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Max Kringen reposted thisMax Kringen reposted thisGrowing community impact. 🪴 For 65 years, the FM Area Foundation has helped individuals, families and businesses turn generosity into lasting impact across our region. As the community foundation serving Cass and Clay Counties, we’re proud to be a trusted partner in philanthropy, connecting people who care with the causes that strengthen our community. Today, we steward more than 500 charitable funds, each created to support the people, places and possibilities that make Fargo-Moorhead stronger. When you think philanthropy, think community foundation. 🤝 #CommunityFoundation #FargoMoorhead #Philanthropy #CommunityImpact
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Max Kringen reposted this11 years ago, when I was starting Yarn, Max was starting TellWell. And instead of seeing each other as competition in the market, we started to grab beers together and talk shop. Because of that outlook of "all boats rise with the tide" mentality all those years ago, trust was already in place to say yes to the idea of starting a conference together that impacted the nonprofit sector. And if it wasn't for the team max has knitted together this wouldn't look or feel nearly as polished as it does. Annie Wood, thank you for putting your heart and soul into this event for us!Max Kringen reposted thisThere's something special about a partnership that's built on a belief in what's possible. When we started dreaming about the WellTold Conference, DonorDock immediately said, "Let's do this together!" So together, we curated speakers, crafted a day of learning, and created a space for the nonprofit community. We're dang grateful for this bunch of folks who walk alongside nonprofits to help them steward relationships with donors and supporters. And we're pretty big fans of Otto, too 🐙 We can't wait to keep dreaming about what's possible in 2027 and beyond as partners in WellTold: A Nonprofit Storytelling Conference!
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Max Kringen shared thisEvery relationship begins with one quiet question: Can I trust you? That's the essence of the "Educate" stage in your storytelling funnel — when curiosity starts turning into confidence. Here's the truth: trust doesn't come from being impressive. It comes from being consistent. From showing up with something valuable, honest, and human. People don't want to decode your expertise. They want to feel your purpose. When you explain why you do things the way you do, when you share what you've learned from the people you serve, you're not just informing — you're inviting. Inside the video: ✨ How to build trust through clarity and warmth ✨ Why simple, human language outperforms polished jargon ✨ How vulnerability strengthens connection, not weakens it At Tellwell, we call this the summer energy of storytelling — warm, generous, steady. Because when people understand your heart, not just your work, they don't just trust you. They stay. #nonprofitstorytelling #brandingfornonprofits #nonprofitmarketing #nonprofitcommunications #storytellingforchange #brandstrategy #missiondrivenmarketing #nonprofitleaders #wearetellwell #tellwellstoryco
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Max Kringen reposted thisMax Kringen reposted thisDeveloping icon sets is an art - coming up with abstract visuals for concrete tasks, modifying existing icon shapes to match the brand, adjusting colors, and adding strokes. Here I show how I've reversed colors to function on both light and dark backgrounds. Bush Foundation Has a utilized this set of icons for their Fellowship program. We at Tellwell Story Co. love working with you all! #icondesign #graphicdesign #tellwellstoryco #icons
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Max Kringen reposted thisMax Kringen reposted thisWow. What a gift this book is to anyone who has ever doubled-down on their community. To every person who has put their hand up to do the hard and messy work of ecosystem building. To each human who acts as the connective tissue between people, organizations, and possibilities. I'm so grateful that my path and Anika Horn's were intertwined by our shared love of communities and building connection. Though it's been years since I was in the day-to-day work with entrepreneurs, the lessons have stayed with me. And my connection to Anika has continued to deepen as we find fun ways to keep cross pollinating our communities and projects. Anika weaves together the stories of people and communities together so beautifully in "It Takes a Valley." And I'm honored to be one of those stories. 💚 Buy this book. Read this book. Re-read this book. It's filled with insights you can put into practice. https://lnkd.in/gQ3nqHFP
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Max Kringen reposted thisSo far, one of my favorite events, favorite themes, and (still) my favorite people to work with, including attendees of course! 🚀 💫Max Kringen reposted thisWhen I told our Tellwell Story Co. Design Team that I wanted a fun, kinda whimsical, Lisa Frank-inspired vibe for WellTold this year, their eyes lit up and they got to work on bringing an outta this world look to life. As they concepted different elements and iterated to land on a final outerspace design, it was so cool to watch them work. There's no way WellTold would look as fabulous as it did without the work of Sandie Kuehn, Jennifer Klath & Megan M.. They brought the event brand to life through incredible merch. Seriously - how fun is the "Best Seat in the House!?" And that binder is straight up Lisa Frank vibes. (Thanks Brandfolk for sourcing great merch and to Event Badger for the name badges!) Plus, the stage scenery was truly stellar 🤩 It give a sense of place to WellTold that shines through the photos and videos. (Shout out to Sign Badgers who printed the scenery!) Throughout it all, there was a fun little "cast of characters," aliens and astronauts, who appeared in different designs. 👾 I am over-the-moon grateful for the talented crew I get to tap into as we give the gift of WellTold to our community 💚
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Max Kringen shared thisStats inform. Stories transport. The difference shows up in whether donors nod or actually give. Spent some time with Dana Snyder on Missions to Movements breaking down how nonprofits can build a storytelling rhythm that drives real generosity year-round. Worth a listen. https://lnkd.in/gRBTgmfSHow To Choose Stories Based on Strategy - Creating Belonging & Champions of Your Mission with Max Kringen - positiveequation.comHow To Choose Stories Based on Strategy - Creating Belonging & Champions of Your Mission with Max Kringen - positiveequation.com
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Max Kringen reposted thisMax Kringen reposted thisYou can have a beautiful venue, great food, and an amazing auction lineup… and still end up with a room that feels flat. That's because fundraising events aren’t just won on event night. They’re won in the weeks and months leading up to it. Who you invite. What your messaging makes people feel. How you build anticipation before guests ever arrive. That’s exactly what we’re diving into in our upcoming webinar: 𝙁𝙧𝙤𝙢 𝙄𝙣𝙫𝙞𝙩𝙖𝙩𝙞𝙤𝙣 𝙩𝙤 𝘽𝙞𝙙: 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 𝙏𝙝𝙖𝙩 𝙁𝙞𝙡𝙡 𝙩𝙝𝙚 𝙍𝙤𝙤𝙢 Joining us for the conversation: ✨ Rob Burke, DonorDock ✨ Kristi Saucerman, C3 Consulting Agency ✨ Max Kringen, Tellwell Story Co. ✨ Julie Weaver, Auction Packages If you’ve ever wondered why some events generate real energy, engagement, and generosity while others struggle to gain traction, this webinar is worth attending! Register here: https://hubs.la/Q04h2yxq0
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Max Kringen reposted thisMax Kringen reposted thisWhen I told our Tellwell Story Co. Design Team that I wanted a fun, kinda whimsical, Lisa Frank-inspired vibe for WellTold this year, their eyes lit up and they got to work on bringing an outta this world look to life. As they concepted different elements and iterated to land on a final outerspace design, it was so cool to watch them work. There's no way WellTold would look as fabulous as it did without the work of Sandie Kuehn, Jennifer Klath & Megan M.. They brought the event brand to life through incredible merch. Seriously - how fun is the "Best Seat in the House!?" And that binder is straight up Lisa Frank vibes. (Thanks Brandfolk for sourcing great merch and to Event Badger for the name badges!) Plus, the stage scenery was truly stellar 🤩 It give a sense of place to WellTold that shines through the photos and videos. (Shout out to Sign Badgers who printed the scenery!) Throughout it all, there was a fun little "cast of characters," aliens and astronauts, who appeared in different designs. 👾 I am over-the-moon grateful for the talented crew I get to tap into as we give the gift of WellTold to our community 💚
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Max Kringen liked thisMax Kringen liked thisGrowing community impact. 🪴 For 65 years, the FM Area Foundation has helped individuals, families and businesses turn generosity into lasting impact across our region. As the community foundation serving Cass and Clay Counties, we’re proud to be a trusted partner in philanthropy, connecting people who care with the causes that strengthen our community. Today, we steward more than 500 charitable funds, each created to support the people, places and possibilities that make Fargo-Moorhead stronger. When you think philanthropy, think community foundation. 🤝 #CommunityFoundation #FargoMoorhead #Philanthropy #CommunityImpact
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Max Kringen liked thisMax Kringen liked thisFor my fellow late-diagnosed ADHD friends. Learning about our quirks can help us understand how to make things work for us, not against us. 💪 🧠 ⭐️5 Ways ADHD Women Mask at Work (And What's Actually Underneath)5 Ways ADHD Women Mask at Work (And What's Actually Underneath)
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Max Kringen reacted on this11 years ago, when I was starting Yarn, Max was starting TellWell. And instead of seeing each other as competition in the market, we started to grab beers together and talk shop. Because of that outlook of "all boats rise with the tide" mentality all those years ago, trust was already in place to say yes to the idea of starting a conference together that impacted the nonprofit sector. And if it wasn't for the team max has knitted together this wouldn't look or feel nearly as polished as it does. Annie Wood, thank you for putting your heart and soul into this event for us!Max Kringen reacted on thisThere's something special about a partnership that's built on a belief in what's possible. When we started dreaming about the WellTold Conference, DonorDock immediately said, "Let's do this together!" So together, we curated speakers, crafted a day of learning, and created a space for the nonprofit community. We're dang grateful for this bunch of folks who walk alongside nonprofits to help them steward relationships with donors and supporters. And we're pretty big fans of Otto, too 🐙 We can't wait to keep dreaming about what's possible in 2027 and beyond as partners in WellTold: A Nonprofit Storytelling Conference!
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Max Kringen liked thisMax Kringen liked thisOur volunteers might love Global Finals as much as our teams. 💜🧡 From early mornings and long days to cheering on teams and helping events run smoothly, they make this experience possible for thousands of students and families every year. If you’re at #GlobalFinals2026 this week, take a moment to thank a volunteer! 🌍✨ #destinationimagination #challengeexperience #volunteers #dialumni #tiedtodi
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Max Kringen reacted on thisMax Kringen reacted on thisRandom question: What is the craziest thing you ever said at a job interview? I recently brought up the story about my interview with Choice Bank right when I graduated from college in 2009. The bank President said, "I have to run a background check. Is there anything I should know about"? My response: "Other than that murder, I don't think so"... 😆 He hired me anyway. To Leroy Adams, thanks for giving me a chance. Choice was the ultimate launch to my career. I loved it there so much. 🫶🏼 Drop your weirdness below. ⬇️
Experience & Education
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Tellwell Story Co.
View Max’s full experience
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Licenses & Certifications
Volunteer Experience
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Affiliate Director, Evangelist, Appraiser, Mentor
Destination Imagination
- Present 31 years 11 months
Education
The Destination Imagination program encourages teams of learners to have fun, take risks, focus, and frame challenges while incorporating STEM (science, technology, engineering, and mathematics), the arts, and service learning. Our participants learn patience, flexibility, persistence, ethics, respect for others and their ideas, and the collaborative problem solving process. Teams may showcase their solutions at a tournament.
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Board of Trustees
Destination Imagination
- 5 years 5 months
Education
A member of a 12 person board overseeing the Destination Imagination organization to develop opportunities that inspire the global community of learners to utilize diverse approaches in applying 21st Century Skills and creativity.
The Destination Imagination program encourages teams of learners to have fun, take risks, focus, and frame challenges while incorporating STEM (science, technology, engineering, and mathematics), the arts, and service learning. DI participants learn patience…A member of a 12 person board overseeing the Destination Imagination organization to develop opportunities that inspire the global community of learners to utilize diverse approaches in applying 21st Century Skills and creativity.
The Destination Imagination program encourages teams of learners to have fun, take risks, focus, and frame challenges while incorporating STEM (science, technology, engineering, and mathematics), the arts, and service learning. DI participants learn patience, flexibility, persistence, ethics, respect for others and their ideas, and the collaborative problem solving process. -
National Alumni Board
Concordia College
- 3 years 1 month
Education
The Alumni Board serves Concordia by strengthening relationships between the college and alumni. Members provide valuable ideas and hands-on assistance to increase general awareness of Concordia among alumni, recruit new students and faculty, solicit giving, and recognize outstanding alumni contributions and services. The NAB chooses recipients of Alumni Achievement, Sent Forth and Called to Serve Awards.
Projects
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CRM and Marketing Automation Implementation
Transitioning from a system with little engagement, the team at Myriad worked with Hatchbuck to create a custom experience that was intuitive and helpful for the business development team at the same time empowering marketing automation tools. Creating rational standards for each phase of the sales process combined with centralizing all information related to clients made our process more efficient and more accurately forecasted revenue.
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Website Launch - MyriadMobile.com
Recognizing the need for a refreshed site to drive inbound leads, showcase design skills, and do a better job of explaining services offered by Myriad, the marketing team worked closely with leadership to tell the story of Myriad in an authentic voice. Since relaunching, site visits have been steadily climbing month over month.
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Myriad Inbound Sales Strategy
Goal was to turn passive visitors into leads - then turn leads into clients. Developing a series of eBooks, informative blogs, and ongoing email strategy, our team in coordination with Myriad's business development team was able to secure $230k in the first three quarters of 2015 from inbound tactics alone.
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Sanford Human Resources Social Integration Strategy
- Present
Arming our Human Resources recruiting team with content strategies, tools to maximize efficiency and ROI tracking, our team is currently helping the HR Social Superuser Team develop the skills necessary for 21st century recruiting.
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(embrace) Cancer Survivorship Program Website
To better connect and empower cancer survivors with the content and resources they need, a complete redesign of the (embrace) Cancer Survivorship Program was initiated. In order to better connect with the survivors, a blogging strategy was developed and implemented. With quality content a top priority, articles from published newsletters create the backlogged content for the site.
As a social media strategist, using social integration in the development of this site as a potential jumping…To better connect and empower cancer survivors with the content and resources they need, a complete redesign of the (embrace) Cancer Survivorship Program was initiated. In order to better connect with the survivors, a blogging strategy was developed and implemented. With quality content a top priority, articles from published newsletters create the backlogged content for the site.
As a social media strategist, using social integration in the development of this site as a potential jumping off point for the rest of the enterprise was at the forefront of all aspects. POther creators -
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Sanford Health Digital Engagement Channel Strategy
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One encompassing document housing our social media strategies, best practices, rational standards and brand standards for social media channels used throughout the enterprise.
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Sanford Health Mobile App
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The goal was to create a custom Sanford Health mobile app to access the real information that is needed by our patients. While it may have been easier to purchase an app and brand it, that wasn't good enough for our patients. Designing from scratch, we utilized custom development coupled with comprehensive user experience testing to produce a robust mobile app where our patients and referring physicians can find doctors, locations, check wait times and have access to patient's health…
The goal was to create a custom Sanford Health mobile app to access the real information that is needed by our patients. While it may have been easier to purchase an app and brand it, that wasn't good enough for our patients. Designing from scratch, we utilized custom development coupled with comprehensive user experience testing to produce a robust mobile app where our patients and referring physicians can find doctors, locations, check wait times and have access to patient's health information.
While our footprint covers over 200k square miles, we wanted to make sure that our app was customized to the local market utilizing geo-location to produce background images of the closest regional medical center.Other creators -
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Sanford Health Pinterest Strategy Development
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Bring Sanford Health brand to life through an authentic, genuine, consistence and engaging voice by sharing quality
content around the Sanford Health brand, while listening and engaging in real time with Sanford’s Pinterest followers.Other creators -
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Sanford Health Social Persona
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The goal of developing a social persona for Sanford is to unify the brand’s tone in social media. Even though they are not visible to the public and are for internal use only, our social persona allows multiple contributors to develop meaningful content and participate in the social conversation with a consistent voice and without deviating from the brand.
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