargon) - How to optimize your site even if you're not a techie - Simple, high-impact tips you can start using today There’s also a quick video walkthrough so you can follow along visually. Read the guide here: https://lnkd.in/gStCDvvc If you know someone who could use a clearer path through the SEO maze, feel free to share. #SmallBusiness #SEO #DigitalMarketing #MarketingTips #ContentStrategy

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If you think GEO makes SEO obsolete, think again. As our SVP of marketing operations, John Fairley, told PYMNTS: “GEO doesn’t replace SEO — rather, it builds on it.” Search rankings don’t directly dictate AI citations, but SEO best practices heavily influence whether your content is pulled, read and referenced by GenAI tools. The playbook may have evolved, but the fundamentals still matter. Get the full insights at the link in our comments.

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WordPress just released its latest update, and for a lot of organizations, it’s been a bit of a wake-up call. Over the past few weeks, we’ve seen websites run into issues after updating. Images not displaying properly, forms not loading, third-party plugins breaking, or custom functionality acting up. It’s easy to blame the update itself, but in most cases, that’s not really the root of the problem. The reality is that websites need ongoing care. A modern WordPress site isn’t something you build once and forget about. It’s made up of core code, plugins, themes, integrations, and hosting infrastructure, all of which are constantly evolving. When those pieces aren’t maintained regularly, small issues quietly pile up until a major update exposes them all at once. Think of it like a vehicle. Regular maintenance keeps things running smoothly and avoids surprises. Sometimes that maintenance extends the life of what you have. Other times, it becomes clear that it’s more cost-effective to trade it in and invest in something newer that’s built for today’s demands. Major WordPress updates actually bring a lot of positives, including better security, performance, and data handling. Websites that are maintained consistently tend to move through these updates with far fewer headaches, even though third-party tools can still occasionally lag behind. When maintenance has been delayed, though, everything hits at once and suddenly the update feels disruptive. The good news is that moments like this are also opportunities. It’s a chance to modernize older code, clean up plugins and integrations, improve performance and accessibility, and make sure your site aligns with current best practices. Done properly, organizations often come out the other side with a website that’s faster, more stable, and easier to manage. We see it all the time. Teams that invest in routine website care enjoy more predictable costs, fewer emergencies, better user experiences, and a longer lifespan for their digital platform. This WordPress update didn’t create new problems. It highlighted where websites were ready for attention and improvement. At WJ Agency, we help organizations treat their websites as strategic business assets, not just technical projects. If your site was impacted by the update or you’re questioning whether it’s time for a refresh, this is a great moment to take a step back and make sure your digital presence is set up to support where your business is going next. Reach out to discuss next steps with my team.

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Is your website actually helping buyers decide or just looking the part? Many industrial B2B websites miss an opportunity. They look professional, but they don’t always give buyers what they truly need to move forward. Industrial buyers aren’t just looking for polished design. They want practical information, easy ways to evaluate vendors, and confidence that your company understands their world. Here are seven often-overlooked elements that can make an industrial website far more impactful: → Job-Specific Gateways → Interactive Tools → Transparency on the Details → Evidence That Goes Beyond Testimonials → Authentic Visuals → Offline-Friendly Resources → Multiple Conversion Options A strong industrial website isn’t just about aesthetics. It’s about clarity, trust, and giving buyers the tools they need to take the next step with confidence. --- Follow Michael Cleary 🏳️‍🌈 for more tips like this. ♻️ Share with anyone mistaking polish for performance.

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