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I’m the editor of LinkedIn, overseeing a team focused on building the voice of the…
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Executive's Guide to Engaging on LinkedIn15m
Executive's Guide to Engaging on LinkedIn
By: Daniel Roth
Articles by Daniel
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Daniel Roth shared this"Look at me, look at me, look at me." Not the right way to use the feed. What is? Check out this clip of CEO — and as of today, book author! — Ryan Roslansky, who on a recent In The Room Live (https://lnkd.in/dhGRGNPh) took questions from members about how be be prepared for the changes in how we work. That includes how best to use LinkedIn. Want much more? His book, Open to Work, surfaces the data and lessons from key leaders that are critical to building a career that endures...
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Daniel Roth reposted thisFrom day one at SEMAFOR, our North Star has been talent. Great conversation with Daniel Roth on why the people around you make all the difference. I'm grateful every day to work alongside the team we've built at SEMAFOR.Daniel Roth reposted thisHow do you make sure you're getting the best of the best when building a team from scratch? “I remember when I was starting Semafor, I was sitting at my kitchen table and I just spent days and days and days making like 500 phone calls a day,” SEMAFOR Co-founder and CEO Justin B. Smith tells LinkedIn Editor in Chief Daniel Roth. On these calls, Smith asked, " What's the most amazing talent that's so happy that would never actually consider leaving their job because they're so cherished where they are?” By doing this, certain names would rise to the top. “That’s where the best talent is,” Smith says. And while most people consider these candidates "ungettable," Smith only sees potential. “ If you ask enough intelligent people where the best talent is, the diagram will sort of form itself and you'll end up with all arrows pointing at like one or two people.” What's your secret formula to hiring high-quality talent? Share in the comments.
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Daniel Roth shared thisMy mom, Marcia Roth, has devoted her career to battling domestic violence, inventing innovative ways to change how judges, legislators, law enforcement, and businesses take on this public health scourge. Her influence shows up in laws around the country … and even in the technology that calls when you when your plane is late. Her latest — and potentially most enduring — chapter just got announced. The Louis D. Brandeis School of Law at the University of Louisville will be taking over the Mary Byron Project, Inc to create the new Mary Byron Center and Endowed Chair in Intimate Partner Violence. This partnership ensures that my mom’s vision for systemic change and survivor advocacy will be woven into coursework and research, training future leaders who can come up with ways to dismantle the cycle of violence. It’s another example of how she has scaled her impact — first in government, then in startups, nonprofits, and now, higher ed. I’m beyond proud of her. And I’m super impressed with University of Louisville leadership for recognizing how impactful this will be for the school and beyond.Daniel Roth shared thisWhat a week! I couldn’t be more proud of my mom, Marcia Roth. Over the course of her remarkable career, she has been a visionary in transforming the field of domestic violence work nationwide, creating and advancing groundbreaking solutions that have changed countless lives. And she’s not slowing down even though she always insists she is—now through the creation of the Mary Byron Center and an Endowed Chair at the University of Louisville Law School.UofL Brandeis School of Law establishes new Mary Byron Center and Endowed ChairUofL Brandeis School of Law establishes new Mary Byron Center and Endowed Chair
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Daniel Roth reposted thisDaniel Roth reposted thisMy video statement on the tragic accident involving Air Canada Express AC8646: Ma déclaration vidéo au sujet du tragique accident impliquant le vol Air Canada Express AC8646:
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Daniel Roth shared thisI went on one of my favorite podcasts to talk about how I've been building with AI. But the one technique I use most — out of everything host Claire Vo and I discussed — is less about building and more about managing: Every evening before I leave work, I ask Copilot one question: "What did I drop the ball on today?" It scans my emails, Teams messages, docs that have to do with my areas, tickets, looks up and down my org chart to find changes, and gives me a list of todos to try to save my relationships. I run through the list on the commute home and catch up where I need to. It's the world's simplest prompt, but it works wonders as a manager. I talked about this and my vibe coding techniques on the How I AI podcast with Claire Vo. Full article and episode breakdown in the comments.Bob builds. Ray reviews. And neither of them gets a thank youBob builds. Ray reviews. And neither of them gets a thank you
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Daniel Roth reposted thisDaniel Roth reposted thisCoordinated “like-for-like” engagement as an attempt to boost visibility comes at a real cost to members, to creators, and to authenticity. I recently spoke with Jodie Cook at Forbes about what LinkedIn is seeing and what we’re doing to support authentic content and conversations. A few things to highlight: 🤝 Sharing content is fine, but coordinated reciprocity isn’t. There’s a big difference between encouraging a colleague to weigh in and organizing quid‑pro‑quo engagement. ❌ Pods can result in reach penalties. When engagement is automated or artificial, we might limit how far content travels beyond your immediate network. ⭐ Authentic engagement wins long term. Content performs best when people interact because it’s genuinely useful, relevant, or thought‑provoking. You can read more here: https://lnkd.in/e_RcpGKxLinkedIn Just Killed Engagement Pods. Here's What To Do InsteadLinkedIn Just Killed Engagement Pods. Here's What To Do Instead
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Daniel Roth shared thisJet fuel and fighting aliens… Bill Gurley and I trade metaphors for what leaning on AI can do for you. Point is: it’s can be an accelerant for succeeding with the things you’re passionate about at work. Catch the full episode here: https://lnkd.in/TIWBillGurley
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Daniel Roth reposted thisDaniel Roth reposted this"I'm not a software engineer. I'm just a really picky customer." That's Daniel Roth, editor of LinkedIn (yeah, this one!), who builds iOS apps to the App Store on weekends using a dueling Claude Code setup: 👷 Bob builds 🕵 Ray reviews 🙅♂️ Dan breaks ties In this ep you'll see: - how to run two Claude Code agents in parallel, with different background colors (!) to keep things organized - his standing Claude chat that ranks every feature idea by build time and impact, so he always knows what to build next - the "what did I drop the ball on?" Microsoft Copilot prompt he runs every evening to wrap up his day job You'll also see how he solves the "sprint to make the train" problem with his vibe coded iOS app. A huge thank you to our amazing sponsors: 💼 WorkOS - Make your app Enterprise Ready today 🫏 Vanta - Automate compliance and simplify security Full episode on YT: https://lnkd.in/gW4XmEFz
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Daniel Roth shared thisLook, I'm a "How I AI" superfan — Claire Vo and Lenny Rachitsky's engaging podcast on how people build with AI — so getting to go on the show was a highlight of the year. But I was jonesing for an invite for a specific reason beyond just getting to meet Claire: I’m obsessed with the idea that this AI moment isn't just for "technical people." It's for everyone. My AI experience has been that if you start with fascination — what legendary VC Bill Gurley talks about as being the unlock to a career today (see lnkd.in/tiw) — you can build tools that solve problems you spot in the world. Unlike other tech revolutions, this time the tools *teach you* how to use them. It takes a lot of patience and you'll make a lot of mistakes, but it's never not interesting or out of reach. So with Claire, I walked through the exact (and slightly chaotic) system I use to build iOS apps on my weekends. I hope this helps! • My "Dueling Agents" setup: I run two versions of Claude—Bob (the builder) and Ray (the skeptical reviewer) to keep the code clean.(https://lnkd.in/dRDMcfde) • The "Picky Customer" mindset: Why my lack of coding skills doesn't hold me back — I just focus on the experience I want.(https://lnkd.in/db9sHcSA) • The "Nightly Nudge": How I use Copilot at the end of every workday to tell me exactly where I dropped the ball.(https://lnkd.in/dabCeBQn) If you’ve been sitting on the sidelines thinking you can't build because you don't know how to code, I hope this helps you realize that the only thing stopping you is you. Check out the full conversation here: https://lnkd.in/dmbHFaGV (Also thanks to Michael Lombard for this screenshot — I'm afraid I'm about to lose my "human editor" sweatshirt if I keep talking this way.)
Daniel Roth commented on a post
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Congratulations, Mom! What a great achievement. Can't wait to see how this next generation transforms our understanding of how to fight and prevent DV.
Daniel Roth commented on a post
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Such a great convo. I have begun to use this technique and have recommended it to others. Thank you for sharing it!
Cc Lakshman Somasundaram
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Daniel Roth liked thisDaniel Roth liked thisYou Can't Even Relax Correctly. “Hobbies were once where people went to be amateur, unproductive, a little useless, and happily absorbed. Now they feel like one more place to prove that your time, your taste, your discipline, and your self are all being spent correctly.” Feel like Rodrigo Brancatelli could have @-ed me in this weekend’s Substack: https://lnkd.in/dRR_xygA I remember finishing Copenhagen Half Marathon 4 weeks after a hamstring injury and being frustrated that it wasn’t a sub 1h30. Running became more joyful once my Garmin broke and I didn't replace it. But the most tragic bit of this article is that: “Youth sports participation for kids aged 6 to 17 dropped 27% between 2019 and 2025 — millions and millions of children are not playing team sports. Researchers traced this partly to professionalization: pay-to-play models and early specialisation have made casual participation feel like failure. Children, who process shame very efficiently, are quitting.” I moved to Sweden and started coaching youth football because I had spare time and a love for the game. It was supposed to be a hobby, but I immediately felt behind when I found myself in the internet coaching bubble where everyone’s breaking down what Guardiola does. I’d give 20 hours a week outside of work to push the quality of my sessions and put out complicated drills that, looking back, were sometimes ridiculous. Then the imposter syndrome peaked with joining LB07, a place where I thought every coach must have a UEFA A License and had memorized Inverting The Pyramid. Some of those players had been in elite academies, they ate well, did extra in the gym and had high ambitions with football. So I have to thank Olof Persson for being a Sport Director who, from our first meeting at the tactics board, made it clear that sometimes these guys just need to play (and as a coach that’s okay). In time we learned that, far from being okay, it was one of our sharpest coaching tools. We’d win a lot, but I’m more proud of the guys that had 90%+ attendance in a club where we trained three times a week, especially during one of the most challenging years of their school life. I think that’s a signal that we built a development environment that didn’t ignore fun, one where we might not freeze a game for 30-minutes and let the boys play freely. We proved that taking something seriously doesn’t *always* have to be so serious. In a sport where so so few will make it professional, I think the rest of us carry a responsibility to keep it joyfully unproductive at times. As Rodrigo puts it, “Nerd out. Care too much… Just give yourself permission to be an amateur.” And it reminds me of one of my favourite coaching quotes: “The ball smiles when the player smiles, and the player can only smile when they know they can make mistakes.” To the coaching network on here: kids need to play. And to myself and everyone else: big kids do too.
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Daniel Roth liked thisDaniel Roth liked thisFor the first time since 2022, the national average for a gallon of gas has crossed $4 — up more than a dollar in just one month since the war in Iran began. When gas takes up a bigger share of the household budget, consumers make hard choices about discretionary spending and hunt for value wherever they can find it. Here's one major way that's already showing up in Consumer Edge data: Warehouse clubs are winning at the pump. Our credit and debit card data shows that Costco's share of total U.S. gas station spend jumped from 6.4% to 6.9% in just two weeks — a 50 basis point gain. Sam's Club climbed 20bps over the same period to 2.6%. And Costco just announced its first-ever standalone 40-pump gas station opening this June in Mission Viejo, CA — with a second planned for Honolulu in 2027. The timing is not a coincidence. The data suggests warehouse clubs are emerging as the go-to destination for cost-conscious drivers. #GasPrices #ConsumerSpending #RetailTrends https://lnkd.in/eSAvCKmQ
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Daniel Roth reacted on thisDaniel Roth reacted on thisWe can not police our way out of intimate partner violence. We have to find new and transformative ways to stop this crime from infecting the next generation. Most victims will never step foot in a courtroom, but they WILL visit a doctor, enroll a child in school, go to a dentist, or seek a lawyer’s advice. If those professionals don’t understand the dynamics of abuse, the system fails the victim by reinforcing the perpetrators version of the events (“You made me do it.” It’s YOUR fault.” “No one will help you.”) or making the victim more vulnerable by dispensing bad advice. By reaching these future leaders while they are still in school, we are changing the DNA of how our society handles this crisis. I, and the donors and supporters of the Mary Byron Project, as well as Mary Byron’s family, are proud that the Mary Byron Project, a not-for-profit founded in 2000 with the mission to finding innovative solutions to end this crime will be transformed into this new initiative at the University of Louisville. This was a massive collective effort, driven by the visionary leadership of Gerry Bradley and Melanie B. Jacobs. They immediately realized both the challenge and the opportunity to reach future professionals before they enter the field. This effort willl make our society healthier, safer, and fundamentally better. I expect many other universities throught the country to be watching- and emulating- this transformative new initiative.
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Publications
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Demand Media and the Fast, Disposable, and Profitable as Hell Media Model
Wired
See publicationThe process is automatic, random, and endless, a Stirling engine fueled by the world’s unceasing desire to know how to grow avocado trees from pits or how to throw an Atlanta Braves-themed birthday party. It is a database of human needs, and if you haven’t stumbled on a Demand video or article yet, you soon will.
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Netflix Everywhere: Sorry Cable, You're History
Wired
See publicationNetflix has taken the boldest step yet toward a world in which consumers, not programmers, determine not only what they watch but when, where, and how. The dream of routing around cable companies just may be in sight.
You'll never hear Hastings point that out, however. Unlike many in the tech world, he's a quiet disrupter, sabotaging business models silently and irretrievably. -
How to Reform Education: Think Geek
Wired
See publication"The best schools," Grodd told me later, "are able to make learning cool, so the cool kids are the ones who get As. That's an art."
It's an art that has, for the most part, been lost on educators. The notion itself seems incredibly daunting—until you look at one maligned subculture in which the smartest members are also the most popular: the geeks. If you want to reform schools, you've got to make them geekier. -
Road Map for Financial Recovery: Radical Transparency Now!
Wired
See publicationBut the volume of data obscures more than it reveals; financial reporting has become so transparent as to be invisible. Answering what should be simple questions—how secure is my cash account? How much of my bank's capital is tied up in risky debt obligations?—often seems to require a legal degree, as well as countless hours to dig through thousands of pages of documents. Undoubtedly, the warning signs of our current crisis—and the next one!—lie somewhere in all those filings, but good luck…
But the volume of data obscures more than it reveals; financial reporting has become so transparent as to be invisible. Answering what should be simple questions—how secure is my cash account? How much of my bank's capital is tied up in risky debt obligations?—often seems to require a legal degree, as well as countless hours to dig through thousands of pages of documents. Undoubtedly, the warning signs of our current crisis—and the next one!—lie somewhere in all those filings, but good luck finding them.
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Brian Roberts: The Dark Lord of Broadband Tries to Fix Comcast's Image
Wired
See publicationIt was as if, in the middle of a phone call to a friend, Comcast got on the line and in the caller's own voice told the friend he was hanging up, while the caller simultaneously heard the same message in the friend's voice.
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Back to the Garage: How Economic Turmoil Breeds Innovation
Wired
See publicationIn July 1993, Tom Siebel launched Siebel Systems, which made software for managing corporate sales staffs. The US economy was faltering, and the market for his product was new and untested. In other words, the timing couldn't have been better.
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The Rebirth of Henry Blodget
Wired
See publicationHenry Blodget has never gotten used to the chorus of hate that follows his every move. He's merely learned to live with it.
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Driven: Shai Agassi's Audacious Plan to Put Electric Cars on the Road
Wired
See publicationNow it's Agassi's turn. He starts off uncharacteristically nervous, stammering a bit. He's got something different, he says. A new approach. He believes it just might be possible to get the entire world off oil. For good. Point by point, gaining speed as he goes, he shares for the first time in public the ideas that will change his future—and possibly the world's.
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The Birth of Android: Inside Google's Plan to Free The Wireless Web
Wired
See publicationAn article looking at why Google is building Android — mostly out of fear of Microsoft! — and how Andy Rubin is pulling it off.
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Barry Sternlicht: Revenge of the Hotel King
Portfolio
See publicationBarry Sternlicht, the founder of Starwood Hotels, is getting back into the hotel business. Why? To right past wrongs.
Projects
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Executive co-sponsor, Women@ LinkedIn
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Helping LinkedIn’s largest ERG support women in our global offices through messaging, ideas, collaboration, and anywhere else I can lend a hand.
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