Chris Goddard

The most painful moment in PR. Stakeholder wants headlines. Budget is “we’ll see.” The brief is vague. The story is… not. “We need visibility.” “Top-tier media.” “Thought leadership.” What’s new? Silence. Then comes the line every PR professional knows by heart: “Just make it interesting.” 😬 PR isn’t magic. It’s strategy, timing, substance… and occasionally explaining that being alive isn’t news. Back to reframing reality.

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History Factory just released the second edition of The Heritage Gap™ Report, and the message is clear: Consumers are hungry for brand heritage yet most companies aren't serving up enough. 75% of Americans want more brand heritage on social media. We partnered with Certus Insights to analyze both consumer attitudes and the social content of 20 iconic brands. The result? The latest Brand Heritage Index™, ranking who’s leading the way. Whether you're a communicator, marketer, archivist, historian or strategist, this is your field guide to closing the gap! 📥 Download the report here: https://lnkd.in/eM83mmwy #BrandHeritage #MarketingStrategy #CorporateArchives #HeritageGap

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As AI reshapes every industry, small- and mid-sized communications agencies like ours have an opportunity to thrive. Why? Because generative AI doesn’t threaten our business model. Spring Green Communications is made up of a select number of senior comms pros delivering strategy and execution, 360-style. The arrival of AI to the way we work doesn’t represent replacement, it levels the playing field of sorts, offering increased efficiency and inspiration. While we experiment with and adopt AI capabilities to improve research and content development, we’re staying true to our Spring Green AI Principles — a set of internal standards guiding the ways we do and don’t use generative AI, to responsibly manage projects, budget and client IP. As you look to retain comms and marketing support for 2026, this may be the right time, for maybe the first time, to consider alternatives to a big agency with a big price tag and give a proven boutique firm a look. Here’s what’s in it for you: - Faster, more creative solutions because these firms (like us!) have fewer legacy systems and less bureaucracy - Personalized attention from a nimble team that is AI-enabled but authentically human - Competitive pricing providing more services and deeper engagement for your investment AI is redefining how communications and storytelling are done best — and reshaping who can do it best. The traditional ‘who’ might be changing. And we’re here for it.

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💬 Power of Member Stories 💬 This week’s Association Insights explores how member stories and testimonials can enhance your PR strategy: ✅ Highlight real-world impact through authentic stories. 📣 Share testimonials across multiple channels. 📊 Pair stories with data for emotional and factual resonance. 🤝 Encourage members to share in their own words. Member voices build trust and amplify your association’s value. 💬 How do you use member testimonials in your PR efforts? Share below! #AssociationInsights #MemberTestimonials #PRStrategy #OnWrdUpWrd

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At a time when only 1 in 4 people trust public institutions, Executive Thought Leadership is a brand’s best asset for breaking through. But, how do you know if its working?! My latest byline for Raffetto Herman Strategic Communications, published in Bulldog Reporter, breaks down how to tap into #thoughtleadership to advance your PR goals - and how you know you’ve reached the tipping point. 💡

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In talking with corporate leaders, it’s clear that the substance of responsible business strategies remains critical, even as companies refine how to talk about them in a polarized context. Stakeholders today may have strong opinions over terminology, but that’s the sideshow. The more important conversation is how to tackle challenges related to climate change, the opportunity gap and future of work. People want to see progress, now. To help the C-Suite respond to stakeholder pressures and meet the moment, Weber Advisory sustainability experts created a playbook with insights on how to navigate the evolving ESG landscape. Our view? Companies that understand how stakeholder value and impact are core to long-term growth, reputation and resilience will be positioned to win – and to write the next chapter on ESG. Explore the Beyond ESG Playbook here: https://bit.ly/47KZf5O #ESG #Sustainability

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