Anthony Santa Maria

Measurement isn’t about counting clicks, it’s about building a healthy funnel 🔑 The Evaluate & Maximize phase gives you the tools to look beyond surface metrics, connect activity to ROI, and keep your pipeline strong. Hear from leading global marketing executives, including Personio’s Alex Venus, and learn how smart reporting and experimentation fuel long-term growth: https://lnkd.in/e9gFqwXK

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The best insights start with understanding. Empathy in market research isn’t fluff. It helps you hear more, uncover what really matters, and make space for voices that too often go unheard. Explore why empathy wins in our latest piece: https://lnkd.in/gK3C7CPy

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92% of internal comms teams can’t prove their ROI. That’s the headline finding from Measuring What Matters in Internal Comms, our new report based on insights from over 5,000 IC leaders worldwide. Internal comms has never been more important – it shapes culture, drives engagement, and connects employees to strategy. But when metrics don’t resonate with leadership, budgets and executive sponsorship are at risk. Our research uncovers why measurement has been so hard to pin down – from disconnected tools to metrics that miss the mark – and what forward-thinking IC teams can do instead. 📊 Inside, you’ll find surprising stats, real-world insights, and strategic advice to solve the ROI puzzle. 👉 Explore the microsite and download the full report here: https://lnkd.in/e7nMZiTv

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📊 Measuring what matters in B2B marketing has never been more critical. Learn how Zapier’s Director of Performance Marketing simplifies complex attribution models, triangulates data, and focuses on metrics that drive true impact. Discover the key strategies redefining modern marketing measurement and see how Zapier’s LinkedIn integrations can help streamline your efforts. 👉 Read the full blog: https://lnkd.in/dQ3FUsQ2

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Let’s be real. ABM can mean 10 different things to 10 different teams. That’s why we teamed up with ForgeX on the launch of The 2025 State of ABM Report, a deep dive into how real practitioners are redefining what account-based marketing actually looks like today. The report includes views from 100+ ABM professionals, industry experts, and analysis of emerging trends to answer big questions like: ➡️ What’s driving ABM success in 2025? ➡️ How can ABM unify brand, demand, and customer success? ➡️ What metrics actually matter? 📥 Download the report to discover the new best practices shaping ABM and how independent thinkers are leading the way. 👉 https://lnkd.in/gib4-Mg6

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🚨 GTM teams are under pressure to deliver more with less. And fast. To help you stay ahead, IDC has identified 5 essential go-to-market plays that tackle today’s biggest challenges, from pipeline gaps to missed personas. 🎯 Whether you're closing out Q4 or building long-term momentum, these plays offer clarity, speed, and a strategic edge. 📖 Explore the full blog: https://ow.ly/54SQ50WY1fF #TechMarketing #CMOMandate #GoToMarket #GTMStrategy

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In the final video of our social listening series, VP of Comms Linda Zebian breaks down one of the most important (and often overlooked) parts of social listening: measuring ROI and impact. From identifying key themes to proving the value of your work, Linda shares real examples of how to use Muck Rack’s powerful social listening tools to surface insights that matter and tie them back to your goals. Watch the full video and learn how to turn listening into measurable outcomes: https://bit.ly/3FIiseF

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Trust is the foundation of B2B marketing success and according to LinkedIn’s latest B2B Marketing Benchmark report, 94% of marketers agree it’s critical to earning buyer confidence. So how are today’s B2B leaders building that trust? The report, based on insights from 1,500 B2B marketing professionals, highlights video content as the top-performing format for establishing trust and creating stronger connections with target audiences. Explore what’s working in B2B marketing right now and how you can apply it to your strategy ➡️ https://bit.ly/44PEbel #B2BMarketing #ContentStrategy #MarketingLeadership #VideoMarketing #MarketingInsights

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Marketing leaders: 88% of marketers already use AI, but are you maximizing ROI? AI agents don't just automate—they deliver 90% faster response times, slash customer acquisition costs, and boost CLTV through predictive analytics and real-time personalization. From automated campaigns to sentiment monitoring, smart marketers are scaling growth while reducing manual workload. 🔗 See how AI agents transform marketing ROI: https://lnkd.in/dYqFZiVq 💬 Ready to discuss your marketing automation strategy? #AIMarketing #MarketingAutomation #AIAgents #MarTech #DigitalMarketing #CustomerExperience #MarketingROI #AgenticAI #PersonalizationAtScale

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For CROs, navigating today’s volatile sales landscape is no easy feat. With markets shifting fast, keeping your GTM strategy, ops, and sales teams aligned takes more than guesswork. Our latest eBook lays out three key steps to help you optimize your revenue performance management strategy, so you can make the right decisions, right now. 🔗: https://apln.co/mhcxo8

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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Which kind of CCO are you? And where do you want to be? The Page Navigator Benchmarking Trend Report reveals four distinct personas emerging across today’s top communications leaders, each defined by differences in team scope, structure, resourcing, and influence. These personas aren’t rankings, they’re reflections of how the role is evolving in different contexts. And they can help you: ☑️ Evaluate your current function ☑️ Identify areas of growth or change ☑️ Advocate more effectively with peers and the C-suite Swipe through the carousel to explore some of the attributes of these four personas. 👉 Want to see which one you most resemble? Download the full Trend Report or request a Custom Report to compare your org’s structure and resources against others: https://hubs.la/Q03C3Q8d0 #PageNavigator #CCOPersonas #StrategicComms #Benchmarking #CommunicationsLeadership #CommsOrgDesign #PageSociety #PageUp

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Turning PR data into impact is still a challenge. Many comms leaders struggle to align metrics with revenue, extract actionable insights, and prove the value of their work. According to our 2025 Comms Report, the challenge isn’t getting easier. With analytics and reporting now a top priority, how can PR teams bridge the gap between data and measurable success? Click the link to find out how 👉 https://brnw.ch/21wRJYb #Comms #PR #CisionOne #MediaMonitoring #DataDrivienPR

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Marketing teams juggle content, ads, social, events, and more. Without alignment, that leads to miscommunication, silos, and endless meetings. The solution? Daily standups. In 15 minutes or less, marketing teams can: 🔹 Align across channels and campaigns 🔹 Surface blockers before they delay launches 🔹 Improve visibility across functions 🔹 Stay focused on results and customer impact 🔹 Build trust and stronger collaboration Daily standups are a simple, powerful first step toward agile marketing. 📖 Read the full article to learn how and why this small change makes a big difference. https://lnkd.in/gxs9Mexr

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