Nadia Davis, MBA

Atlanta Metropolitan Area
4K followers 500+ connections

Join to view profile

About

I help companies build market-defining authority that forces competitors to react…

Articles by Nadia

See all articles

Activity

Experience & Education

  • CaliberMind

View Nadia’s full experience

See their title, tenure and more.

or

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

Licenses & Certifications

Join now to see all certifications

Volunteer Experience

Publications

Projects

  • B2BMX Podcast Guest

    Specifically, Davis highlighted the importance of operations in ABM success, noting that many organizations underestimate this aspect. She also emphasized the need for alignment across the go-to-market (GTM) team, effective training of BDRs, and the critical role of data attribution. Davis also cautioned against over-reliance on AI for sentiment analysis, stressing the need for a robust technical foundation for ABM.

    Tune in town to uncover:

    - Challenges in implementing ABM…

    Specifically, Davis highlighted the importance of operations in ABM success, noting that many organizations underestimate this aspect. She also emphasized the need for alignment across the go-to-market (GTM) team, effective training of BDRs, and the critical role of data attribution. Davis also cautioned against over-reliance on AI for sentiment analysis, stressing the need for a robust technical foundation for ABM.

    Tune in town to uncover:

    - Challenges in implementing ABM strategies;
    - Gaps between marketing and sales in ABM initiatives;
    - The importance of a business-centric ABM strategy;
    How to communicate the value of ABM to stakeholders;
    - Methods for reporting and tracking ABM;
    - Tips for training sales team for ABM; and
    - The future of ABM and the role of AI.

    Full episode: https://b2bmarketing.exchange/podcast/building-a-strong-operational-base-for-effective-account-based-marketing/?utm_source=B2BMX&utm_medium=social&utm_campaign=B2BMXW25-Podcast-S11E1-103024

  • Guest Speaker at University of North Georgia Center for Entrepreneurship

    - Present

  • UNG BB&T Center for Ethical Business Leadership

    Assistance with academic research and development of ethical leadership study cases and teaching plans for business or academic use and integration of better business practices and ethical standards into local community

    Other creators
    • Rose Proctor
    • Dr. Mark Jordan
    See project

  • Guest Speaker at 2023B2BMX Digital Marketing Conference

    -

    ON-DEMAND RECORDING: https://www.triblio.com/event/three-approaches-to-get-sales-using-abm-and-intent-everyday-b2bmx23

    Presentation Abstract: Launching an ABM and intent strategy is a big undertaking. Often, even when set up correctly, the program still fails because of one thing — sales reps don’t embrace the program in their day to day. Without sales fully invested into an ABM and intent strategy, it is almost impossible to prove out the concept and attribute ROI.
    During this…

    ON-DEMAND RECORDING: https://www.triblio.com/event/three-approaches-to-get-sales-using-abm-and-intent-everyday-b2bmx23

    Presentation Abstract: Launching an ABM and intent strategy is a big undertaking. Often, even when set up correctly, the program still fails because of one thing — sales reps don’t embrace the program in their day to day. Without sales fully invested into an ABM and intent strategy, it is almost impossible to prove out the concept and attribute ROI.
    During this session, we will explore how to get sales onboard and excited for an ABM and intent strategy. Key topics:
    What’s the most important thing to get sales bought into intent?
    What is the value behind an intent-driven strategy?
    How can you best support the ABM and intent strategy for sales?

  • Keynote Speaker: 2024 B2BMX Demand Generation Conference

    -

    Talk track: Driving Revenue with ABM.

    https://b2bmarketing.exchange/east/speakers/

    Topic abstract:

    Many B2B organizations eagerly embrace ABM, but often face lackluster results and wasted resources. They find that the gap between marketing and sales is a significant barrier to ABM success. 

    This session will address the common challenges that arise from internal misalignment, offering insights on how to transform marketing and sales into a cohesive unit. Nadia…

    Talk track: Driving Revenue with ABM.

    https://b2bmarketing.exchange/east/speakers/

    Topic abstract:

    Many B2B organizations eagerly embrace ABM, but often face lackluster results and wasted resources. They find that the gap between marketing and sales is a significant barrier to ABM success. 

    This session will address the common challenges that arise from internal misalignment, offering insights on how to transform marketing and sales into a cohesive unit. Nadia Davis, Sr. Director of Revenue Marketing and MarOps at PayIt, will reveal three crucial tactics for ABM success, transforming any revenue or demand generation marketer into an ABM hero. 

    What You'll Learn:

    How to create a business-centric ABM strategy that garners executive buy-in.

    Proven methods for reporting, tracking, and attributing ABM efforts to showcase tangible ROI.

    Tactics for driving sales buy-in and training, turning your sales teams into ABM champions.

    Key Takeaways:

    Strategies for bridging the gap between marketing and sales, ensuring unified execution.

    Techniques for training sales teams to effectively leverage martech tools for actionable ABM insights.

    Best practices for interpreting account scoring, leveraging account insights research, and engaging with the right decision-makers.

    Proven methods for fostering ongoing communication and collaboration between teams to ensure smooth hand-off.

    Tips for building dashboards that empower everyone, from BDRs to sales leaders, with real-time, actionable insights.
     

    This session will help transform any ABM approach into a revenue-generating powerhouse that delivers measurable results and drives sustainable growth for your business.

    Attendees will gain practical strategies for democratizing ABM insights through MarTech tools, fostering collaboration, and ensuring both teams are aligned and working towards the same goals. 

Honors & Awards

  • LexisNexis Risk Solutions Health Care Value Award | One Business- One Mission

    LexisNexis Risk Solutions

    Recognized by LNRS Pharmacy Sales leadership for tangible and equitable matketing contributions throughout the COVID19 pandemic ensuring the team "has not missed a beat" contributing to sales performance ABOVE quota.

  • Informa Annual Awards - 2019

    informa

    Was nominated for the Informa awards short list as a part of the team that successfully brought new product to market (Asset Intelligence Decision Tools Suite)

  • AMA Alpha Mu Alpha Marketing Excellence Honor Society

    American Marketing Association, WTAMU Chapter

    Alpha Mu Alpha, is the national marketing honorary for qualified undergraduate, graduate and doctoral marketing students, and marketing faculty to acknowledge outstanding scholastic achievement on a highly competitive basis. The eligibility requirements illustrate this objective.

Languages

  • English

    Native or bilingual proficiency

  • Italian

    Professional working proficiency

  • Russian

    Native or bilingual proficiency

  • Spanish

    Elementary proficiency

Recommendations received

2 people have recommended Nadia

Join now to view

View Nadia’s full profile

  • See who you know in common
  • Get introduced
  • Contact Nadia directly
Join to view full profile

Other similar profiles

Explore more posts

Explore top content on LinkedIn

Find curated posts and insights for relevant topics all in one place.

View top content

Add new skills with these courses

See all courses