About
I work with senior leaders and Fortune 1000 organizations at the moments when leadership…
Services
Articles by Erin
Activity
7K followers
-
Erin Coupe shared thisI read an article this week about Southwest Airlines CEO Bob Jordan blocking off large chunks of his calendar on Wednesday through Friday afternoons so no one can schedule over them. He schedules that time as a non-negotiable for actual work and strategic thinking, alone. It immediately made me think about how often I see the opposite. I’ve worked with countless leaders who take pride in how needed they are… how every meeting requires them… how full their calendar is from morning to night. And then the real work? It happens after hours, on nights and weekends. In the margins of an already full life. (And it even makes them resentful after a while... we all know those who play the martyr and I know I was guilty of it in the past). Somewhere along the way, that became a badge of honor, but it’s not. Being in every meeting doesn’t make you effective. Being constantly needed doesn’t make you valuable. If everything needs you, nothing is actually being led. More often, it’s a sign your time and your energy aren’t being led with intention by YOU. This is the premise behind my book, I Can Fit That In. Fitting in what matters isn’t about finding more time. It’s about cutting what doesn’t. It requires the awareness to recognize where you’re not actually a contributor… the discipline to step out of spaces that don’t require you… and the courage to protect time for the work only you can do. Because it’s not time that’s scarce. It’s ownership. When you don’t take control of your calendar, it gets filled for you. And when your calendar is full, your energy is already spent. Leadership requires something different. Not reacting to your time. Designing it. Because where your time goes, your energy follows. And how you direct your energy determines how well you lead.
-
Erin Coupe shared thisBurnout is often treated like a badge of honor in high-performing environments. But what if burnout isn’t the price of success and rather it's a signal the model is broken? In this episode of I Can Fit That In, I sit down with Bria Martin to explore a leadership shift that feels especially relevant right now: moving out of constant “fire mode” and learning how to lead with a blend of ambition and humanity. After her own wake-up call, Bria developed the "Soul Fire" framework to help leaders and organizations build sustainable success without sacrificing well-being. In this conversation, we explore: -why balancing “soul and fire” creates stronger performance -how to recognize your current energy rhythm and shift it intentionally -the overlooked keys to fulfillment - healing, spaciousness, and discernment A theme I appreciated throughout: sustainable performance requires intention. It requires leaders who can create capacity, not just drive output. If you’re responsible for leading teams (or you’re a high performer trying to build a career you can actually sustain) this conversation may reshape how you think your own success. Catch the full episode on YouTube, Spotify, and Apple Podcasts
-
Erin Coupe shared thisMarriott Hotels’s March Madness campaign on game day rituals lights me up because it points to something I talk about often, and that many leaders overlook. How you arrive at a moment matters. For athletes, rituals are often the difference between being mentally scattered and emotionally sidetracked, and being fully present. They elevate mindset, increase energy, and create the internal steadiness needed to perform under pressure. That same principle applies inside organizations. Leaders don’t just need strategy. They need an internal operating rhythm that supports clarity, presence, and sustainable performance especially in high-pressure, demanding environments. Rituals are how that rhythm gets built. They're the small, intentional practices that fuel you from the inside out so you can show up at your best and create a meaningful ripple effect across teams, cultures, and results. I’m encouraged to see the language of rituals becoming more mainstream. It’s a cultural shift and the organizations that win long-term will be the ones that focus on building energy and capacity, not just output.
-
Erin Coupe shared thisThe best leaders aren’t the ones who avoid stress. They’re the ones who stay steady while experiencing it. Corporate environments are high pressure and stakes are high. What separates strong leadership teams from struggling ones is rarely strategy or talent. It’s emotional stability. Because instability is costly. It shows up as: - reactive decisions - shortened patience - avoided conversations - misalignment across teams - cultures where people don’t feel safe telling the truth And more often than not, the stress isn’t just external. We amplify it internally. Emotional stability doesn’t mean you don’t feel pressure. It means you regulate yourself in real time so your emotions don’t run the show. The shift is simple, but not easy: -Notice reactivity early. -Pause before responding. -Choose the next right response not the fastest one. This is where leadership changes. Leaders who can steady themselves create steadier teams. Conversations happen sooner. Accountability increases. Trust builds. A question I often leave leaders with: When your team is under pressure…do you add calm, or do you add chaos? Because your emotional state is contagious. And whether you intend it or not, you’re training your team every day on what “normal” looks like. The leaders who sustain impact over time don’t just manage work, they manage themselves.
-
Erin Coupe shared thisFor anyone wondering how and what kind of rituals you can design and implement in your company or with your teams, this is a great example. No surprise the business was sold to Workday for $1 billion! Just sayin… 💫Erin Coupe shared thisGreat companies are built on great rituals I learned from Shishir Mehrotra. Here are some of my favorites at Sana: - Promotion crashes: When someone is promoted, the entire leadership team crashes their 1:1 to share why we believe in them, how they’ve lived our values, and what we hope they’ll take on next. - Write-first meetings: In meetings, everyone writes their thoughts on a shared canvas before we discuss, so we collect all perspectives in parallel. - Trailers: Twice a year, we create a trailer that shows what we want the product to look like six months from now. - Demos: Every Friday, we run company-wide demos where the product team shares what they’ve shipped. - Red pens: Every Friday, we review marketing and product design to ensure a coherent voice. - Missions: Every six months, we reorganize the company around a small set of missions, aligning the org chart with strategy. - Mission calls: Every Monday, we review all missions, rank problems from most to least important, and work through them together. - Crowdsourced beliefs & bets: Every six months, we review our data and crowdsource the team’s beliefs and bets for the next half-year. - Iconic projects: Every team member has one iconic project so everyone is always working on something legendary. - Eat the frog: Every Monday, we start by tackling the hardest, most important tasks together. What are your favorite rituals?
-
Erin Coupe shared thisA man commented on one of my YouTube videos this week, “I just found your book at the MGM Grand in Las Vegas sitting on a table. I read the first 50 pages while on a walk and I have to say thank you for the different way of looking at life.” I read it more than once and let it sink in. It amazed me that somehow, a copy of I Can Fit That In ended up on a random table in Las Vegas… and found its way to someone who decided to pick it up. You can’t plan for this. When you create something from a place that's authentically you, vulnerable, and deeply human, you don’t get to control where it goes or who it reaches. You just trust that it will land where it’s meant to. And every once in a while, you get a glimpse of that. It’s easy to measure the work in what it costs you. The hours spent writing and rewriting. The financial investment of bringing something to life. The time sacrificed to focus away from other things, other people, other parts of your life. Moments like this remind me that the real impact of what we create often happens far beyond anything we’ll ever see or measure. You can’t manufacture a book left on a table. A stranger picking it up. A shift in perspective after reading it. Creating something from scratch is not for the faint of heart. It asks for commitment, belief, and a willingness to keep going even when the outcome is uncertain. But when it’s rooted in truth and comes from your heart, it has a way of traveling farther than you ever could have planned. For me, that’s what this work has always been about. Not just creating something successful, but creating something that meets people where they are… and helps them see their lives, their choices, and themselves in a different light. That’s the kind of impact I care about.
-
Erin Coupe shared thisI was booked to deliver a keynote and fireside chat for Intuit at their HQ in Mountain View… and thought, if I’m heading out west, I might as well add another day to the trip. So I incorporated a stop at Chief in San Francisco for a book tour event. Working with Mary Yukari Hodges was seamless, and as a long-time member, I’m always reminded how intentional Chief is about making women feel seen, especially in milestone moments. (They even surprised me with flowers to celebrate my book, I Can Fit That In, being selected for J.P. Morgan’s NextList 2026. A moment I won’t forget.) The women who showed up? Incredible. We moved through a mini workshop on themes from my book (designing both micro and macro rituals) and what stood out most wasn’t just the ideas. It was what they chose to commit to. One small group decided they’ll meet weekly at the beach to walk together, creating space for connection, accountability, and presence. Others committed to daily practices like breathwork and meditation. A few made what might be the most underrated leadership decision of all: ending meetings 5 minutes early on purpose to stand up, reset, hydrate, and yes… use the bathroom. (It’s wild how many people don’t give themselves permission for this.) And one that really struck a chord…Spending intentional time with elders at a senior center because it grounds them, brings perspective, and lights up people who might otherwise feel forgotten. That’s the thing about this work. Shifts don't have to be HUGE to be meaningful. But when you're intentional, it changes how you live and how you lead. You find meaning for yourself and influence others without so much effort. I'm grateful for every woman in that room. For the honesty, the laughter (a lot more of that than tears), and the connections that formed so quickly. San Francisco, I’ll be back. There’s a lot of incredible work happening in tech, and a lot of leaders I’d love to serve. Call me 😉
-
Erin Coupe shared thisWhat happens when someone spends a lifetime chasing the impossible and discovers something deeper along the way? In this episode of I Can Fit That In, I sit down with Eric Spencer, Chief Financial Officer at Universa Investments L.P., endurance athlete, investor, author, and producer of the documentary The Badwater 135. Eric has pursued extreme goals - ultramarathons across deserts, investing in biotechnology, and producing films centered on human resilience. But the most compelling part of this conversation is the leadership and life perspective behind it: how curiosity, disciplined commitment, and meaningful relationships can shape an extraordinary path. In this episode, we explore: -what ultrarunning reveals about resilience and self discovery -how unexpected relationships create life changing opportunities -why purpose and impact matter more than achievement alone If you’re building something, chasing a big goal, or navigating a season of change, this conversation is a reminder that success is most meaningful when it’s directed toward impact. Full episode available on YouTube, Spotify, and Apple Podcasts. #impact #highperformance #mindset
-
Erin Coupe reposted thisErin Coupe reposted thisWhat if the thing driving your success is also what's burning you out? For most high achievers, overdrive isn't a phase — it's an operating system. And it works. Until it doesn't. Our next Ellevate Executive Roundtable features Erin Coupe — former Wall Streeter, CEO of Authentically EC, and one of the most grounded voices in modern leadership. Drawing from neuroscience and nearly two decades in Fortune 200 companies, Erin will share the practical tools that help high performers move from: → Constant overdrive to genuine clarity → Disconnection to alignment → Exhaustion to fulfillment This is the conversation for leaders who are done just getting through the day — and ready to lead with real intention. 📌 Activate your Ellevate account and register now: ellevatenetwork.com #EllevateNetwork #ExecutiveLeadership #WomenWhoLead #ConsciousLeadership #ErinCoupe #LeadershipDevelopment #IntentionalLeadership #BurnoutPrevention
Erin Coupe replied to a comment
11m
Renee Vincelli 💯 and yet people so often let time squander. The biggest thing is cutting out of the schedule what doesn’t belong, and that’s what the scissors on my book cover symbolize… another post on that detail soon😉
Erin Coupe commented on a post
30m
Link to the full article in Fortune 👉 https://fortune.com/article/southwest-ceo-bob-jordan-meetings-not-work-blocks-off-calendar-productivity-hacks-leadership-strategy/
Erin Coupe commented on a post
40m
Thank you for sharing Sarah McArthur! The message is so important for modern leadership, time has shifted, things are different, it’s time to live and lead different too. I’m delivering another keynote today on the very topic🙌
-
Erin Coupe liked thisI read an article this week about Southwest Airlines CEO Bob Jordan blocking off large chunks of his calendar on Wednesday through Friday afternoons so no one can schedule over them. He schedules that time as a non-negotiable for actual work and strategic thinking, alone. It immediately made me think about how often I see the opposite. I’ve worked with countless leaders who take pride in how needed they are… how every meeting requires them… how full their calendar is from morning to night. And then the real work? It happens after hours, on nights and weekends. In the margins of an already full life. (And it even makes them resentful after a while... we all know those who play the martyr and I know I was guilty of it in the past). Somewhere along the way, that became a badge of honor, but it’s not. Being in every meeting doesn’t make you effective. Being constantly needed doesn’t make you valuable. If everything needs you, nothing is actually being led. More often, it’s a sign your time and your energy aren’t being led with intention by YOU. This is the premise behind my book, I Can Fit That In. Fitting in what matters isn’t about finding more time. It’s about cutting what doesn’t. It requires the awareness to recognize where you’re not actually a contributor… the discipline to step out of spaces that don’t require you… and the courage to protect time for the work only you can do. Because it’s not time that’s scarce. It’s ownership. When you don’t take control of your calendar, it gets filled for you. And when your calendar is full, your energy is already spent. Leadership requires something different. Not reacting to your time. Designing it. Because where your time goes, your energy follows. And how you direct your energy determines how well you lead.
-
Erin Coupe liked thisErin Coupe liked thisOur Leader to Leader Quote of the Day is from Erin Coupe View and share Erin's article here: https://lnkd.in/eiv5jvBU Alan Mulally, Connie Dieken, James D. White, Krista White, Jeremy Hunter, Deborah Riegel #sustainable #leadership
-
Erin Coupe liked thisErin Coupe liked thisOn March 28th, Glanbia Group CEO Hugh McGuire and I had the pleasure of joining the Glanbia Performance Nutrition (GPN) Mexico team in Mexico City for the official announcement of our brand, #OptimumNutrition's, sponsorship of the Mexican National Football Team. We are proud to be the Official Protein and Creatine of the squad! As we gear up for the launch of our new brand campaign on April 10th, we aim to inspire millions of athletes, fans, and creators in Mexico to unite around their passion for sport, soccer and community. The campaign encourages everyone to "put on the jersey," elevate their performance, and join Selección ON — the biggest team in the world. Take a sneak peek. More "behind the scenes" to come. Meanwhile, congratulations to all who made this vision come to life! Ricardo Barbara Ricardo O. Alfonso Gomez Marcela Parra Christian Candiani
Experience & Education
-
Authentically EC Inc.
View Erin’s full experience
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Other similar profiles
Explore more posts
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top contentOthers named Erin Coupe
4 others named Erin Coupe are on LinkedIn
See others named Erin Coupe