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4K followers
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Jaime Getto shared thisHuge news for Intelligo + Carrick Capital Partners! Congratulations to everyone who has been part of this journey. During my time as Head of Marketing at Intelligo, I had the privilege of working alongside some of the smartest, most dedicated individuals. Together we navigated rapid growth, built out the brand, and amplified Intelligo’s message – I’m so proud of what we accomplished. The future looks incredibly bright: expanded resources, new opportunities, and even greater impact for customers and partners. With the leadership and team in place, I’m confident Intelligo will build on its incredible momentum. Wishing everyone at Intelligo and Carrick continued success – excited to watch this new chapter unfold! Ed Montes Rahul Ravi Kevin Wilson Anson Wong Sara Chertoff Idan Gera Georgina K. Ryan Wunsch Harrison Potasnik Dafna Raybee Mike Trapanese Laura GoldbergJaime Getto shared thisCarrick Capital Acquires Background-Check Provider Intelligo Read the full announcement on WSJ: https://lnkd.in/ehJZV6jh Carrick Capital Partners, a growth-oriented investment firm focused on software and software-enabled businesses, today announced a majority investment in Intelligo, a leading provider of pre-investment and pre-engagement background checks and continuous subject monitoring that drive compliance with AML, KYC, and other regulations. Carrick’s investment includes a significant capital infusion to accelerate product innovation, expand go-to-market efforts, and pursue strategic opportunities. AB Private Credit Investors, a middle market private capital platform of AllianceBernstein and an Intelligo client, is participating as a co-investor. Trinity Capital, also an Intelligo client, will provide a debt facility. ______________________________________________ “It is rare to come across a company that makes you think ‘this is the future’ from the perspectives of both what is being delivered to customers and how it is being delivered. After meeting Ed and his team and speaking with their clients, it became obvious that Intelligo is both of those futures in this market,” said Ivan Whittey, Director at Carrick Capital Partners. “Intelligo has balanced focusing on technology and product while not losing sight of the irreplaceable value of human expertise for an offering where precision and reliability are non-negotiables for clients. As long term market participants and users of these services, we are thrilled to partner with Intelligo because it offers a best-in-class user experience for reports and continuous monitoring – bar none,” added Marc McMorris, Co-CEO of Carrick Capital Partners.Exclusive | Carrick Capital Acquires Background-Check Provider IntelligoExclusive | Carrick Capital Acquires Background-Check Provider Intelligo
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Jaime Getto reposted thisJaime Getto reposted thisMost CMOs are terrible. All of us know this. But here's what we miss: it's not the people. It's the system. I work with 30+ companies a year and see the same loop: Hire CMO → optimism → slow realization they can’t execute → quiet exit → repeat. Median tenure is ~12–18 months—the shortest in the C-suite. The real issue: marketing has no long-term IC track (unlike Engineering or Product). If you’re any good, you’re pushed into managing people. Ten years in, most CMOs haven’t touched a modern GTM stack in ages. Hand them today’s AI workflows, they stall—not because they’re dumb, but because they’re disconnected from the work. My prediction: in the next 24 months, 50%+ of earlier-stage startups will skip the CMO hire. What works instead: • Hands-on VP who ships weekly • Senior ICs who own channels end-to-end • A small bench of specialists + an AI workflow lead Strategy matters. But execution velocity wins. VPs who get their hands dirty > CMOs who strategize (Longer write-up in the comments.)
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Jaime Getto reposted thisJaime Getto reposted thisCover is a California startup building weapon detection systems to help prevent school shootings We just built a mock school entrance in our office for internal testing School incidents are up ~10x in the last decade. If you want to help, we’re hiring AI Engineers
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Jaime Getto reposted thisJaime Getto reposted thisToday we're unveiling F.02 loading the dishwasher autonomously. We're ramping up our efforts to bring robots into the home. To achieve this, we need to develop human-like intelligence in robots. Today, we’re showcasing a neural network that can autonomously load a dishwasher. The same Helix model that folded towels and sorted packages can now load a dishwasher. No new algorithms, no special-case engineering, just new data. We posted a short write-up on the website: https://lnkd.in/gt7QttHJ. If you're interested in shipping humanoid robots to the world at scale, consider joining the Figure team. We are hiring today across Helix (AI), BotQ (Manufacturing), Mechanical, Embedded, and Design/HMI: www.figure.ai/careers
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Jaime Getto reposted thisJaime Getto reposted thisHire the Experimenters (not the experts)-- Hiring has traditionally been a treasure hunt for expertise. The logic was that past success in the same terrain was the surest predictor of future wins. But now we’re in a time where maps are being tossed aside in favor of running straight into new territory, rapidly testing the tools that can help as we go. In a world where channels, tools, and tactics shift at warp speed, playbooks quickly become worthless. But now we’re in a time where maps are being tossed aside in favor of running straight into new territory, rapidly testing the tools that can help as we go. The winning hire today isn’t the one who has done it before but, instead, the person who can figure it out first and fast. We are seeing a dramatic shift in what the best founders are looking for when we talk through key hires. Instead of prioritizing experience, the focus is on horsepower, hunger, and speed: the tinkerers who dive into new tools before the documentation is written, the marketers who sense a cultural shift and ride it, the builders who will ship fast and furiously. More here: https://lnkd.in/dsaFkapB
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Jaime Getto shared thisBig day over at Reposite! Some folks turned their heads sideways when we announced the launch of an event-tech platform in the thick of the pandemic. This was a pivotal time for the industry, a time where it needed support more than ever. Reposite did just that, helping optimize sourcing and operations for vendors and suppliers, ultimately scaling to over 35,000 vendor offerings…and now, acquisition by powerhouse Cvent. Mega congrats to Alexa Berube, Heather Stupi and the whole team!Jaime Getto shared thisWe’re excited to share that we’ve acquired Reposite! Read more here: https://okt.to/Jiz4CsCvent Acquires Reposite to Expand its Global Vendor and Supplier Sourcing MarketplaceCvent Acquires Reposite to Expand its Global Vendor and Supplier Sourcing Marketplace
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Jaime Getto reposted thisJaime Getto reposted thisEvery human will own a robot in the future, similar to owning a car/phone today
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Jaime Getto reposted thisJaime Getto reposted thisPeople know almost nothing about Brett Adcock, the CEO of Figure Ai. Originally grew up in a small farming community in Illinois. Started in e-commerce at 16, with his website 'Street of Walls.' At 26, he founded Vettery, a talent marketplace. It was bought out for $100M 5 years later. That same year, he refunneled his funds into Archer. It quickly scaled into a unicorn. Archer was crafting some scifi-esque, #dune-worthy air ships that could vertically land and takeoff. At 35, he sold some portion of his stock and quickly founded Figure. Figure's beast. It's a robotics company on the cutting edge, combining neural nets and human-inspired, elegant, dexterous machines. He hunted the best minds. And eventually snapped up heads from Boston Dynamics, Apple, Google DeepMind, and Tesla to power it. Now, at 37, he's partnering with OpenAI to democratize and disseminate the fusion of both worlds. A symbiosis of man-like machines and artificial intelligence. This guy is an undercover, idea/execution machine. I wouldn't underestimate Brett Adcock. Especially with his newfound, high-throttle partnership with the team at OpenAI.
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Jaime Getto liked thisJaime Getto liked thisExcited to share that I’m joining Ivo as Chief of Staff! Since Uncork Capital's investment in 2023, Ivo has been on a rocketship trajectory, building what’s quickly become the leading solution for in-house legal teams, serving iconic companies like Uber, Shopify, IBM, Meta and more. I’m incredibly grateful to the Uncork team for the last three years - it’s been so much fun being part of one of the best seed funds out there :) Thank you to Andy, Jeff, Tripp, Susan, Amy, and the whole dream team. And to all the amazing Uncork founders I’ve gotten to spend time with, thank you - you all inspire me! Excited to work with the visionary, sharp, and deeply customer-focused Min-Kyu Jung and the whole team. If you want to see why the world's best legal teams run on Ivo, I’d love to connect. Also, we’re hiring! (Link in comments)
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Jaime Getto reacted on thisRaising money can be tough - or you can find the right people who truly believe in the vision and roll up their sleeves to help bring it to life. We’ve been fortunate to find the latter. For those who’ve been following the journey, you know this means that PlayerData is about to do something big. Re-fueled and ready- Stay tuned Thanks again Roy Hotrabhvanon for bringing me on this journey! (Thanks for the conversation Joe Lemire)Jaime Getto reacted on thisPlayerData has raised $12M in a Series A investment round, with Tennis Australia and Kevin Durant’s 35V joining as new strategic investors ⚽ PlayerData also collaborated with Puma and Mitre to launch a soccer ball embedded with a GPS tracker to capture ball data. The company plans a full commercial launch this summer, followed by an 8K, 190-degree portable camera that syncs with player and ball sensor data for a full performance solution. MORE: https://ow.ly/PaVA50Z4HMS
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Jaime Getto reacted on thisJaime Getto reacted on this🗽 The Ritz-Carlton New York, NoMad is now offering CASA J Tequila. CASA J Tequila Blanco Ensemble will be served at the hotel's five cocktail & dining experiences, including Nubeluz, The Lobby Lounge, Bazaar Bar, Zaytinya by José Andrés and Bazaar Meat by José Andrés. 📍Enjoy a glass of CASA J at The Ritz-Carlton, NoMad on 25 West 28th Street, New York, NY.
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Jaime Getto reacted on thisJaime Getto reacted on thisTime is flying for me here at Justworks as I approach my two year mark. Super locked in; from building & scaling international (we’re live in 32 countries wow 🚀) now I get to do the same with more (and new) Justworks products. I love what I do and am beyond grateful to be recognized for my hard-work by being awarded seller of the quarter for two quarters in a row!! As a seller, being in the right environment is everything! A big thank you goes to my fearless leader Valerie Avila for embracing my passion and allowing me to shine since day 1 when I joined the team. Most importantly, thank you to our amazing clients who put their trust in us as they reach important milestones - It’s been an honor to grow alongside you ❤️
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Jaime Getto liked thisJaime Getto liked this📈 LUXURY SPIRITS MARKET TO HIT US $168.35B BY 2034 💎 The global luxury spirits market is undergoing a significant transformation, driven by a profound shift in consumer behavior and the global trend of premiumization. 💎 The luxury spirits market is evolving from simple consumption to a pursuit of heritage, craftsmanship and elevated experiences. Fueled by premiumization and aspirational demand, fine spirits are becoming symbols of identity, intention, and long-term value. 💎 The Insight Partners "identifies the 'super-premium' and 'ultra-premium' segments as the primary engines of this expansion. These categories often feature aged liquids, rare ingredients, or collaborations with renowned artists and designers, justifying price points that far exceed standard market offerings." 👉🏽 Factors propelling the luxury spirits sector forward are: 1️⃣ The Rise of the Aspirational Consumer 2️⃣ Cocktail Culture & Mixology 3️⃣ E-commerce & Digital Engagement 🌟 "TEQUILA & MEZCAL ARE THE RISING STARS” 🌟 “Perhaps the most dramatic shift in recent years is the "luxurization" of Tequila. Once viewed primarily as a spirit for shots, 100% agave Tequilas now competing with the finest Cognacs. High-profile celebrity endorsements and acquisitions by global beverage giants have further cemented Tequila's status in the luxury tier." 🥂 As I mentioned last week, the future is BRIGHT for beverage alcohol! 📈 Read the report by The Insight Partners: https://lnkd.in/ewEBANWN #LuxurySpirits #FineSpirits #SpiritsMarket #CASAJTequila #TheTequilaWoman
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Jaime Getto reacted on thisJaime Getto reacted on thisAfter 10+ years building DriveWealth—from initial product-market fit to operating a global investing platform—I’m excited to turn the page. Today, tens of millions of users have access to investing products that didn’t exist a decade ago, the result of years of building toward that vision. The people, mission, and customers have all been incredible, and I’m grateful to have played a meaningful role in it. Sharing a few reflections from the journey below.
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Jaime Getto reacted on thisJaime Getto reacted on thisThis month, something I've been building for almost two years finally shipped! I'm a dentist. I spend my days thinking about oral health - what works, what doesn't, and why so many products people use every day fall short of both. A few years ago I started asking a different question. Not just what's in the formula, but why does every oral care product feel like it was designed to disappear? Hidden in a drawer. Tucked under the sink. Functional, but forgettable. That question led me to found Akla, a luxury oral care brand built at the intersection of clinical science and considered design. Here's what that means in practice: Our toothpaste is formulated with micro nano-hydroxyapatite, a mineral that remineralizes and whitens enamel naturally, without fluoride or bleach combined with pearl powder for gentle polishing. Every ingredient was chosen with intention. Both products are Swiss-made, with components sourced across Europe. Aluminum tubes. Italian glass bottles. FSC-certified paper packaging. We eliminated plastic contact entirely because as a dentist, what something is made of matters as much as what's inside it. You use this twice a day. It goes near your mouth. That decision was never incidental. And because these objects live in your space every day, they should be worth looking at. Our mouthwash sits on your counter in a glass bottle with a metal cap, not hidden under the sink. My co-founder is Irene Jondal, a Stockholm-based designer who brought the visual and tactile language to life. Two founders. Two cities. One very clear point of view. No compromises. No shortcuts. Akla launched this month at www.aklaofficial.com. If you've ever thought oral care deserved more, I'd love for you to see what we built! #OralCare #LuxuryBeauty #WomenFounders #StartupLaunch #Akla
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Jaime Getto liked thisJaime Getto liked thisToday, we announce what we’ve been building quietly for the past 2-years. My newest venture, Thea Technology Inc., is building AI-Doctors focused on the aesthetic industry, backed by General Catalyst, Stellation, & other incredible investors. While there is a massive race to win the AI Doctor category, as seen evident by the investments into Superpower, Function of Health, ChatGPT Health, and Microsoft Health, there is a hugely underserved market of AI-Doctors focused on aesthetics (acne, hair, anti-aging, peptides, weight, etc). When I was younger, I’d suffered from bad acne several times in my life, feeling defeated by an incumbent dermatology & healthcare system. Shortage of practitioners, long wait times, complex insurance, & the root causes were always cured by something other than the front-line medication given to me. As I enter my mid-30s, I’ve spent tens of thousands of dollars on cosmetic products over the years, confused on what’s right for me, only to be left with distrust by the pay-to-play influencer market. A few years ago a medical coma left me with a keloid scar on my face that was surgically revised three times (growing back larger 2 out of the 3). During that same period, I suffered hair loss from MPB & telogen effluvium, now treated by multiple medications that came with unexpected side effects. The truth is, feeling your best self is directly correlated to strong mental health, yet the journey for improvement always feels extremely daunting, confusing, & alone. That realization always made me wonder: what would it mean to completely change how consumers bought products, treatments, or procedures in this category? With AI, Computer vision models are now stronger than ever, mobile devices produce professional-grade imagery, & consumers are interacting with LLMs at unprecedented rates, using them as personal doctors, trusted advisors, & shopping experts. In the next 5 years, there will be a paradigm shift in consumer buying. From Google searches to generic AI chat interfaces to 100% hyper-personalized, immersive, photo-driven experiences purpose-built for the cosmetic industry. 1 photo, & a few minutes with a fully autonomous, clinically trained agent, could unlock: Which OTC product to buy? With a complete dataset on which products broke you out in the past. Which prescription to get? Fully integrated into a same-day RX delivery service near you. What's going on with X symptom? Escalated from AI to a real doctor in the same flow. Which doctor to see or treatment to get? Seamlessly connected to insurance, booking capabilities, & the best prices. That experience is what Thea is building. In less than a year in market, we've ranked top in the app store, crossing 500k users, & went from $0-2M in annual revenue run rate. Soon, we will launch a fully HIPAA-compliant flow that lets you connect with real doctors in the app & get prescriptions same day. Stay tuned for even bigger announcements this week and next.
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Carolyn Dilks
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This $150M ARR enterprise was making million-dollar GTM bets with zero visibility. After Passetto, every dollar is tied to what actually moves pipeline - from first signal to closed-won. On the surface, they looked healthy: - 20+ years in market - Strong product, recognizable brand - $150-200M ARR But behind the scenes, their GTM system was falling apart despite investing millions into sales and marketing. Their problems: • $1.15 spent for every $1 of pipeline created (unsustainable) • SDR activity was a blind spot - leadership couldn’t see what reps were doing or why • MQL conversion under 3% with 26% of SDR efforts tied to MQLs that weren't converting • Budget heavily skewed toward demand capture with minimal pipeline conversion • Rising CAC with fewer qualified opportunities making it to sales • Data lived everywhere but provided zero actionable insights They weren’t short on effort. They didn’t have a product, talent, marketing, or sales problem either. They lacked clarity. They were flying blind in the messy middle - the pipeline black box where budget and effort go in, but nothing comes out as qualified pipeline. How we fixed it: We started with a Rapid GTM Diagnostic, then rebuilt their entire GTM foundation: → Built custom tracking for SDR prospecting (finally, visibility into the black box) → Cut spend on new-logo programs that didn’t convert, doubled down on demand creation that did. → Streamlined their website - removed competing CTAs so high-intent buyers could raise their hand without friction. → Connected every touchpoint to pipeline so leadership finally saw what was really driving growth. The impact: ☑ 50% lift in pipeline contribution from inbound hand-raisers. ☑ Inbound conversion hitting 18% within 15 days. ☑ Win rates improved from 13% → 16%. Leadership knew exactly what was working - and just as importantly, what wasn’t. My takeaway? When you illuminate the pipeline black box, clarity follows. You can stop pouring money into plays that don’t move the needle, and scale the ones that do. At $150M+ ARR, every decision is a million-dollar decision. Without clarity, you burn it. With clarity, every dollar compounds. Are you still betting GTM budget on gut feel - or do you know what actually converts?
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Samuel Hess
DRIP Agency • 78K followers
Newsletter pop-up = less revenue, fewer conversions, lower AOV. Here’s what went wrong Revenue per user: -6.07% (statistically significant) Conversion rate: -4.44% Average order value: -1.64% This completely contradicts the popular "reciprocity principle" in marketing that suggests offering something free (a discount) creates an obligation to reciprocate (make a purchase). Why This Failed: Three fascinating psychological insights from the data: The pop-up likely created a negative first impression that outweighed any benefit from the discount. That initial friction damaged the shopping experience. A 5% discount simply wasn't compelling enough to justify the interruption. The value exchange felt unbalanced to visitors. The pop-up might have attracted discount-seeking visitors who weren't genuinely interested in the products. Key Learning: When designing lead capture tactics, the immediate revenue impact can be dramatically different from the long-term email marketing value. Want to know what your audience actually wants? Comment "questions" and I'll share my personal list of 99 Survey Ecom Questions, perfect for understanding buyer intent before offering anything.
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Dawn Anderson
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Not massively seeing where this differs too much from organic search apart from the over-reliance on listicle abuse. Because intent is intent is intent. Good to see studies like this of course because all data points add value. https://lnkd.in/ex6RQGxa
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Chris Barbee
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A lot of agencies are about to have the wrong AI conversation with clients. Not “AI is coming.” Not “SEO is dead.” Not another vague innovation deck. A much simpler question: If your customer asked ChatGPT for the top brands in your category today, would you show up? Most marketers can answer where they rank on Google. Very few can answer whether they’re being recommended by AI. That gap matters because buying behavior is already changing. Research is happening in parallel now. Google is still part of the journey. AI is increasingly part of it too. This carousel is the playbook for how agencies can have that conversation without the hype, without the jargon, and without making clients feel like they need to rebuild everything from scratch. FancyAI Is helping creative agencies nationwide with this conversation.
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Peter Czepiga
6K followers
AI hasn't replaced media buyers... yet. But it's close. This new flow I built with Gumloop: 1. Analyzes our Meta Ads campaign data for all clients 2. Spots trends in spend/CPA 3. Based on those trends, calls out CPA/spend anomalies and recommends budget adjustments accordingly 4. Sends it all to our team via Slack twice per week Changes like these will become 100x easier once they release their Meta Ads MCP
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Carilu Dietrich
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Attribution sucks! The darn sales rep won't add the contacts to the opportunity, the partnership manager replaced the marketing source code with a partner code, "let's lock down the fields so they can't be edited," "let's reconstruct the actual deal influence for the biggest deal before the board meeting..." Been there, done that? AI, save us, please. Help might be on its way. I've been watching Mada Seghete and Alex Bauer at Upside closely. At first, because Mada showed me a deal visualization that was better than one I've spent days manually reconstructing to show the REAL impact of marketing across time, space, and interconnectedness with sales and partners. But Upside's vision has also inspired me by its ability to scan all the unstructured data that holds anecdotes we mined intermittently - sales call recordings, emails, shared documents, forwarded emails, etc. Data we didn't even get to incorporate before now helps us understand a more complete sales journey story and invest accordingly. I'm really excited about what AI is enabling for marketers and covered it today in my blog at carilu.com. Article link in the first comment. Thanks to Mada and Alex for taking me behind the scenes with deep-dive examples to help me understand how capabilites are evolving. (Also, I'm not paid by them, I'm just voraciously curious about these technologies that will fundamentally change how we understand what's working in marketing. There are other tools emergin doing this in different ways.) "Half of the money I spend on advertising is wasted, the trouble is I don't know which half." ~ John Wanamaker
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Julija Noskova
UserTesting • 3K followers
Sangram Vajre published ABM for Dummies 10 years ago this week. Ten years. One book. A whole category built from it. I've been in B2B marketing long enough to remember when ABM/ABX felt like a radical idea. When saying "stop chasing volume, focus on the right accounts" genuinely went against the grain. Nowadays, no one will argue that that’s the right strategy. But here's what I keep coming back to: we got the targeting right. The execution is still catching up. For years, the focus was on obtaining signals. And that was the real unlock - account intent data, engagement tracking, firmographic triggers. Just knowing a target account was in-market gave sales a reason to reach out and marketing a reason to activate. Getting access to those signals felt like the hard part. Then we realized actioning them was even harder. A bunch of signals fired. And then the work starts. Who specifically is engaging? What do we actually say to make this feel relevant and not random? Can marketing run something in parallel, and can we do it fast enough? Meanwhile, BDRs are juggling a full book. By the time the outreach lands, the moment had often passed. I think of this as context debt - the gap between a signal arriving and having everything you need to act on it well. Closing that gap manually, at speed, across sales and marketing together? Most teams can’t sustain it. That signal-to-action gap is where a lot of ABM's promise quietly stalled. Here's what is shifting with AI. It's not the signals - there are actually more of them. Job changes, product engagement, competitor moves, champion tracking, custom triggers unique to your business. The volume has gone up, not down. What AI is changing is our ability to synthesize all of that into person-level context and turn it into coordinated action fast enough to actually matter. Not just an account is engaged - but who specifically, why now, and what sales and marketing should do about it together. That's ABM finally delivering on what it always promised. So my advice to sales and marketing leaders right now is this: Stop asking "do we have enough signals?" Start asking "how fast can we close the signal-to-action gap - turning person-level context into coordinated plays across sales and marketing - before the moment passes?" That's the new bar. I attended the UserGems 💎 Insider event last week and heard practitioners describe exactly this in action. BDRs starting their day with context already loaded and messaging already drafted. Sales and marketing running parallel plays to the same person, informed by the same intelligence. The context debt cleared. The orchestration gap closed. Ten years after ABM for Dummies the category is still evolving. And tools like UserGems are showing what's possible when the signal-to-action gap finally closes. ______ What's your biggest gap right now? Signals, context, orchestration? Would love to hear what others are seeing. #ABM #FlipMyFunnel #AIMarketing #GoToMarket
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Namrata Balwani
Fractional CMO • 12K followers
Most 2026 marketing plans are already at risk... Not because the budget is too small. Not because the tech stack is outdated. But because the leadership team hasn't agreed on what problem they are actually trying to solve. Is it a narrative problem? A distribution problem? Or a churn problem disguised as a lead-gen problem? When marketing aligns around a shared definition of the problem, results follow naturally. Without alignment, even the best teams stall. Clarity is the most underrated growth lever. #marketing #growth
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Chris Murray
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🚀 Exciting news from our friends at ForgeX this morning. They’ve just officially launched The Revenue Vault. A single source of truth for modern Account-Based Marketing (ABM) practitioners. For too long, ABM resources have been scattered, hidden & outdated. The Revenue Vault changes that - bringing research, best practices, templates, frameworks, training and community under one roof so GTM teams can build smarter, more strategic programs. Whether you’re looking to level up your ABM strategy or deepen your expertise with peers and mentors, this is a game changer. 🎉 🥂 Big congrats to Davis Potter & the whole ForgeX team. If you’re in ABM, it’s worth checking out what they’ve built. (Link in comments) #B2BMarketing #ABM #AccountBasedMarketing
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Chris Toy
MarketerHire • 8K followers
A critical step is emerging as MH-1 continues to scale AI marketing with marketing orgs. Getting access always takes time. Ad accounts. Analytics. Data warehouses. Permissions everywhere. We expected that part. However before any AI work starts, there’s often cleanup required and the value to our MH-1 customers of this step is invaluable in and of itself. Broken tracking. Data flowing to the wrong places. Permissions that don’t line up with how teams actually operate. Gaps no one noticed because everything kind of “worked" - except it really didn't and growth stalled. Our AI CMOs are marketers first. So instead of ignoring it, they fix it. Then they build. That’s forcing us to rethink onboarding. AI doesn’t sit cleanly on top of messy infrastructure it amplifies whatever is underneath. The human layer turns out to be the difference. Clients come in expecting AI leverage and leave with stronger marketing foundations than they had before. Better data. Cleaner systems. Better outcomes. We set out to help teams deliver results with AI but it turns out we’re also quietly upgrading their marketing infrastructure along the way that finally sets them up for success - AI or not.
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Russell Quinan
American Advertising… • 3K followers
Most pipelines aren’t broken. They’re just slow. Leads come in. Deals stall. Everyone blames conversion. But the real issue isn’t volume. It’s conviction. New piece on why pipeline feels stuck, and what actually fixes it. https://lnkd.in/gZZkNsJw
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Nick Constantino
Red Beryl USA • 12K followers
I would argue that this is part of the problem. Every radio station is overloaded with the EXACT same type of clients (lawyers, auto, jewelry, home services) that have been on forever. They are simply protecting the equity they have built over time by blocking out competitors. if the SAME people keep renewing stations will continue to be flat or down, further degrading the on-air product.
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Fabien Schwartz
Schwartz eLearning • 3K followers
Tristan M. just published something worth your time. We've spent years inside this problem at Schwartz Consulting, trying to understand why campaigns with strong creatives, clean targeting, and solid CPCs still underperform. The answer, now backed by data across 2,400+ campaigns: it's the landing page. Or more precisely: the lack of one. 84% of advertisers are sending native traffic to a homepage or a generic product page. The platform detects it, penalises it, and your budget starts burning quietly in the background - with no obvious reason why. The 16% who do it differently? They convert 2x more on average. Same traffic. Same spend. What we see consistently with our clients: the moment we deploy dedicated landing pages - advertorial-style, fast-loading, built specifically for native - results shift quickly. And the production cost is significantly lower than most people assume. It's become one of our most in-demand services, because clients see the impact immediately and keep coming back for more. If you're running native ads budgets and this piece of the funnel isn't locked in yet, Tristan M.'s analysis is a good place to start. You should get in touch with him. He is our Native Landing Page Final Boss :) Link in the comments.
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Sam Hollander
OnSpot Data • 8K followers
Americans see on avg. 4,000-10,000 advertising messages daily, yet most brands still can't tell which ones actually drive customers to their stores. That's the reality of traditional marketing attribution. Here's how OnSpot Data delivers faster, more cost-effective solutions compared to legacy approaches: **Traditional Attribution vs. OnSpot:** Legacy systems rely on surveys, panels, and modeled data that take weeks to process and cost hundreds of thousands in setup fees. OnSpot processes over 600 million daily mobile signals in real-time, delivering deterministic household-level attribution without the typical enterprise implementation timeline. **Key Differentiators:** 1. **Modular Implementation** 🕒 - Plug into just the data you need (audience intelligence, activation, or measurement) rather than buying a full enterprise suite. Deploy audiences in days, not quarters. 2. **Deterministic Accuracy** - While competitors model coffee shop visitors from census blocks, OnSpot uses property-level geoframes with parcel boundaries. No guesswork, no panels - just real observed behavior. 3. **Cross-Channel Clarity** 💸 - Measure performance across display, CTV, broadcast, social media, DOOH, and audio. Our 16 patents in household-level attribution eliminate the need for multiple measurement vendors. Bottom line: Why pay enterprise prices for modeled assumptions when you can access real household-level insights at a fraction of the cost? Ready to see how deterministic attribution compares to your current solution? https://www.onspotdata.com #MarketingAttribution #DataDrivenMarketing #RealTimeAnalytics #HouseholdTargeting #CrossChannelMeasurement #MarketingTech
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Honey Syed
Super-Ali • 1K followers
The agencies that struggle hardest are the ones selling to digitally sophisticated buyers. If you're running a marketing agency for SaaS companies, you're selling to people who understand CAC, LTV, attribution, and funnel mechanics better than you do. Now compare that to the owner of a commercial cleaning company doing $2M in revenue. He built the business from a mop and a van 20 years ago. He's never heard of Apollo or Instantly or cold email infrastructure. There are five criteria. If an industry hits all five, it's a goldmine for an appointment setting or lead gen service. =>High contract values.<= The client's average deal needs to be large enough that your monthly fee is trivially small relative to the revenue one new contract generates. When your fee is $4,000 to $6,000 per month and one contract they close from your appointments pays for your entire annual fee, the ROI conversation is over before it starts. =>Recurring revenue for the client.<= You want clients whose business model runs on monthly or annual contracts, not one-time jobs. A residential roofer does one job and moves on. A commercial cleaning company signs a contract and gets paid every month for years. Recurring revenue for your client means recurring revenue for you. =>Long retention on your service.<= The cleaning company owner who signed three new contracts worth $180,000 in annual revenue from your outbound system isn't going to cancel to save $60,000 a year. That's why retention in these industries runs two to six years. =>Low digital sophistication.<= Sophisticated clients micromanage, compare you to competitors constantly, and eventually build in-house. Unsophisticated clients trust you completely because they don't understand what you're doing and don't want to. They just want the result. =>Fragmented market with no dominant player.<= Industries where no single company has more than 5% market share are ideal, thousands of potential clients and nobody has locked them up. Drop LIST in comments, and I will send you a list of industries that follow all criteria. Every one of these industries would pay $4,000 to $6,000 per month for a system that books qualified appointments with the people who buy their services. And almost nobody is offering it to them because every agency owner is fighting over the same pool of SaaS companies and ecommerce brands. Pick one. Don't try to serve three boring industries at once. Learn their language. Understand their contract structures. Know the names of the facilities and property management companies they want to reach. The specialization is the moat. A cleaning company owner won't hire a generic lead gen agency. He'll hire the agency that says "we book appointments with facility managers for commercial cleaning companies — here are the three cleaning companies we helped land $200K in new contracts last quarter." Industry-specific proof is the only thing that matters to these buyers.
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Kateryna Mamyko
Mavka Growth • 2K followers
Series B isn’t about more money. It’s about proving you can scale responsibly. The bar has doubled. But what founders miss is that the real filter isn’t the number - it’s the discipline behind it. Most startups fail the transition because they’re still optimizing for the wrong metrics. The ones that make it? They’ve already shifted their entire operation. #SeriesA #GTM #SeriesB #StartupStrategy
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Drew Neisser
CMO Huddles • 26K followers
The rules of B2B marketing are being rewritten in real time. In this week's #TuesdayTakeaway, CMOs share how they're navigating the age of LLMs, pipeline, and more: 🔍 Inspect your pipeline as a team 🤖 Use the LLM optimization conversation to push for truly integrated campaigns and go-to-market 📉 Learn AEO now, before your current channels fall off 🧠 Stay fluent in AI — your peers already are 🧪 Always reserve budget for experimentation Thanks to Grant Johnson (Chief Outsiders), Hannah Grap (Proofpoint), Sara Braun (FORTA, LLC.), Steven Loewy (Marq), and Allison Gillespie (O'Reilly) for sharing their takeaways! Here's my challenge: What's one new channel or tactic you're experimenting with right now? Drop it below ⬇️
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Scott Muff
JONES Marketing & PR • 438 followers
Consolidating your agency roster isn’t about reducing headcount. It’s about increasing accountability. When B2B tech CMOs work with one integrated agency, results can be measured across the entire funnel, not just at the edges. No more questions like: → Did the creative agency miss the mark or was it the media buy? → Was the PR strategy weak or did the brand story lack substance? There’s one plan. One agency. One dashboard. And when that agency’s team is empowered to operate across research, brand, demand and sales enablement, they don’t optimize in isolation. They optimize the entire growth engine. That’s where real ROI lives. Download "The Pitfalls of Fragmentation" to see the six expensive problems driving B2B tech companies away from multi-agency models toward integrated partnerships. 👇👇
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Garus Booth
The Booth • 8K followers
Marketing leaders often walk into a gap: Expectations sky-high. The board wants growth now. Sales wants pipeline yesterday. But video assets are old, the website is stale, the ICP is shaky, and cycles are 5-6+ months long. You don’t close that gap with more activity. You close it by reframing the conversation. By saying: here’s what we’re doing, why it matters, and how we’ll measure early progress. 𝗡𝗼𝘁 𝗶𝗻 𝘃𝗮𝗻𝗶𝘁𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀, 𝗯𝘂𝘁 𝗶𝗻 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 𝗼𝗳 𝘁𝗿𝘂𝘀𝘁: → The right audience reached - Replay & rewatching means it earned a second look. → Conversion rate & deal velocity - It moved sales forward. → Sales team adoption - Reps are proud to use it. → Complexity distilled so your ICP gets it - Awareness, recall, favourability shifts. → Efficiency gains - Customers using more of the product, time saved in onboarding, training and approvals. → Higher lead quality – Not just quantity. The right creative video assets don’t just “look good.” It becomes 𝗽𝗿𝗼𝗼𝗳 𝗶𝗻𝘀𝗶𝗱𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗻𝗱 𝗼𝘂𝘁 that the plan is working. It buys you trust. It buys you time. And that’s how you build something better.
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