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Jonathan Singer reposted thisJonathan Singer reposted thisIn luxury hospitality, you can't win on price. You win by becoming the only option for a very specific type of person. Nobody hesitates between Cheval Blanc and Lanserhof. One guest travels for beauty, taste and pleasure. The other travels to optimise their biology. Both are paying the same nightly rate. That's not a coincidence, that's positioning. Here are 10 brands that understand this perfectly: Capella Hotels and Resorts: The Hospitality Obsessive. Luxury is not the room. It's how deeply they understand you. This guest has stayed everywhere. They only remember the hotels that knew them before they introduced themselves. Mandarin Oriental: The Seasoned Traveller. Stopped exploring. Started returning. They stopped comparing hotels a long time ago. When they need to be somewhere important, Mandarin is simply where they stay. The Peninsula Hotels: The Diplomat. Luxury without performance. Moves through global capitals effortlessly. The lobby is a meeting room. The suite is where they decompress between the things that actually matter. Jumeirah: The Luxury Explorer. Chooses experiences over consistency. They don't want the same hotel in a different city. They want a new experience every time. The variety across the portfolio is the whole point for this guest. One&Only Resorts: The Once In A Lifetime Guest. Calls every trip unrepeatable. Books the next one for next year. They genuinely believe every trip is a one-off. It never is. Different destination, same person, every single year. Lanserhof Group: The Biohacker. Hospitality for the longevity-obsessed. Where Bryan Johnson followers go on vacation. The minibar has been replaced by a metabolic panel. Cheval Blanc: The Sophisticated Bon Vivant. Travels through beauty, taste and pleasure. The aesthetics matter as much as the address. LVMH built it that way on purpose. Every detail of every property is treated like a couture object. The guest expects nothing less. Raffles Hotels & Resorts: The Heritage Seeker. Travels through history, elegance and story. They didn't book a hotel. They booked a building that was there before their grandparents were born. Bvlgari Hotels & Resorts: The Glamour Elite. Luxury designed around allure and influence. The hotel is an extension of how they dress, who they know, and how they want to be seen arriving. Auberge Collection: The Slow Luxury Traveller. Travels to feel grounded again. They leave their phone in the room. They buy wine from the vineyard next door. The agenda is the absence of one. The nightly rate can be very similar and yet the guest has nothing in common. That's the whole game. Which archetype are you as a traveller? And which one is missing from this list?
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Jonathan Singer shared thisAI-FREE, PURELY OG, TALENT-RICH TRADITIONAL ADVERTISING WITH UNIQUE EXPERIENTIAL CONCEPT AND A WEALTH OF CULTURAL CURRENCY. 🙌🏽Jonathan Singer shared thisFive global icons. A supermarket in South Florida. One Epic Watch Party ahead of the FIFA World Cup. ⚽🔥 The latest chapter of “No Lay’s, No Game,” is finally here and we brought together Alexia Putellas, Leo Messi, Sir David Beckham, Steve Carell, and Thierry Henry to create our most ambitious fan experience yet. For the record, this was not done with AI, body doubles or even multiple production days... and these shoppers had no idea what was about to happen. It was a true stunt filmed with all 5 talent together, interacting with each other and creating some truly unforgettable experiences for a very lucky group of fans. #NoLaysNoGame #FIFAWorldCup2026 Amanda Rider Alexis Porter Jonnie Cahill Jane Wakely Luca Pogliaghi Andrew Phinney Kareem Rassas Colin O'Toole Tara Bonanno Rebecca Guzman Evgeniya Bogdanova Lada Savelyeva Elise Masella Nora Quartaro Paul A. Bromley Thomas Piccolo Carl Gerhards Sergio Barragan Maxi Itzkoff Gerry Graf Han West SlapGlobal 👏👏👏🏆🏆🏆⚽️⚽️⚽️
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Jonathan Singer shared thisAPPROVED ✅Jonathan Singer shared thisMost C-suite tables are about to redesign the CMO role. The question is whether CMOs lead that redesign or get repositioned by it. For thirty years, CMOs have been promoted further away from the only job that ever mattered. Campaign coordination. Platform management. Agency-of-agencies juggling. Dashboards on dashboards. The operational surface area of the role grew until the strategic core got squeezed out. That is now reversing. As coordination, execution, and analytics collapse into the AI layer, the CMO role can be returned to the question it was built around in the first place: what is the strongest possible message we can put in front of our customers? But returning to that core is not automatic. It requires the CMO to actively redesign the function, before the CFO, the COO, or the board redesigns it for them. I have spent a decade on both sides of this redesign question, working at or with the tech companies such as Meta, Google, Microsoft, etc. What I have seen consistently, from both seats, is this: the dominant industry advice over the last decade pushed marketing toward lower ROI and brand deterioration. AI does not fix that. AI amplifies it. A thousand AI-generated creatives at diminishing cost. Direct outreach on autopilot. Personalisation at infinite scale. The numbers are already clear: declining long-term ROI and weaker brand metrics. We are also in the early stages of a Trust Recession. People are more sceptical of what they see and hear, and AI video is multiplying the noise. A brand pushing out a thousand different messages is not breaking through. It is the noise. One clear idea, with unique execution, is still the only way through. Classic argument. The data still backs it up. That does not let CMOs off the redesign hook. The current set-up is wasteful. 2024 marked a low point in working media as a percentage of total spend. More money than ever went to setup, advice, coordination, and execution. Less than ever actually bought the reach and frequency that move sales and brand metrics. The 2026 to 2027 redesign is not about more AI creatives. It is about one canonical idea, brand-consistent executions, the right humans and agencies to deliver it, and AI handling the coordination and execution layer underneath. That is the redesign that protects the role. And it returns the CMO to the work only the CMO can do. I have written a 20-page report on what AI-amplified marketing looks like at the operating model level, including the 20 most common ways the redesign fails and the 5 things the marketers who get it right are doing differently. Comment MARKETING below and I will send it across. Curious how the CMOs and senior marketing operators in this Group are seeing it from the inside: are you being given the space to lead this redesign, or is the redesign happening to your function without your hand on the wheel? Follow me for weekly insights on AI, leadership, and the Turbulent Decade. #Marketing #AI #CMO
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Jonathan Singer reposted thisJonathan Singer reposted this🏨Reframing Luxury Hospitality Segmentation Through a Market Perception Lens🏩 That visual categorization of luxury hotel brands into three tiers, Ultra Luxury Houses, Global Luxury Leaders, together with Luxury Hotel Brands, provides an interesting yet inherently subjective perspective on positioning across the sector. While not grounded in an industry standardized framework, it reflects prevailing perceptions shaped by pricing power, guest experience, portfolio scale, plus brand narrative. Within Tier I, names such as Airelles, Aman, Capella, Cheval Blanc, Dorchester Collection, Oetker Collection, Rosewood, Royal Mansour, Singita, Soneva are grouped under an ultra luxury label. This classification broadly aligns with their emphasis on privacy, highly individualized service, distinct design language, as well as strong sense of place. However, a minor correction is worth noting, brands such as Rosewood often operate with scale characteristics closer to global luxury peers, whereas Bulgari Hotels and Resorts, placed in Tier III, frequently competes within the ultra luxury pricing and asset quality spectrum. Tier II brings together Belmond, COMO, Four Seasons, Mandarin Oriental, Maybourne, One and Only, Raffles, Rocco Forte, Six Senses, The Peninsula. This group reflects operators balancing brand reach with experiential depth. Still, nuance is required, One and Only together with Six Senses often align more closely with ultra luxury experiential positioning rather than scaled global luxury, highlighting the fluid boundaries between tiers. Tier III includes Auberge Resorts Collection, Bulgari Hotels and Resorts, Montage, Park Hyatt, The Ritz Carlton, Shangri La, St Regis, Taj Hotels, Oberoi Hotels and Resorts, Waldorf Astoria. While these brands benefit from strong distribution, heritage, plus operational consistency, several within this group, notably Auberge, Oberoi, also Bulgari, command positioning that exceeds a conventional entry point into luxury. From a strategic standpoint, the graphic underscores a key industry reality, segmentation within luxury hospitality is increasingly perception driven rather than structurally defined. Factors such as ownership model, geographic footprint, service philosophy, together with guest expectations introduce variability that resists rigid classification. Ultimately, such tiering should be interpreted as a directional snapshot of market sentiment rather than a definitive hierarchy, useful for discussion, yet requiring careful contextualization when applied to brand strategy or investment analysis.
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Jonathan Singer reposted thisJonathan Singer reposted thisGlobal Brand Influence Across Nations: Perception, Positioning and Reality Looking at a visual overview highlighting „the most famous brand from every country” offering a lens into how corporate identity, economic specialization, plus global perception intersect at national level. While not based on a standardized or empirical ranking, the selection broadly reflects commonly associated flagship brands rather than definitively measured global leaders. The United States is represented by Apple, reinforcing its role in shaping consumer technology ecosystems as well as digital lifestyles. The United Kingdom’s Rolls-Royce symbolizes engineering prestige, although companies such as Shell or Unilever arguably possess broader global visibility. France’s Louis Vuitton illustrates the continued strength of luxury branding, whereas Italy’s Ferrari plus Germany’s Mercedes-Benz emphasize Europe’s leadership in high-performance automotive manufacturing. Across Asia, Japan’s Toyota together with South Korea’s Samsung demonstrate industrial scale as well as technological excellence. China’s TikTok or Douyin reflects digital platform influence, though alternatives such as Huawei or Alibaba remain equally significant depending on the metric applied. India’s Tata highlights diversified industrial capability combined with longstanding institutional credibility. Energy-driven economies are represented through Gazprom in Russia, Aramco in Saudi Arabia, alongside Petronas in Malaysia. These organizations dominate financially, yet their consumer-facing recognition varies significantly across regions. In parallel, companies such as IKEA from Sweden, LEGO from Denmark, also Nestlé from Switzerland underline how design, consumer goods, plus operational scale translate into sustained global awareness. Several entries reflect strong regional rather than global prominence. Dangote in Nigeria, Safaricom in Kenya, together with MTN in South Africa exemplify leadership within emerging markets, although their recognition outside these regions remains limited. Similar considerations apply to Viettel in Vietnam or Azam in Tanzania. Aviation brands including Emirates, Qatar Airways, Singapore Airlines, Qantas, alongside Ethiopian Airlines demonstrate how connectivity, service quality, plus geographic positioning contribute to international visibility. Consumer-centric brands such as Zara, Red Bull, Shell, plus Waze further highlight the importance of distribution, branding strategy, together with user-focused innovation. This overview ultimately illustrates perception as much as reality. Brand prominence emerges not solely from scale, but from relevance, adaptability, as well as resonance across markets. At the same time, it underscores the importance of distinguishing between global recognition, regional dominance, plus sector-specific leadership when interpreting such comparisons. Graphic: dc_economics
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Jonathan Singer shared thisJonathan Singer shared thisWhat One Month of Intense Red-Light Therapy Did to My MindWhat One Month of Intense Red-Light Therapy Did to My Mind
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Jonathan Singer shared this"Who's Coming With Me?" - Jerry Maguire & @getredwellWhat One Month of Intense Red-Light Therapy Did to My MindWhat One Month of Intense Red-Light Therapy Did to My Mind
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Jonathan Singer shared thisWelcome to the party! There’s a handful of us agency folks that have been preaching & producing exactly this since 2004. Very cool how the pendulum swings and the brand experience dominates. They may forget what we say, but they will never forget how we made them feel.Jonathan Singer shared thisWe’ve spotted some interesting things happening in experiential retail lately, and it’s not about bigger builds or louder visuals. It’s about movement. Across fashion, beauty and lifestyle, brands are moving away from static installations and towards environments that demand participation. Not just creating content to be photographed and forgotten - these spaces ask people to play, sweat, compete….and linger. Brands like Burberry, Tiffany & Co., Estée Lauder, Golden Goose, JACQUEMUS and Jo Malone London have all jumped on the same bandwagon of creating immersive experiences that unlock activity. And less surprisingly - lululemon even opened their own Tennis Club. They’ve all sensed that when people move, something deeper happens. Participation creates a memory. You don’t just remember what you saw, you remember how it felt to be there. Who you were with. How long you stayed. Why you’d go back. Pop ups used to be about exposure. Now they’re about behaviour. Hosting, entertaining and creating reasons to return. Turning a campaign into a place, and a place into a habit. Not every game builds a community though. Not every court earns repeat visits. Novelty wears off fast if the activity isn’t culturally credible, socially rewarding, or aligned with what the brand actually stands for. In basic terms - these brands have to treat play as strategy - not just spectacle. Creating experiences that people want to build into their lives, not just their camera rolls. Let’s just watch what others do in World Cup year too. It seems that the future of experiential retail isn’t louder - but more physical. More human. And far harder to fake. #brand #branding #brandactivation #experiential
Jonathan Singer commented on a post
4d
Nothing short of perfection! I’m so happy the live brand experience is back (it actually never left 🤫)
Jonathan Singer commented on a post
2w
I like the classifications and what they personify, HOWEVER, your finalists in a few categories destroy your credibility, sorry. Cheval Blanc is a great example below and I hope someone paid you a lot of F&B credits to list Soho House... maybe in 2014 there was status lol. ALSO, we are all navigating the greatest wellness revolution in our history and Luxe Hospitality is deeply affected so maybe you need one more category... just sayin.
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Jonathan Singer reacted on thisJonathan Singer reacted on thisTonight is the Effie Worldwide US Gala. My favorite night in Marketing! The night we dress up, see each other, and see which work... worked! It was one short year ago that after a four-year term as Board Chair I happily (and with a bit of melancholy, as evidenced here) handed the wheel to the much-more-capable Karina Wilsher, and took on my new role as Board Chair of Effie LIONS Foundation. I have tremendous gratitude for all that Effie has given me -- and given our industry as the global standard bearer for marketing effectiveness -- and for the work I now get to do to help secure a future marketing industry full of humans who are truly reflective of the big broad world to whom we market. Thank you.
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Jonathan Singer liked thisJonathan Singer liked thisIncredibly proud of the work the SEPHORA team put behind our latest partnership announcement for the Sephora Summer Club! During this summer-long activation, we will partner with two iconic luxury hotel destinations – The William Vale in Brooklyn and Isla Bella Beach Resort in the Florida Keys – providing an immersive Sephora experience. Here’s what you can expect: ▪️ A Sephora Beauty Library: an in-room, try-before-you-buy experience featuring a curated selection of Sephora fan-favorite premium tools and treatments ▪️ Curated SPF stations with complimentary sun-care products ▪️ A dedicated Sephora Kiosk stocked all season with fan-favorite essentials Plus, Beauty Insider members will also have the upcoming opportunity to use points to redeem hotel packages with these properties! These will be inclusive of a 2-night stay and a reservation at the Sephora Summer Club with a food & drink credit, plus an in-room goodie bag 👀. There’s so much more (which you can find here: https://lnkd.in/eDNNDDxf), but summer is off to an iconic start!
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Jonathan Singer reacted on thisA big thanks to Philip Meyer and the Rosewood Sand Hill team for pulling this off! Definitely more to come!Jonathan Singer reacted on thisWe believe the next wave of luxury growth is entering a transformative moment. AI empowers our people to deepen relationships, sharpen insight, anticipate needs with greater precision, and elevate experiences in ways that feel seamless and genuinely human. In luxury hospitality, innovation should be invisible — scaling intuition without ever losing intimacy. With the proximity to Silicon Valley and access to tech innovation, the Hospitality 2030 Hackathon was hosted this past weekend at Rosewood Sand Hill. We were proud to see our property and leadership team, including Radha Arora, President of Rosewood Hotel Group, and Philip Meyer, Regional Vice President and Managing Director of Rosewood Sand Hill, collaborate alongside more than 100 technology builders to reimagine hospitality through AI. Tech builders developed functional prototypes tailored to the hospitality environment, creating meaningful opportunities to accelerate our Group’s enterprise-wide AI strategy. Initiated by Kevin Yung, the collaboration reflects Rosewood Capital Ventures' commitment to supporting transformative technologies and visionary founders shaping the future of travel and hospitality. Thank you to Cerebral Valley, Greycroft, Anthropic, and ElevenLabs for convening an exceptional community of builders, designers, and creative thinkers to help shape the tools of tomorrow. #RosewoodHotelGroup #Hackathon #Innovation
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Jonathan Singer reacted on thisJonathan Singer reacted on thisShorty Awards shared this moment from the stage 🥹 Mark Cuban’s intro and my acceptance speech for Creator Advocate of The Year (could've been shorter, but I guess 2026 is the year of extra LOL). I’m still reflecting on a really special week. It's easy to go back to the grind and work toward the next thing, but trying to sit with this one. It's been a while since I've won anything. After starting What's Trending in 2011 and the momentum of that, we won a bunch of awards and then it was heads down in the work and just staying afloat. 15 years later, I've been through a lot, and it's really nice to see those experiences (good and not so ideal tbh) lead to something that feels especially purpose driven for me with Creators 4 Mental Health and the advocacy/policy work. Grateful for everyone's extremely supportive comments and love. I'll be keeping this as a reminder on the harder days. Thank you! 🙏❤️
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Jonathan Singer liked thisJonathan Singer liked thisIt’s a fact that the Luxury Goods Industry lost tens of millions of customers in the last few years. It keeps blaming itself. True. Mistakes were made. Yet, the top Luxury Goods brands such as Hermès, Cartier and Brunello Cucinelli, keep proving that exclusivity, innovation and, most importantly, RELATIONSHIP MASTERY, work. Because The Luxury Institute, LLC continually conducts empirical research, we see and live what is happening at the front lines across all segments. We found those 40+ million lost clients—across all ages and levels of wealth—spending at the top health clubs, spas, wellness centers, cosmetic clinics, and premium and luxury resorts. It’s the new identity flex. Gen Z’s are all in. Across all levels of wealth and across all generations, consumers changed their priorities and spending. That’s the root cause for the crisis in Luxury Goods. The Wellness and Healthy Longevity sector is scaling furiously across all segments. They need to learn fast from Luxury Goods that that’s precisely when RELATIONSHIP MASTERY breaks down. Or—is never built. • Protocols commoditize fast. Every cutting-edge intervention — cryotherapy, peptides, full-body MRIs, AI diagnostics — becomes standard within 18 months. Every person pursuing wellness — whether spending $40 on a supplement or $40,000 on a longevity retreat — is making a deeply personal investment in their future self. They need deep TRUST. That trust is earned only one way: through the 5 Pillars of Relationship Mastery—delivered simultaneously, at every interaction. • Trustworthiness: Never overpromise. Never sell what the client doesn’t need. Be the professional whose word is the product. • Expertise: Know the proven science. Know the client. Know the intersection. Competence without personalization is a commodity. • Empathy: Understand what this journey means emotionally — not just clinically. The client is a whole human being, not a biomarker set. • Kindness: Make every client feel genuinely valued — not processed. Kindness is the signal of a professional who sees you as a person, not a transaction. • Creativity: Every client’s longevity journey is unique. The professional who solves problems no one else discovered or thought about earns true loyalty. The Luxury Goods Industry needs to decommodify, innovate and rebuild trusted relationships. The Wellness and Longevity Industry needs to learn that its products and services too, will mostly commodify. Faster. Even at the Luxury level. Lasting Trusted Relationships are the major differentiator—especially in the Age of AI. Reach out. (www.luxuryinstitute.com)What Is Longevity Travel? What to Know About the Luxury Wellness Trend Focused on Living Longer - AOLWhat Is Longevity Travel? What to Know About the Luxury Wellness Trend Focused on Living Longer - AOL
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Jonathan Singer liked thisJonathan Singer liked thisCalifornia is not only one of the most exciting and dynamic beauty markets in the world, it’s also the home to our West Coast office in El Segundo. I was thrilled to be able to make my first visit to the state capital in Sacramento with our California and New York based public affairs team. We met with California legislators from across this amazing state, members of the administration and the CA Board of Cosmetology. As is the case every time I visit, I leave even more optimistic that we have a bright and sunny future here. The hardest part of visiting California is leaving.
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Jonathan Singer liked thisJonathan Singer liked thisJe devais porter mon chandail des Canadiens pour la Première d’Echo. A great show and a win for our Habs! A perfect evening!
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Jonathan Singer reacted on thisJonathan Singer reacted on thisMontreal reminded us what happens when a brand becomes part of culture, not just part of a race weekend. What began as a plan for 800 attendees and 40 exhibitors at Rue 26 became something much bigger: over 4000 attendees, 86 exhibitors, long lines throughout the evening, and a drone show that lit up the Montreal sky across the city. But the real story wasn’t attendance. It was community. The debut of the Audi Revolut F1 team in Montreal became an immersive and inclusive experience that invited customers, fans, partners, creators, enthusiasts, dealers and the broader Montreal community to be part of the celebration, not simply spectators to it. Across Rue 26, the Audi Turn 1 Club, and the Paddock Club, we watched guests experience moments they’ll never forget: garage tours, paddock access, driver meet-and-greets, incredible racing, and a level of hospitality made possible through the generosity and partnership of the Audi Revolut F1 team. The Canadian debut of the all-new Audi RS 5 was met with overwhelmingly positive reactions from our enthusiast and customer community, reinforcing just how powerful it is when product, culture, and emotion intersect in the right environment. Most importantly, none of this happens without people. To our Audi Canada team, our dealer partners, agency partners, production crews, creators, event staff, exhibitors, Audi AG colleagues, race promoter, and the countless people working behind the scenes for months — thank you. The level of care, collaboration, and execution throughout the weekend was extraordinary. This weekend was a reminder that strong brands are built with communities, not around them. And Montreal showed up in every possible way. #Audi #AudiCanada #F1 #MontrealGP #AudiSport #Community #ExperienceMarketing #AudiRS5 Audi Canada AUDI AG Audi Revolut F1 Team NARRATIVE XPR Right Formula Audi Club North America Ville de Montréal Wesley Canaon Sonal Vohra Luthra (She/Her) Hummayun K. Chloe Moussaed Jason Foucault
Experience & Education
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The Red Light Wellness Company
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Publications
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"Elevating the Private Jet Experience: Jonathan Singer"
The Crazy Mind.
See publicationMarketing specialist Jonathan Singer rubs elbows with some very well-known clients. Names like Google and Sir Richard Branson (founder of Virgin Group) populate his resume. Singer’s work with Manny Kapranos of Canada’s Bombardier meant catering to the likes of Julia Roberts, Lewis Hamilton, John Travolta, The Rolling Stones, and numerous other luminaries. While his role was multi-faceted, Singer’s work can be described as manifesting the ideal environment and experience for Bombardier’s…
Marketing specialist Jonathan Singer rubs elbows with some very well-known clients. Names like Google and Sir Richard Branson (founder of Virgin Group) populate his resume. Singer’s work with Manny Kapranos of Canada’s Bombardier meant catering to the likes of Julia Roberts, Lewis Hamilton, John Travolta, The Rolling Stones, and numerous other luminaries. While his role was multi-faceted, Singer’s work can be described as manifesting the ideal environment and experience for Bombardier’s customers and special events.
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"Jonathan Singer Knows Google Think"
Frontline Views.
See publicationTo establish an ideal environment which fosters the important conversations needed to take place among these people, Google enlisted Jonathan Singer’s JSEM. Part of Google’s “Think Events” taking place around the world, JSEM was brought onboard by Google to produce the Canadian tour of these exclusive events.
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"Throwing A Billionaire’s Party, All For A Good Cause: Jonathan Singer"
Medium.
See publicationJonathan Singer has a gift. Marketing specialist is a somewhat nebulous title for what he is able to do, which is to design and manifest the ideal experience for almost any situation or person. Singer is known in the business world as the man who can “wow” the most famous actors, legendary rock stars, and affluent professionals; a talent which was tested when he was approached to create a never before seen event for Richard Branson and his Virgin Racing Team’s Virgin Unite event in Canada.
Languages
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English
Native or bilingual proficiency
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French
Native or bilingual proficiency
Organizations
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LOS ANGELES COUNTY SHERIFF FOUNDATION
Board Member
- Present -
SOHO HOUSE & CO. / SOHO CARES
Volunteer
- Present -
McGILL UNIVERSITY HEALTH CENTER
Board Advisor, Marketing / Volunteer
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FEDERATION UJA
Executive Member, Sponsorship Committee
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LOS ANGELES MISSION FOR THE HOMELESS
Volunteer
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AMFAR
Consultant, Development
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