You’re getting clicks. So why aren’t you getting bookings? Understory has run thousands of campaigns for tour and experience businesses, and the gap between traffic and conversions usually comes down to a few repeat mistakes. Not bad ads. Not low demand. Just things most operators don’t realise they’re doing. In this session, you’ll see real campaign data, what actually converts (and what doesn’t), and the patterns that keep showing up across markets. Plus a simple way to look at your own campaigns and spot where the money’s leaking. If you’re spending on ads, this is worth your time. 🎟️ Free webinar 🗓️ Wednesday, April 8 11am ET | 3pm GMT 🔗 Save your spot: https://lnkd.in/eg42A-_t
About us
Tourpreneur is a global community of over 23k tour and activity businesses with combined revenues of over $6 billion from more than 180 countries. We have a single mission: to make tour operators more profitable and connect them with each other and the world. To help us achieve this, we work in partnership with a range of travel technology and travel service companies, helping them grow with the lowest CAC possible. We offer business coaching, a weekly podcast, two popular industry newsletters, courses, over 200 virtual and in-person events, and other resources to help you in your entrepreneurial journey. We also offer travel technology and service companies the most cost-efficient way to engage with and win new clients. Tourpreneur is run by three industry veterans: Mitch Bach Peter Syme and Chris Torres.
- Website
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https://www.tourpreneur.com
External link for Tourpreneur
- Industry
- Travel Arrangements
- Company size
- 2-10 employees
- Headquarters
- New York, New York
- Type
- Self-Owned
- Specialties
- Tours and Activities, Attractions, Digital Marketing, Podcast, Travel Industry, Tour Guides, Entrepreneurs, Travel News, In-Destination Experiences, Sightseeing, Tourism, Travel Community, Experiences, Travel, and Online Publishing
Locations
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Primary
Get directions
New York, New York 11201, US
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Get directions
180 Front St
Brooklyn, New York 11201, US
Employees at Tourpreneur
Updates
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Congratulations to Valur Heiðar Sævarsson, who epitomizes the Tourpreneur spirit... starting out as an independent guide, and growing and scaling a business to 9,000 5* reviews and learning the systems to make it work in the background! https://lnkd.in/egRhDVJy
9,000 five-star reviews. 👏 😍 When I updated our numbers today, I had to pause for a second. That's not a marketing metric. That's 9,000 moments where someone got home from Iceland and took the time to say — this was worth it. So how does that actually happen? I started YFIR as a guide myself. I was your friend in Reykjavik — literally. Then demand grew, and I had to figure out how to clone myself. Not easy. When you've built something personal, handing it to someone else feels like a risk. But I got lucky — mostly because I stopped thinking about it as hiring and started thinking about it as partnership. To this day, I still try to have a short chat with every guide before they start working with us. Not to quiz them. Just to get a feel for who they are. Whether they have the personality for our travelers. Because the skills can be learned. The warmth can't. The guides who stay — the ones who make guests feel something — tend to share the same values we built YFIR on: Ástríða — Passion. Persónuleg þjónusta — Personal Service. Fagmennska — Professionalism. Gleði — Fun. Hlýja — Warmth. At the end of every tour, our guides hand guests a small fridge magnet carrying the Vegvísir — the Icelandic Wayfinder. The Viking Compass. According to an 18th-century book of Icelandic magic, whoever carries it will always find their way — through bad weather, through hard times, through whatever life throws at them. The guide hands it over and says something like: "This will help you find your way in Iceland — and in life. But I have to warn you... if you don't leave us a review, the magic fades." Then, a little while after the tour, guests get something in their inbox via Fotaflo — a curated photo album from their day, and a book of traditional Icelandic recipes to take a little piece of Iceland home with them. Not a sales email. A memory. Reviews follow naturally when the experience is worth remembering. 9,000 times, it was, and counting. 🧭
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CaptainBook.io has some new payment partners
Big news for our operators across Europe and the UK 🎉 We just added Revolut Pay as a payment option on CaptainBook! What this means for tour & activity operators: → Customers can pay instantly with Revolut, no card details needed → Faster checkout = fewer abandoned bookings → Available across Europe and the UK It's live now for all CaptainBook operators. One click to enable it in your dashboard!
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Catch up with other operators, trade stories, and make real connections at one of our upcoming gatherings. If you’re near Chicago, Denver, Tampa, Atlanta, or Miami — there’s a spot for you. 🗓️ Upcoming Gatherings: Chicago – March 31 Denver – April 8 Tampa – April 14 Atlanta – April 14 Miami – April 14 Philadelphia - April 15 No panels. No pitches. Just good conversations with people building businesses like yours. Come meet your people. 🔗 Find more info and register at https://lnkd.in/e5FGcTia
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Tourpreneur is launching a monthly Town Hall, and we want every member of the community to know about it. Mitch Bach will be holding court. You bring what's on your mind: feedback on what we've covered, topics you want us to dig into, questions for the team, things you think we're getting wrong. We take notes and use that input to decide what we work on next. The first session is Tuesday, April 7 at 10am ET (which is 3pm in London and 9pm in Bangkok) Free to attend, open to everyone in the community.
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Significant price increases to Asia are going to impact this year's number of customers for our Asia members.
Travelers hoping for a return to more moderate long-haul airfares this summer are in for a rude awakening as the conflict in the Middle East continues. We look at ticket prices across some of the popular routes connecting Asia to Europe. bloom.bg/4c5FY2l
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This might be the single best virtual event you attend for the health of your tour business. On April 15th, we're using unique software to host a virtual travel trade show, for tour operators & DMCs looking for the best partners for technology, guest enhancement, marketing agencies, financial services, and more. Discovering one great company has the power to change how you think about your business... come along, it's free! Two sessions for different time zones.
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Another operators Experience Gifts gives us a example on how they are using AI today and how they intend using AI tomorrow
𝗧𝗼𝘂𝗿 𝗢𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀 𝗧𝗲𝗹𝗹 𝗨𝘀 𝗘𝘅𝗮𝗰𝘁𝗹𝘆 𝗛𝗼𝘄 𝗧𝗵𝗲𝘆'𝗿𝗲 𝗨𝘀𝗶𝗻𝗴 𝗔𝗜 𝗥𝗶𝗴𝗵𝘁 𝗡𝗼𝘄. 𝗡𝘂𝗺𝗯𝗲𝗿 8 Experience Gifts - AI wired into the tech stack Using AI for: ChatGPT API integrated directly into their CMS for automated product description writing. Manus for agentic tasks that don't require coding. Claude Code as a development assistant. Wants to use AI for: Claude's agentic browsing capability across multiple browser instances simultaneously the specific use case is switching between their own site admin and Google tools without manual context-switching. Why this matters: This is an operator using AI at the infrastructure level, not the prompt level. The API-in-the-CMS integration means product descriptions are generated systematically, not ad hoc. The multi-browser agentic use case is early-adopter territory and exactly the kind of operational efficiency that compounds. If you are a tour operator using AI let us know what for by filling in the submission at the bottom of this website sand we will publish on our socials with links to your business https://lnkd.in/eyNV_EwF
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Read this if you are interested in… 🧤 The lawsuit that just put social media's business model on trial, and why tour tech builders should be watching the Section 230 fallout. 🧤 What a fully AI-generated day in ancient Rome tells you about where immersive experience content is heading. 🧤 Why OpenAI walked back in-chat checkout, and what it means for who actually owns the moment a traveler decides to book. 🧤 A data-driven method to replace the SEO playbook most operators are still running from ten years ago. 🧤 How to tell whether a company calling itself "AI-native" actually rebuilt anything, or just bolted a chatbot on top. 🧤 A new discovery map that lets travelers find tours by feeling or life situation instead of keyword, with no pay-to-rank visibility. 🧤 Pete's case for why your platform was built for humans and the traffic that's coming is not.
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You are working hard on your marketing but still struggle to explain clearly why someone should choose you. The problem usually is not effort. It is messaging. Catherine Warrilow is the founder of The Plot, a brand strategy consultancy based in the UK that helps tourism businesses create clearer, more effective messaging and sell more tickets. She has more than 15 years working across the travel and tourism sector, supporting attractions, experiences, destinations, and travel tech companies. She has spoken at Arival, WTM, and Travel Massive. On March 31, Catherine is joining Tourpreneur for a live coaching session where she will walk through how to build a messaging strategy that actually works, using a live example from a Tourpreneur member. She will cover the triggers that make people book, how to simplify your brand message so customers instantly understand your value, and common traps that make marketing feel noisy, confusing, or expensive. If your website says a lot of words but none of them are landing, this session is worth showing up for.
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