Peter LoCascio

When print vendor decisions are based only on cost, brand consistency quietly erodes. Color shifts. Material quality drops. Errors go unchecked. And over time, perception changes. The real question isn’t “What’s the cheapest option?” It’s “What protects the brand while optimizing spend?” If your print partner isn’t explaining what impacts consistency, you’re likely paying more than you realize. Watch the full video for the print perspective every brand team should know. #BrandConsistency #PrintMatters #BrandPerception #MarketingStrategy #BrandManagers #Procurement #PackagingDesign #ColorAccuracy #PremiumBrands #BrandProtection

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EFI and Fiery, LLC, Reach Agreement on Fiery Acquisition of Inèdit Software. Electronics For Imaging, Inc. (EFITM) announced that it has signed an agreement for Fiery, LLC, to acquire all interests in Inèdit Software, a leading RIP and color management software company serving all brands of digital textile printers worldwide. Find out more https://lnkd.in/e4a-irzy #printingsolutions #specialistprinting #printingnews #printingsoftware #acquisition #printingindustry Specialist Printing Worldwide

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*TODAY'S NEWS FROM THE ALLIANCE* PRINTING United Alliance Expands Its AI Leadership! 📢 We’re proud to announce the launch of PRINTING AI Consulting Services, a new division dedicated to helping companies across the printing industry understand, adopt, and scale artificial intelligence to solve real business challenges. Leading this exciting new initiative is Amy Bonner (Servi), a recognized expert in AI strategy and digital transformation, who will head the Alliance’s expanding AI Services and Resources portfolio. 👉 From applied AI consulting and certifications to custom playbooks, training, and research support, PRINTING AI offers members and industry partners practical solutions to bring AI from concept to application. 📍 Meet Amy and the PRINTING AI team at PRINTING United Expo 2025 in Orlando this October — and explore the new PRINTING AI Pavilion, where innovation and industry expertise meet under one roof. 📰 Read the full announcement here: https://lnkd.in/eQ9DXzTs #PRINTINGUnitedAlliance #PRINTINGAI #AIinPrint #PrintingIndustry #Innovation #Leadership #PrintingUnitedExpo #Orlando2025 #News Ford Bowers David Leskusky Mark J. Subers Chris Curran Nicole Cho Carly O’Neill Shannon Hennessey Ambrose C. Julia Villano Rice Joshua Carruth

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Choosing a print partner isn’t about ink, it’s about finding someone you trust. As a Disabled Veteran-Owned Business (DVOB) with experience on both the press and client side, here are 5 important things to consider: • Collaborative mindset – Works closely with your team to bring projects to life. • Quality – Consistent colors, sharp print, durable materials. • Speed & flexibility – Adaptable to deadlines and project scale. • Problem-solving – Identifies challenges early and offers solutions. • Trust & confidentiality – Handles sensitive information responsibly. #PharmaceuticalMarketing #DVOB #TrustedPartners #PrintSolutions Custom Marketing Solutions LLC (Veteran Owned: DVOB)

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Direct-to-Film will do for screen printing what the iGen3 did for sheetfed offset--it changed the landscape and the workflow. Screen printers awaken! You need to hear decorative apparel expert, Aaron Blank from Blue Ridge Screen Products as he places DTF technology into perspective. If you are not going to integrate DTF into your workflow, you're probably not going to make it. Great interview with one of the smartest guys in the decorative apparel space. Full interview here: https://lnkd.in/gh78nmqB

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We all know the power of print and direct mail for driving results. Yet too many printing companies overlook using these same tools to market themselves. If you want to stand out, engage buyers, and prove the value of print, you need to include it in your own marketing mix. A well-designed direct mail piece or printed campaign can make your brand unforgettable in ways digital alone never will. Print needs to be part of your marketing mix #PrintMarketing #DirectMail #PrintIndustry #MarketingMix

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Final post in our 3-part series on financial direct mail performance. CMOs don’t worry about creative, they worry about scale, timing, and risk. Personalization only works if it holds up at volume. In-home delivery only matters if it’s engineered, not assumed. That’s where infrastructure becomes a performance issue, not an operations detail. At American Litho, this is exactly what we’re built to solve high-volume, highly personalized financial direct mail delivered with speed, security, and predictable in-home timing. This is the part of financial direct mail most people never see, but CMOs feel immediately when it’s missing. READ MORE: https://lnkd.in/gFrz9itp #AmericanLitho #ALitho #CMOInsights #DirectMail #FinServMarketing #MarketingLeadership

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