Fernando Maroniene

💡 Consumers are growing disillusioned with online content: https://gtnr.it/42P3nAH Learn how CMOs can leverage 2025 Marketing Predictions to prepare for disruption and ensure readiness. 💡 Follow Gartner for Marketing & Communications for more actionable, objective insight. #GartnerMKTG #CMO #AI #MarketingPredictions

225

6 Comments

Just 48% of digital initiatives enterprisewide meet or exceed business outcome targets, according to the Gartner 2025 CIO Survey. Learn the actionable strategies and best practices that distinguish the CIOs and executive leaders outside of IT: https://gtnr.it/4iPWWTi 💡 Follow Gartner for IT for more actionable, objective insight. #GartnerIT #CIO #Technology #Business

265

2 Comments

AI is changing marketing roles — but critical thinking still sets teams apart. CMOs must embed reasoning into daily work to avoid skills degradation and stay competitive. Learn how to future-proof your marketing team: https://gtnr.it/3KMBQcQ #AIEnabledMarketing #MarketingLeadership #GartnerMarketing

17

Did you catch Jon Miller's 11 predictions for 2025? One prediction that really stood out was this: 💡 "Experiences, relationships, and original content will stand out as AI filters out traditional marketing." This perspective couldn’t be more relevant for businesses today. As AI continues to transform how we engage with the world, the human connection behind marketing will matter even more. Every brand touchpoint needs to deliver value, build trust, and feel authentic. The future belongs to those who prioritize meaningful relationships and create standout content that resonates. #MarketingInnovation #AI #OriginalContent #JonMiller #Iwork4Dell https://lnkd.in/g-ndNxdR

30

1 Comment

💡Ethical innovation is central to Adobe's AI mission. We believe in thoughtful oversight, continuous real-world testing, and early ethical assessments to ensure AI remains safe, practical, and future-ready Learn more about our approach in this HBR article: https://ow.ly/gFMT30sMF6z

23

Most B2B leaders think tariffs only affect supply chains. They’re wrong. When major brands pause or shift ad spend because of tariff uncertainty, it triggers a ripple effect across the entire ecosystem. Ad prices change. Inventory gets volatile. And suddenly, your growth plans are built on completely different economics. If you’re leading growth at a B2B tech company — or running a PE-backed business — this is already reshaping how companies think about pipeline and revenue. The teams that understand what’s happening and adapt quickly will come out stronger. The ones that don’t… won’t. What are you seeing in your market right now? Drop your thoughts below. 👇

21

2 Comments

Many GenAI technologies have already found their way to the Peak of Inflated Expectations on the Gartner Hype Cycle™ for Generative AI. Avoid overestimating the impact and underestimating the complexity of GenAI: https://gtnr.it/4kc0fFy #GenerativeAI #GenAI #ArtificialIntelligence

25

Unreliable reports often result from inconsistent, duplicate, or inaccurate marketing data, leading to suboptimal decision-making. Ensuring clean, standardized data is essential for generating accurate and actionable insights. Learn how M-Clean can support this process. 👉 https://ow.ly/zijO50WPofw #Marketo #DataDeduplication #Standardization #MClean #Grazitti

22

New Forbes Technology Council column is live covering AI consolidation, the power of shared intelligence, and the industry's scramble to own the 'execution layer' — practical ways to move from noise to outcomes. Four-minute read. https://lnkd.in/g-U7GT2i

24

2 Comments

AI is rewiring the marketing talent pool. Are you ready? 🚀 Our recent work with Economist Impact reveals critical skills for AI-first teams. Where are you on the journey? 🧑‍🎓 Read on for the 2025 marketing skills agenda: https://goo.gle/4jAciLD #AIMarketing #FutureOfWork #MarketingSkills

27