Sanjay B Dalal

Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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Measurement isn’t about counting clicks, it’s about building a healthy funnel 🔑 The Evaluate & Maximize phase gives you the tools to look beyond surface metrics, connect activity to ROI, and keep your pipeline strong. Hear from leading global marketing executives, including Personio’s Alex Venus, and learn how smart reporting and experimentation fuel long-term growth: https://lnkd.in/e9gFqwXK

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Is your B2B content creation backwards? Most teams create first, then try to find the audience later. That's why 90% of your content doesn't resonate or drive pipeline. Chapter 4 of our guide reveals the fix: The Three-Circle Framework. Learn how the best marketing teams stop guessing and use intent data to inform every piece of content they publish, ensuring every asset: ✅ Meets buyer interests (What they want) ✅ Fuels business goals (What you need) ✅ Maintains credibility (What's true) Stop creating content that flops. Download the complete guide and rethink your content strategy today: https://lnkd.in/dX-qKVMt #ContentMarketing #IntentData #B2BMarketing #DemandGeneration #Intentsify #FunnelIsBroken

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Trust is the foundation of B2B marketing success and according to LinkedIn’s latest B2B Marketing Benchmark report, 94% of marketers agree it’s critical to earning buyer confidence. So how are today’s B2B leaders building that trust? The report, based on insights from 1,500 B2B marketing professionals, highlights video content as the top-performing format for establishing trust and creating stronger connections with target audiences. Explore what’s working in B2B marketing right now and how you can apply it to your strategy ➡️ https://bit.ly/44PEbel #B2BMarketing #ContentStrategy #MarketingLeadership #VideoMarketing #MarketingInsights

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OncoHost’s marketing team spent hours crafting presentations, fixing branding inconsistencies, and revising uninspired agency slide designs. By using Prezent’s platform and its extensive library of 35,000+ templates, they significantly reduced the time spent on presentations each year. 👉 Read the full case study here: https://lnkd.in/gQBQDfRk

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Creative fatigue happens faster than most marketers expect. What worked last quarter might already be losing steam—and with rising CPAs, refreshing your creative strategy isn’t optional. That’s why we partnered with Singular to create Winning with Creative—a practical guide for building, testing, and scaling ads that keep performing. Inside, you'll find: ✅ Smarter frameworks for concept testing ✅ Insights on geo-specific creative from us ✅ Post-tap strategies that go beyond the click ✅ UGC and TikTok best practices that actually convert If staying ahead of creative fatigue is on your roadmap, this guide is worth a read. Download it here → https://lnkd.in/gCbRf4hW 

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Ready to hit B2B marketing out of the park in 2025? This guide breaks down ABM into bite‑size brilliance: pick the ABM flavor that fits your ambition high‑touch One‑to‑One, scalable One‑to‑Few, or AI‑powered One‑to‑Many. Then unite sales and marketing under a shared scoreboard, assemble your dream team, and define success with account‑level metrics. Craft killer ICPs, score accounts using intent signals, and serve each role in the buyer’s journey personalized messaging. Test fast, measure smart, and let feedback drive the play. Want ROI that pops without a massive budget? This is your blueprint. #AccountBasedMarketing #ABMStrategy #B2BMarketing #MarketingPlaybook #TargetedMarketing #DemandGeneration https://lnkd.in/gzGfGTBu

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69% of surveyed marketers say email is their strategy’s backbone. The other 31%? Likely still leaving revenue on “read.”  We’ve got 6 tips to supercharge your email strategy (and even more in the full Revenue Blueprint report). 📩 1. Make strategic email marketing a cornerstone of your approach. • Email isn’t just another channel; it’s a direct line to your customers’ purchase intent and a goldmine of first-party data.  • A strong email strategy means automating and tailoring your campaigns to different stages of the customer journey, from initial interest to long-term loyalty. Think of it as a personalized roadmap for each customer. 📋 2. Build customizable popup forms • Popups are opportunities to gather valuable customer data, grow your list, and drive revenue.  • Place them strategically on your website where they add value, like after a user spends time on a product page.  • Collecting zero-party data in a privacy-friendly way helps you build complete customer profiles and send personalized emails and SMS messages.  💪 3. Keep your list in shape • Regularly clean your list by removing unengaged contacts and honoring opt-out requests.  • Use tags and segments to keep your audience organized.  • Update your lists every three months to ensure everything is in sync. This keeps your strategy focused on engaged users and boosts your deliverability rates. 💻 4. Sync and integrate email with other channels • Integrate it with your social media, Search Engine Marketing (SEM), and Search Engine Optimization (SEO) efforts to create a marketing ecosystem.  • Cross-channel campaigns are stronger together. You can drive traffic from social media and digital ads to landing pages where you can capture email sign-ups, offer gated content, and promote special deals. 📲 5. Leverage SMS to complement your email strategy • Use email for in-depth content and building long-term relationships, while SMS can handle quick updates and time-sensitive promotions.  • A multi-channel approach puts you in the right place at the right time, keeping your customers engaged and informed. 📊 6. Test, measure, and compare your email performance • To truly excel, you need to test and refine your email campaigns.  • Start with A/B testing to see what subject lines, content, and designs resonate best.  • Benchmark your results against industry standards to identify areas for improvement.  • Focus on revenue metrics to understand the real impact of your campaigns. It’s not just about opens and clicks; it’s about driving sales. Ready to take your email marketing to the next level? Download The Revenue Blueprint: Strategies for Performance-Obsessed Marketers: https://bit.ly/3UM6Z1I What do you wish email could do for you?

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🎯 Struggling with incomplete or inflated GA4 conversion data? Most businesses don’t realize their event tracking is misconfigured leading to broken attribution and misleading ROAS. In this guide, learn how to set up 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗲𝘃𝗲𝗻𝘁-𝗯𝗮𝘀𝗲𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 in GA4 for Shopify, WooCommerce & more: ✅ Recommended vs custom events ✅ Correct parameters for purchase tracking ✅ Debugging & validation tips ✅ Common mistakes to avoid 📖 Read here: https://lnkd.in/dHC3gHUK #GA4 #ConversionTracking #eCommerce #Shopify #WooCommerce #GoogleAnalytics #Conversios

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Most marketers treat customer research as optional. Smart marketers simulate it with AI. ChatGPT can role-play as your ideal buyer. You can pressure-test messaging, explore objections, and uncover real triggers — all without scheduling a single call. Run interviews. Test headlines. Spot red flags. All in a simulated conversation that mirrors your customer’s mindset. It’s not a replacement for research. It’s a shortcut to insight. 👉 Follow for more & sign up to the newsletter: https://lnkd.in/gDeX6PTJ

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