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"Sports has the power to change the world. It has the power to inspire. It has the power…
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Ishveen Jolly shared thisGoogle tells me a "Monday Brag" is a trend where people share recent wins to start the week with positivity. So, here’s mine: What do Walmart, BetMGM, and SportRadar have in common? They all launched campaigns this March with our incredible team at OpenSponsorship. Want to know why the best in the business are choosing us to run their athlete and influencer campaigns? Let's chat. And of course a Nano Banana image to visualise the Monday Brag 😇
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Ishveen Jolly shared thisThanks for the inclusion Jenni Baker, and thanks to Chris Wilson-Cambata for the great work!Ishveen Jolly shared thisHuge thanks to Jenni Baker and the team at The Drum for featuring our CEO Ishveen Jolly in a recent article: Star power or strategic risk? How to navigate athlete partnerships in the social sports era a) The "Zen in the Venn": Matt Maher (M7 Innovations) perfectly captures the need for finding that sweet spot where brand, athlete, and audience overlap. Without it, you’re just buying reach, not resonance. b) Governance as Strategy: As Ellen Losey Williamson (Rain Agency) and Adam Warner (PepsiCo) point out, "authenticity doesn’t happen by accident." It’s the result of disciplined alignment and having a clear crisis framework in place. c) Data > Gut Feeling: Alignment isn't subjective anymore. Ishveen Jolly (OpenSponsorship) and Bob Lynch(SponsorUnited) highlight that engagement quality and brand affinity signals are now measurable benchmarks. Read the full article here - https://lnkd.in/gvdjFH-cStar power or strategic risk? How to navigate athlete partnerships in the social sports eraStar power or strategic risk? How to navigate athlete partnerships in the social sports era
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Ishveen Jolly shared thisVery well deserved Alexandra Jung and so proud to call you an investor in OpenSponsorship!Ishveen Jolly shared thisCongratulations to AEA’s Alexandra Jung, who has been recognized as a private credit leader on The Wall Street Journal Pro Private Equity’s 2026 Women to Watch list! As a Partner & Head of Private Debt at AEA Investors and Managing Partner & Co-Founder of Amateras AEA, Alex leads and invests across a range of middle market-focused private credit strategies. Leveraging 25+ years of experience spanning the U.S. and European markets, she continues to drive the success of our private debt and capital solutions platforms. Read more about Alex and check out the full list of this year’s honorees here: https://lnkd.in/eA783N7T *AEA Investors has not provided any compensation in connection with this award. This award is presented by The Wall Street Journal Pro Private Equity, a third party unaffiliated with AEA. The selection methodology for the award, which may include subjective factors, is exclusively determined by The Wall Street Journal Pro Private Equity.
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Ishveen Jolly reposted thisLove to see this Alyssa Christos. Congratulations. We love working with you, Andrew Layton and the Student Quarters team also, as do our athletes :) 🧡Ishveen Jolly reposted thisThis past week I celebrated one year with Student Quarters 🤍 From the Villas Knoxville launch party, to building NIL partnerships with OpenSponsorship. This past year has been full of growth, creativity, and momentum. I’m incredibly proud to be part of Student Quarters and to work alongside the best Marketing SQuad! Carly Shepherd Misty Williams Kendal Kilby Madilynn LaMaestra
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Ishveen Jolly shared thisLove this Sam. Very well done!Ishveen Jolly shared thisProud to share a recap of my recent project with client HUGO BOSS, promoting their new fragrance, Boss Bottled Beyond. Over the holiday season, we activated 75+ athletes nationwide, providing PR kits and product for gifting to teammates, coaches, family, and friends. Highlights included: - Partnering with Buddy Hield to gift the entire Golden State Warriors roster and coaching staff - Working with projected NBA lottery pick Koa Peat to gift Arizona’s team managers - Additional athlete activations with Melvin Gordon, Caleb Martin, Rashad Jennings, and others Thank you to Lindsay Tomaro, Jaclyn Tillman, and Jack Kelly for the trust and collaboration on this project. Looking forward to building on this momentum with Hugo Boss in 2026.
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Ishveen Jolly shared this2025 was our best year yet at OpenSponsorship! 4 points below of how we did it. TLDR: we were flexible, we listened to our customers, we focused on making a profit each month, we rewarded the cultural traits we cared about. a) In 2024, we made the tough decision to get rid of our self-service plan. I started OS to be the most democratic & merit based way to do athlete deals, but the NPS scores told us that leaving brands / athletes / agents to their own devices didn't work. We needed to help with the process whether that be picking the right talent, negotiating the best rates, handling the deliverables & content, producing customized ROI reports. FULL-SERVICE was the only answer to delivering real success and thus profitability. b) We offered more then just athlete deals. Our record year included influencers from health & wellness, lifestyle, retailer-specific, financial, celebrities, gamers, comedians, youtubers and many more categories. We also did team deals, podcast deals, and supported on the ground at client events. Becoming a "one-stop shop" for our brand partners allowed us to capture more of the market and build stronger relationships. c) We refocused our engineering team on supporting the Account Management team to deliver success. This meant more internal tools in 2025 than ever before - we became a Meta API partner, we implemented more AI, we built brilliant social listening tools, we optimized invoicing and much more. When our AMs rely on our product, our clients win. d) We got really intentional about evaluating and recognizing the cultural traits that we felt were needed to be a strong performer at OS in 2025. We used internal promotions, personal recognition, and a heavy focus on referrals from our top performers to grow the team. Particularly with the rise of AI and hybrid working, we really took note of how and why some team members thrived. Thanks to our team, clients and investors for an amazing 2025, super excited about what 2026 has in-store!
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Ishveen Jolly posted thisWe are looking for gifting suites / events during Super Bowl for one of our apparel brands. I know it's a tight turnaround if you send me a deck, we will get back asap 🤞
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Ishveen Jolly shared thisThanks so much for having me on Justin Titchenell and Jake Voorhees, and for being such master connectors! Also, love the community you are building. Sports Biz Professionals check it out.Ishveen Jolly shared thisIshveen Jolly of OpenSponsorship is this week’s guest on the Sports Business Leaders Podcast. OpenSponsorship has facilitated more than 18,000 sponsorship deals, unlocked over $50M in value, and now connects 12,000+ athletes across 160 sports with brands actively looking for partnerships. The platform is often described as the “Airbnb for sponsorships,” and for good reason—it's bringing efficiency, transparency, and scale to a historically fragmented industry. On the podcast, we discuss: ▫️ How Ishveen built a services-enabled, tech-powered model that can scale globally ▫️ The creator boom and why brands are shifting toward all-in-one sponsorship solutions ▫️ What the real path to profitability looks like inside sportstech ▫️ Fundraising lessons, working with investors, and earning the trust of brands and agencies We also explore how OpenSponsorship has expanded beyond traditional athlete deals. They have moved into NIL, influencer partnerships, and creative brand activations across sports and entertainment. This episode is a great listen for founders building marketplaces, athletes and creators navigating the sponsorship landscape, investors in sportstech, and anyone interested in how innovation reshapes legacy industries. Tune in via the link in the comments below ⬇️
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Ishveen Jolly shared thisThanks to Net Influencer for the write-up on the innovative things we are up to at OpenSponsorship. Our goal is to broker partnerships between brands & athletes/influencers that really move the needle. We feel this new innoviation around post Engagemnet Rate really hits the mark. Check it out: https://lnkd.in/eexmvKkSOpenSponsorship’s Ishveen Jolly On Bringing Analytics To The Business Of InfluenceOpenSponsorship’s Ishveen Jolly On Bringing Analytics To The Business Of Influence
Ishveen Jolly commented on a post
1mo
Thanks for the shout-out Jake. I am loving our work with athletes / influencers + Philadelphia International Airport (PHL) so definitely recommend Dana Krawchuk to be a speaker!
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Ishveen Jolly reacted on thisIshveen Jolly reacted on thisI lost my father Jose Marcus Cavalcanti De Menezes last night at 12:56 AM to cancer. A Mechanical Engineer with a PhD in Economics, from Tulane, he was a career employee at Inter-American Development Bank in DC. Born in Belem, Para and raised in Recife, Brazil. He taught me about mortality, honesty, hard work, studying, compassion, and how to be a wonderful father and family man. He passed with my Mother, and I, by his side and went straight to Heaven. Our pursuits must be met by honoring those that laid the path for us and never tarnish the reputable names they’ve built. I won’t ever let my father down. See you in Heaven Dad.
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Ishveen Jolly reacted on thisIshveen Jolly reacted on thisI would apologise in advance for all my Advertising Week Europe posts but we had such a brilliant week at 180 Studios, our home in London, so I want to give you just a few (thousand) highlights. First of all, thank you to everyone involved in my CMO Experience day from our brilliant partners at Acxiom to our lovely friends at talent agency YMU who brought along Mike Soutar, Ben Shephard and Graham Norton to talk about how to upgrade your personal brand, presenting and storytelling. Thank you also to Brett Bruen and Guto Harri who used their background at The White House and 10 Downing Street to help us navigate the permacrisis, plus getting ahead with the BBC's Traitors and body language expert Adrianne Carter. We always love the fantastic speed mentoring sessions we do with Andre Spence and Global Purpose Enterprise - please everyone sign up to support their app and keep the community growing so we can do this even more. I had a blast on stage with everyone - from Daniel Sturridge to Louise Redknapp, from Alison AI to live podcasting with Rachel Forde and Marco Bertozzi and the wonderful Empower team at Propeller Group. Shout out to TJ Adeshola for crossing the Atlantic to talk culture and sports. Opening the London Stock Exchange is always a highlight of the week. We were thrilled to be joined by the changemakers on our inaugural Great Minds Europe list that we revealed with Fortune during the week. I had more fun than is decently legal at the Vevo showcase with John Newman, dancing on the tables as requested by the venue! Music still brings people together in such a special way. I could also not believe how many of you signed up to start the day with a Strava run. You guys are onto something but sadly my knees are not up to this kind of activity. I was however fully able to integrate into the party at the Greene King pub kindly thrown by our speakers from the pub company to demonstrate just how vital in person gatherings are. (Couldn't agree more.) Also big thanks to Paradise Agency™ who entertained us to finish up the event with the Closing Drinks. The Future is Female awards were another incredible highlight for me - thank you to the support from our partners Empower from Propeller. Congratulations to all our winners on the night and the shortlist. Loved the spine tingling speech from Abi Wright (she/her) about taking up space. Outernet London stepped up so our winners could see their faces projected on London's most incredible screens. Thanks to the amazing brands who brought their products to the party - grace & stella keeping our undereyes looking moisturised; The Wendy's Company bringing the famous Frosties and Fries to the UK; PerfectTed matcha; PROPER SNACKS; Stability AI; Drink Living Things and We Are The Curators. Huge shoutout to Bronac McNeill for all the professional photography (some bad pics here are my unapproved candids from living in the moment).
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Ishveen Jolly reacted on thisIshveen Jolly reacted on thisFrom the shortlist to the judging panel! So happy to be part of the #FutureIsFemale at Advertising Week Europe again. This initiative holds a special place in my heart, after being shortlisted last year and speaking on the 'Secrets to Success' panel with Ishveen Jolly This program is such an important engine for building confidence and visibility for women in our industry. It was an honour to judge such an incredible pool of talent this year. Congratulations to the finalists and a massive thank you to the team for having me back in a new capacity! Ruth Mortimer Louise DiIulio Katie Ingram
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Ishveen Jolly reacted on thisIshveen Jolly reacted on thisI have signed on as Head of Brand Growth and Partnerships consultant at Buena Gente Golf, a Latino golf apparel and culture brand building something genuinely important in a sport that has historically left our community out of the conversation. There are 4.5 million Hispanic golfers in the U.S., $4.1 trillion in Latino purchasing power, and no dominant cultural brand in the space yet. Brands are also not speaking authentically to the audience. That is the opportunity. And we are going after it. The reason this one matters to me personally: I have spent my career at the intersection of sports, media, and culture. I know what it looks like when a brand gets the storytelling right. Buena Gente Golf has the foundation, the authenticity, and the audience. In this consulting role, I’ll support the visionary, Jonathan Madera, in shaping the brand, content strategy, creator/ambassador partnerships, and more. To everyone building in the Latino golf and sports culture space, whether you are a creator, a brand, a retailer, or an investor who sees what we see, let’s connect.
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Ishveen Jolly reacted on thisIshveen Jolly reacted on thisY’all. I started a role at Shopify on the Employee Communications team last week. Let me tell you, this place is incredible. The people? Brilliant, curious, and actually excited to solve problems. The mission? Helping millions of merchants turn ideas into real businesses. The energy? Imagine a room full of people who care a LOT about the work they do and the impact it has. I went to Toronto to onboard and meet some of the team in person, and honestly… it feels like I’ve joined a machine that runs on passion, collaboration, and great coffee. I'm beyond excited to help connect the dots, share the stories, and support the people behind the platform. 💚
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Ishveen Jolly reacted on thisIshveen Jolly reacted on thisI learned some cool things while interviewing Michael Schreiber, Founder & Executive Chairman of Playfly Sports, for the Sports Business Leaders podcast today. A focus of the conversation was the booming sports sponsorship market. We have friends who are building, and have exited, super cool businesses in this space. To name a few: Jack Adler from Out2Win ($1.3M seed raise last year) Ishveen Jolly from OpenSponsorship ($50M transacted across 18K+ deals) Zubin Teherani, exiting LeagueSide, a TeamSnap Company ($10M ARR) During the interview, Mike dropped some amazing insights and I would like to share something that stood out. How much revenue, in sponsorship dollars, are brought in by the big four pro teams, on average, per team? Average sponsor revenue per team: 🏈 NFL: $72M ➡️ (Dallas Cowboys generate ~$250M) ⚾ MLB: $61M 🏀 NBA: $50M 🏒 NHL: $42M Average college revenue? $13M per university. Pretty wild that on average, universities generate 15-20% of a what a NFL team can generate. This sector is nuts, sports business in general. And every single day we see more opportunity, more space for disruption, creative approaches, innovation, etc. If your business is interested in learning more about this market, happy to discuss. 🚀 (Photo credit: gosponsorship)
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OpenSponsorship
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