Eric Howard, MBA

The May cover story for TechNation details the journey of AAMI’s focused work to develop a standard to help align #AEM programs and allow them to stand up against scrutiny. The #EQ103 standard provides clarification in order to respond to accrediting bodies with justification and explanation for an AEM program’s parameters and guidelines. Read this article in our May print issue or online at https://lnkd.in/gs8uFpHn

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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On this episode of Ponderings from the Perch, the Little Bird Marketing company podcast, I talk with Paul Mastrianna, Vice President of Business Development at Socratic Technologies, Inc. who shares how his approach centers on capability audits—understanding where clients excel and where they need support. His team has helped clients execute 48-hour concept testing by creating templates and dashboards that preserve institutional memory when team members leave. Our conversation reveals how proper infrastructure transforms one-off research tactics into sustainable programs. Want to hear more about turning research partnerships into strategic competitive advantages? Click the link here: https://hubs.la/Q03SjmTy0

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The UKG Pro® suite, with UKG Talk now included, is a cornerstone of Wahooz’s and Roaring Springs’ operations, simplifying complex processes, automating tasks, and empowering staff to focus on driving business success. https://ukg.inc/4j17sXJ #WeAreUKG

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Raising prices or shrinking products isn’t a long-term plan. Manufacturers need new ways to grow, fast, and thoughtful planning is a great place to start.  This blog from RELEX Solutions offers solid ideas on increasing visibility, reducing waste, and making smarter decisions.  Here’s the link to check it out: https://relex.link/46zVWj5 #CPG #Manufacturing #SupplyChain #RELEX #PlanningWithPurpose 

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Your biggest advantage as a franchisor is scale, but only if every location actually uses the tools you give them. ㅤ Franchise systems invest in national campaigns, templates, brand assets, training, and technology. But tools only create value when operators apply them consistently. Too often, franchisors build powerful marketing systems, but operators stick to outdated habits, old materials, or DIY shortcuts. ㅤ 📦 Resources don’t matter if they sit on a shelf. Implementation is what creates growth. The brands that win are the ones where franchisees actually use the tools they’re given, correctly, consistently, and proudly. ㅤ Scale is only an advantage when it’s activated. Which tool or resource in your system is most underused, and why? #FranchiseDevelopment #MarketingExecution #FranchiseTools #BrandPerformance #Leadership #FranchiseGrowth

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Daniel Joseph Barry, VP of Product Marketing Configit shares the latest updates to Configit Ace® and Configit Quote® enhance modeling flexibility for all users! New features boost Virtual Tabulation® efficiency and improve user experience in Configit Quote® 13.1. Get the latest on this technology in our white paper here: https://bit.ly/4mLNu5M #whitepaper #virtualtabulation #productconfiguration

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As a member of PMMI's Business Intelligence Committee for over 10 years, I'm eager to share helpful industry resources... 🚀 Predictive maintenance is changing the game. Unlike traditional preventative maintenance—based on schedules—predictive maintenance leverages real-time data to determine exactly when servicing is needed. The result? Reduced downtime, smarter resource use, and maintenance that’s truly on time, not just on the calendar. ✨Learn more in PMMI’s “2024 State of the Industry” report! https://lnkd.in/e8wx5TXU

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Many teams produce content. But few are manufacturing opportunity. Curious what that could look like in your org? I highly recommend checking out this great breakdown from Constellation Research about content supply chains (and then you’ll understand the image) — https://ow.ly/LbHW30sM1tq

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