Adrian Cook

The “I only do XYZ” mindset is officially dead. Designers today? They animate. They edit. They build. They code. They experiment like crazy. Because in 2025, being multi-disciplinary isn’t a flex, it’s survival. The best creatives aren’t boxed in by one tool or medium. They see the story. Then they figure out the best way to bring it to life , motion, graphics, UI, whatever it takes. I’ve seen graphic designers become motion artists. UI designers diving into video. Brand designers building entire campaigns. That’s the future: - Curious minds - Crossover skillsets - Tool-agnostic creativity The industry doesn't care if you're a “specialist.” It wants people who solve problems and make things happen.

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Are Designers’ Jobs at Risk? 🤔 Every time new tech shows up, people panic. Remember when Photoshop landed? Photographers thought it was game over. Now, they can’t live without it. It didn’t replace them, it made them better. Same story with AI. 1. Designers Are Problem Solvers, Not Just Pretty Makers ✨ AI can whip up a logo in seconds. Cool. But solving complex design problems that connect with real human emotions? That’s where designers thrive. AI generates. We create meaning. 2. The Human Touch Counts ☝️🏻 We sense unspoken vibes. AI just scans data. It doesn’t get the client’s “this-blue-isn’t-trustworthy-enough” meltdown, or why it matters. 3. Originality Isn’t an Algorithm 🎨 AI remixes. Designers create from life, culture, and random midnight ideas AI can’t dream of. Our originality isn’t pre-trained. 4. Storytelling Hits Different 📖 Designers craft stories that feel. AI pieces together graphics. We live the story, we design with heart. 5. Adapt or Get Left Behind 🌈 Trends change overnight. Designers know when to bend rules or break them entirely. AI sticks to its script. 6. Emotion Fuels Good Design 💡 Yellow isn’t always happy. Sometimes it screams caution. Designers know the difference. AI doesn’t feel it. 7. Collaboration Sparks Innovation 🤝 Design thrives on human brainstorms, debates, and energy. AI works solo, no sparksand no magic. • So… will AI replace Designers? Nope. But designers who use AI will leave the rest behind. Photoshop didn’t kill creativity, it supercharged it. AI can do the same if you let it. And yes, someone’s gonna comment… “But the irony is… this image is AI-generated!” 👀 Exactly. That’s the point.🙌🏻 It’s a tool, not the takeover. You’re reading this on a smartphone, not a stone tablet. Welcome to progress. Here’s the truth: AI can handle the grunt work. It can generate mockups, resize creatives, auto-remove backgrounds… But the soul of design? That’s human. Our ability to connect, empathize, and tell stories, that’s what makes design powerful. Now it’s your turn! How are you using AI in your design process? Are you team “AI makes us better” or team “I’m still figuring it out”? Drop your thoughts below! Let’s talk about how we can create with AI, not compete with it. #AIforDesign #CreativityUnleashed #DesignWithPurpose

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If you haven’t used an AIT file before, then this might just change your workflow. An AIT file is an ‘Adobe Illustrator Template’. When you press CMD/CTRL+S to save an AIT, it defaults to an AI file, so it never gets overwritten, and you can store ALL KINDS of things in here to speed up your workflow, including: * Custom colour swatches * Defaults for fonts and graphic styles  * Artboard layouts and styles …and so much more! Just select *.AIT in your ‘Save As’ menu. #graphicdesign #illustrator #illustratortips 

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Quick HSL Tutorial on CapCut! Just shared a short tutorial on how to use HSL (Hue, Saturation, Luminance) in CapCut to enhance your color grading. If you want to make your videos pop and control colors like a pro—this is for you. Check it out and share your thoughts! #CapCut #VideoEditing #ColorGrading #HSL #ContentCreation

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Helvetica is not a font. It’s a typeface. Let’s break it down: Font vs Typeface - what’s the difference? Most people use them interchangeably. But they’re not the same. → Typeface = The overall design. A full set of characters - letters, numbers, symbols - all with a consistent visual style. → Font = A specific version of that typeface. It includes: → Weight (Bold, Thin) → Style (Italic, Regular) → Size (12pt, 72pt, etc.) Think of it like this: → Typeface = The family → Font = One member of that family Example: Helvetica = TypeFace Helvetica Bold 16pt = Font Why does this matter? Because understanding the difference helps you: Communicate better with designers Make smarter typography choices Respect the craft of design → Fonts are what you use → Typefaces are what you design with Knowing both = Better decisions, cleaner visuals. Now you know: Helvetica isn’t just a font, it’s a legacy. #fonts #typeface #helvetica #designers

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Helvetica is not a font. It’s a typeface. Let’s break it down: Font vs Typeface - what’s the difference? Most people use them interchangeably. But they’re not the same. → Typeface = The overall design. A full set of characters - letters, numbers, symbols - all with a consistent visual style. → Font = A specific version of that typeface. It includes: → Weight (Bold, Thin) → Style (Italic, Regular) → Size (12pt, 72pt, etc.) Think of it like this: → Typeface = The family → Font = One member of that family Example: Helvetica = TypeFace Helvetica Bold 16pt = Font Why does this matter? Because understanding the difference helps you: Communicate better with designers Make smarter typography choices Respect the craft of design → Fonts are what you use → Typefaces are what you design with Knowing both = Better decisions, cleaner visuals. Now you know: Helvetica isn’t just a font — it’s a legacy. #design

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Designers, stop settling for blurry assets and watermark headaches. Your creative work deserves better — and it starts with the right resources. I’ve tested dozens of PNG sites. Most are cluttered, slow, or filled with low-res junk. But these 4? They’re clean, fast, and actually useful. 👇 Save this list for your next design sprint: 🔹 Similar PNG – Fast search, clean layout, and no watermark drama 🔹 PNG Egg – Crisp visuals, transparent backgrounds, and zero fluff 🔹 PNG Tree – Massive library with categories that make sense 🔹 Kind PNG – Minimal interface, maximum quality Whether you're building: Social media posts UI/UX mockups Presentation decks Personal branding visuals These sites will save you hours and elevate your final product. No more pixelated compromises. No more endless scrolling. Just pure design fuel. 💬 Drop your favorite PNG source below 🔁 Repost to help your creative circle 📌 Bookmark for your next project

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Do you animate your slides? Here are two innovative ways to use it well: 🎯 1. Use simple builds on simple slides: Simple builds deliver information in comprehensible portions. Viewers will follow each point as you make it, rather than reading and not listening. 🎬 2. Break out critical slides into story builds: Wherever you deliver that big idea, break it into multiple slides that use animation, illustration, and story to walk your viewers through each point like it matters. It’s easier for you to deliver and for them to consume, and they’ll be with you on every step of the journey. Animation done right isn’t distracting—it focuses attention and drives the show.

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As a designer, you have a unique ability to do something many other professions can’t… Sit by yourself in a room w/ a laptop & internet connection Whip up some design concepts to post online and attract clients Make money without ever leaving that room. Not all professions can do that. Take advantage if it.

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Most motion designers are underselling themselves by only showing their work, not their impact. Case studies change that. They prove you don't just make things look good. You solve business problems and deliver measurable results. This is a vital ingredient if you want to attract more direct clients. A strong case study shows: → The problem you tackled → Your creative solution → The business impact you delivered Once you have a template, every finished project becomes another powerful sales asset. Do you have a system for creating case studies, or are you winging it project by project? ------ ♻️ If you found this helpful, consider resharing it. 👋 Hi, I'm Hayley, I help freelance motion designers scale thoughtfully through systems.

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Use Case: How creative teams turn scripts into storyboards in minutes Stop spending hours sketching layouts or struggling to visualize ideas. With Manus AI, you can: 👉Auto-generate storyboards from any script 👉Experience effortless visual planning even if you are not a designer 👉Watch campaigns go from concept to execution faster Bring your ideas to life in minutes! No pencil required.

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Your font choice won’t save you. Your structure will. . I see it every week. Designers obsessing over fonts, colors, and tiny details. They zoom into pixels. They debate Helvetica vs. Inter like it’s life or death. But here’s the truth: None of that matters if your content has no flow. Structure beats style. Every single time. Because structure decides if people read past slide one. Think about it: A messy story in perfect typography still fails. But a clear story in average design still wins. So what does strong structure look like? → One big idea per slide. → Short, easy sentences. → White space that breathes. → A beginning, middle, and end. That’s the stuff that keeps attention alive. That’s the stuff that makes readers stick around. Fonts, colors, shadows.. they’re just decoration. Structure is communication. And communication is what actually sells. So next time you design, ask yourself: “Does my structure make people want to keep going?” Because if the answer is no, No font in the world will ever save you. ------------------------------------------- Need design that sells, not just looks good? Let’s talk.

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🎬 Control any character’s movement with krea.ai’s new Motion Transfer tool! Just dropped: Motion Transfer, the easiest way to animate your characters with high precision using real-life motion. ⚙️ Here’s how it works: 1️⃣ Go to krea.ai/motion-transfer 2️⃣ Upload or record a character image/video 3️⃣ Upload a video with the movement you want to replicate 4️⃣ Generate! 💡 Powered by Runway’s Act-2, this tool offers one of the smoothest and most accurate AI motion capture experiences out there. Try it now, and unleash your characters! 🔔 Follow me for the last AI updates! #MotionTransfer #RunwayAI #KreaAI #GenAI #AInews

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