Activity
11K followers
Experience & Education
Publications
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Influencer Marketing's Dirty Little Secret
SteamFeed
See publicationGood brands and agencies, with the genuine intention of driving brand advocacy, are being grossly misled by what are often referred to as ‘Influencer Marketing’ companies. There’s a pervasive dirty secret that isn’t being talked about…
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How Facebook Fans Can Inform Your Content Marketing Strategies
Content Marketing Institute
See publicationIt's easy to get lost in the aggregate data Facebook provides. It's useful, but it tells how your content performed, not why it performed that way. Brand marketers should dig into the "why" for deeper insights. Find out more about how your Facebook fans can inform your content marketing strategies.
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The Myth of the Everything Advocate
CMO.com
See publication“Activate Your Real Advocates, Not Mercenaries – The differences between advocates and “influencers” illustrate why brand commitment to genuine advocacy marketing is high, while satisfaction with the crop of rent-a-fan providers continues to drop.”
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DARK DATA AND MEASURING INVISIBLE IMPACT IN YOUR FACEBOOK COMMUNITY
Social Media Today
See publication“In digital communities, good brand managers spend their time observing and interacting with the hundreds or maybe even thousands of fans who engage daily by commenting and posting. These vocal fans are incredibly important, but they represent only a part of the story. Over 80 percent of brand fans are lurkers – quiet fans that neither comment nor post.”
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Facebook Ad Fraud: How to Beat Fake Likes
AllFacebook.com
See publication“To beat the threat of fake likes, you’ll need to focus on engagement, a strong core fan base, and contextual ads that draw the genuine fans needed for ROI.”
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APPLE AND INFLUENCER MARKETING: IS APPLE DITCHING ITS JOBS ROOTS?
Wired Magazine
See publicationWhat Apple’s Topsy Acquisition means for the future of Advocate Marketing.
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Beyond the Hype of Influence
Direct Marketing News
See publicationInfluence Marketing is a key strategy for many trying to get value from their social efforts, but many initiatives fall short, often because they don't authentically connect with that brand's real advocates. How to look beyond rented influencers from social scoring companies and connect with your genuine advocates in a way that matters.
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How to partner with your brand's biggest fans
iMedia
See publicationAvoid the pitfalls of Nutella and partner with your brand's best fans, with several great brand examples.
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Activating Facebook Superfans
Social Media Monthly
See publicationThree Key Ways Superfans impact brand communities, as validators, defenders, and inviters.
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Lurkers and Superfans, why you need both
AllFacebook
See publicationExploring the different types of good fans in communities, what motivates each, and how any influencer-activation strategy must take into account how to shape a great experience for the many different types of fans.
Patents
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Contribution filtering for online community advocacy management platform
Issued US US9473584 B2
See patentFor an online community advocacy management platform, the techniques herein intelligently provide mechanisms and user interfaces for filtering (triaging) the view of comments and content based on advocate levels, trend rates, consumer participation, hot topics, recent activity, etc. by gauging the likelihood of user-generated actions to cause future influence based on their algorithmic similarities to historically influential actions, and weighted based on an aggregate, compounding history of…
For an online community advocacy management platform, the techniques herein intelligently provide mechanisms and user interfaces for filtering (triaging) the view of comments and content based on advocate levels, trend rates, consumer participation, hot topics, recent activity, etc. by gauging the likelihood of user-generated actions to cause future influence based on their algorithmic similarities to historically influential actions, and weighted based on an aggregate, compounding history of individuals throughout time.
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Cross-platform content management for online community advocacy management platform
Issued US US 9015605 B2
See patentFor an online community advocacy management platform, techniques (APIs) are described for pulling comments in from the app/plug-in, and cross-pollinating the social online community (e.g., social network website "walls") and app/plug-in content in an intelligent manner (which content, how often, etc.).
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PASS-THROUGH WEB TRAFFIC SYSTEMS AND METHODS
US U.S. Utility Application No. 15/158,099
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