Just Global

We’ve all invested in video for human audiences. But AI answer engines don’t watch your videos — they read the structure, transcripts, and surrounding content. That shifts how video drives B2B visibility. Clear, explanatory content can surface in AI-generated answers. Emotional storytelling builds trust. Both matter. They just serve different purposes. Is your video strategy built for both? We break it down here: https://bit.ly/3OR1m22 Then tell us — how are you balancing explanation and storytelling in your video strategy?

Learn how leading B2B teams are combining quality signals into addressable audiences—and activating them consistently across platforms where buyers actually spend time. Join Bombora Co-Founder & EVP Strategic Partnerships Michael Burton as he sits down with Christine Li (G2), Kevin Mallon (Reddit, Inc.), and Kristy Derba-Strauss (Just Global) on March 12 to learn: 🔶 How advertisers are combining multiple signals like Intent data and buyer research into repeateable data recipes 🔶 Real examples of how advertisers are putting data recipes into action, including how to approach audience activation on Reddit 🔶 How agencies think about applying these recipes across channels as part of broader omnichannel strategies Register to attend live or get the recording: https://lnkd.in/dVE7Dvk8 #B2BMarketing #AudienceStrategy

What does “AI-ready” really look like for 2026? Hint: It’s not just about models or platforms. In this clip, Jacob Golding, VP of Strategy, Just Global, unpacks the shift to AEO, smarter measurement, and why brand is back at the center of growth. If AI can’t find you, trust you, or quote you, it won’t recommend you. Curious to know more, listen in : https://bit.ly/4bz0WHb

Visibility is shifting from search results to AI-generated answers. That changes what your website is for — and how it needs to be built. We explore how brands can become trusted sources in the AI era. More insights : https://bit.ly/4bBxW1p

We’re seeing a clear shift: high-performing B2B teams are prioritizing content that ranks and influences answers AI delivers to its buyers. Structured frameworks. Explicit thinking. Consistent language across formats. These are the signals that increasingly separate brands that appear in AI-generated responses from those that don’t. If your content can’t be easily understood, summarized, and applied beyond its original format, AI is more likely to rely on someone else’s perspective instead. Take a scroll, then explore the full piece here: https://bit.ly/3Ognsuy

✨ Save the date! ✨ The Dick Reed Awards return on Thursday, April 16th. We’re looking forward to another incredible event celebrating the partners, people, and ideas shaping B2B marketing! Register now to receive your official invitation and RSVP details when they’re available. 🔗 https://lnkd.in/gyVU-hXV

AI has moved beyond marketing; it is now shaping how B2B brands are discovered, trusted, and chosen. That shift is changing what senior marketers prioritize — and what visibility really means in an AI-first world. In Episode 10 of Reinventing B2B, Emilie Sanders Lee is joined by Jacob Golding, Ritesh Patel, Patrizia Vassallo, and Will Mather to discuss how AI is reshaping B2B marketing and what leaders should watch next. They cover: • The move from SEO to AEO • What makes brands recommendable by AI • Why data hygiene and governance are now table stakes • How brand and authority drive growth in AI-first environments • What’s coming next: new measurement models, agentic workflows, and staying intentionally human A sharp conversation for anyone thinking about where B2B marketing goes next. Tune in to Episode 10: https://bit.ly/4qJArDm

B2B marketing has entered a new era: AI answer engines are the new front door to discovery. Episode 10 of Reinventing B2B is live 🎙️ A roundtable with Jacob Golding, Ritesh Patel, Patrizia Vassallo, and William Mather Mather hosted by Emilie Sanders Lee — covering: • Why SEO is evolving into AEO • How brands earn trust in AI-generated answers • What “brand authority” really means now • The measurement shift beyond clicks + rankings 🎧 Tune in now! https://lnkd.in/gRdS_97V

Season’s greetings from Just Global 🎁 As 2025 comes to a close, we’re grateful to our clients and partners for the trust and collaboration that made this year possible. The work only works because of the people behind it; and we’re proud to be reinventing what’s next in B2B marketing together. This year, our global team mixed a little AI magic with a lot of personality to share their holiday wishes. We hope they bring a little joy to your day. However and wherever you’re celebrating, we’re wishing you a warm holiday season and a bright start to the year ahead. 🎁 Meet the team and see their holiday greetings: https://hubs.la/Q03YH5K00

The modern CRO is being asked to do something unprecedented: own growth across Sales, Marketing and Customer Success. That shift is reshaping how organizations operate — and what they need from their partners. In our latest episode of Reinventing B2B – The B2B Growth Paradox, Craig Dempster, CEO of Trilliad, shares what this new model of growth leadership looks like in practice. In conversation with Daisy Holloway, they discuss: • The kind of internal alignment that unlocks real momentum • How AI and data are being integrated by the organizations getting it right • The creative evolution underway across B2B • Themes reflected in the new 2025 Sustainable Growth Study (worth checking out) It’s a sharp, 30-minute listen for anyone thinking about where B2B goes next. 🎧 Episode link: https://hubs.la/Q03XGYPH0 📘 Check out the 2025 Sustainable Growth Study in the comments.