Vince Koehler

Are challenges getting in the way of your AEP implementation? Whether you’re facing data silos, a lack of buy-in from leadership, or understanding the nuances of your licensing agreement, tackling these challenges is instrumental in ensuring seamless AEP implementation. We want to hear from you! Leave a comment below with the challenge(s) your enterprise is facing or might face when you start your AEP implementation. To find out how you can ensure a successful one, read our latest article now: https://splr.io/6041SKew3 #EngineeringFirst #AdobeExperiencePlatform #AEP #AEPimplementation #AdobePartner

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PulsePoint’s 2026 Health Marketing and Media Trends Report is here. Created in partnership with CMI Media Group, the report examines the key forces shaping healthcare marketing in 2026. Informed by in-depth interviews, the goal of this report is to share bold predictions and equip healthcare marketers with the information they need to make confident decisions in the year ahead. We’d love to extend our appreciation to the participating CMI Media Group team: Andrew Miller (EVP of Digital Activation), Clifton Covey (SVP, Group Director of Digital Activation), Callie Smith DiZillo (VP of Paid Social), Josh Simon (GSVP of Centered), Molly Farrell (SVP of Programmatic), Julie Hurvitz Aliaga (EVP of Innovation, Content and Partnerships), Bari Cohn Maniff (GSVP of Engagement Strategy), Mark Pappas (EVP of Innovation), and Alexandra Gilson (SVP of Paid Social). 🔗 Read the full report here: https://lnkd.in/gPhxG-CX #HealthcareMarketing #ProgrammaticAdvertising #HealthMarketingTrends

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Healthcare isn’t about the hard sell. It’s about education, trust, and empowerment. Our Campaign Manager, Macie McCallum, dives into why thought leadership is a must in your marketing strategy. Check out the full blog to learn more: https://lnkd.in/gDbFUcmA

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BGM (Buying Group Marketing) is the new ABM.  Yes, ABM was named wrong in the first place—it should’ve been Account Based GTM or Account Based Experience (ABX), because it’s not just a Marketing thing. And, yes, it’s still foundational for business that market complex solutions with long sales cycles. But, there’s been a clear evolution the last 15 years that’s led us to the criticality of buying groups. It started around 2010 when the lead based approach reached its end point (at least as a primary strategy) for two reasons: 1. The buying process was moving more digital, therefore more of the decision-making was happening prior to the lead 2. More and more leads were coming from junior people in accounts that couldn’t buy, creating a rift between Sales and Marketing That led to the decade plus evolution of ABM as a practice, as a job function, and as a technology. ABM was a huge step forward because it focused resources on accounts that led to the greatest LTV and made Sales and Marketing alignment a priority. But today, the best go-to-markets are super-charging ABM by operationalizing buying groups. The reasons this is critical are: 1. Not everyone in an account is relevant to the sales cycle 2. There are more people involved in a sales cycle than ever before 3. Accounts can purchase multiple products, focusing on the account alone (without using buying groups as a data object) makes it very difficult to prospect, sell, forecast multiple opportunities in the same account 4. Engaging buying groups de-risks every phase of revenue creation–pipeline, win rates, renewal, expansion 5. It is an absolute competitive differentiator right now because few companies are doing it well I’m convinced that BGM initiatives will drive the next wave of B2B growth. More to come on how we’re making this change internally at Demandbase.

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We broke down data from the 2025 SaaS Benchmarks Report by region, to uncover how Midwest startups compare to the rest of the United States for StartMidwest. Here's what we found 👉 https://lnkd.in/eb9Dfv3c

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We are excited to share that SD Digital Chief Digital Innovator, John Huckle, will be speaking at Community Summit this October! 🎤 In his speaker session, John will explore how Business Central can enable a Best-in-Class Accounts Payable (AP) process. Attendees will discover: 🚗 The roadmap to implementing touchless invoicing in Business Central, including best practices for strengthening controls, minimizing paper reliance and optimizing spend while improving operational efficiency 📈 Key Business Central features, configurations and Power BI dashboards that can drive immediate improvements in your company’s spend management ✅ A step-by-step approach to AP process enhancements, complete with a sample roadmap and checklist to help track your progress Don’t miss the opportunity to gain valuable insights and strategies for optimizing your AP processes! 📅 Mark your calendars for October 19-23 and explore more about John’s session here: https://ow.ly/A6o950Wf7Ac #CommunitySummit #BusinessCentral #SDDigital

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"As a CMO, you need to consider AI as part of your team." AI isn't just a tool to use in a pinch, it's a major unlock to your GTM strategies. Chris Bontempo, CMO, Johnson Controls joined us on Pipeline Visionaries and shared three major considerations CMOs need to be keeping in mind in this new era in marketing: 1️⃣ Is your website designed for LLMs to scrape? 2️⃣ Are you looking at AI as a tool or a teammate? 3️⃣ Are you hands on keys with this new tech? Listen to the full conversation here: https://lnkd.in/e4pVU7hh

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You know you need to exceed expectations, but do you know why it's the ultimate client retention strategy? Ken Roman's latest article uncovers the surprising truth about what keeps clients loyal. Don't just meet expectations, understand the power of the "hug." https://okt.to/wCVeuy

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According to new Kelley research, when navigating a crisis, one strategy does not fit all stages. Early on, "one voice" messaging for disaster organizations is effective, but tailored content resonates better as recovery proceeds. Different needs - from finding relief to giving support, require relevant communication. https://bit.ly/420gZIF

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Healthcare marketers: You being held accountable for ROI, but you have to deliver it compliantly. That means understanding your infrastructure, where your data lives, and how to balance compliance with performance. The good news? You have more control than you think. Your MarTech stack can drive phenomenal results AND keep you compliant. Our Ultimate Guide to HIPAA-Compliant Cloud Infrastructure helps marketers: - Speak the language of IT and compliance teams - Advocate for the tools you need - Build infrastructure that maximizes both performance and privacy Download the guide: https://lnkd.in/gPaX5cRT #HIPAA #CloudInfrastructure #Privacy #HealthcareMarketing #MarTech

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Getting healthcare deals to move faster is an art and a science. Mark Erwich, Michael Passanante, FACHE and Amy Swanson are the Leonardo Da Vincis of pipeline optimization. Hear how these brilliant and accomplished healthcare technology marketing leaders have developed some effective best practices in optimizing the pipeline. https://lnkd.in/gvie_wFq

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