Sweet Boy Marketing

AI logo generation is changing design, but not always for the better. Yes, the technology is clever. Yes, it can be a brilliant tool. But at what cost? Creativity, originality, and ownership are not small details. When ideas are generated from patterns of existing work, where do we draw the line between innovation and plagiarism? Because “inspired by” and “accidentally designed by the entire internet” are not quite the same thing. I was reading about a designer having to completely rebuild an AI-generated logo a company wanted to use because, despite looking “finished”, it was not vectorised, scalable, or prepared for print, web, or real-world application. And that’s the thing. A logo is not just a pretty picture. It has to work hard behind the scenes too. Design is strategy, systems, craft, and understanding how creativity translates into something functional, usable, and built to last. AI is a powerful tool, but it does not replace the thinking behind good design, at least not without a few very expensive headaches. So here’s my question to designers. Where do you draw the line? If a company comes to you with an AI-generated logo, do you refuse the work on principle? Do you educate and rebuild? Or do you work with it because helping clients bridge that gap is now part of the job?

Spotted Fierce Bites at the Food Bank of Lincoln's Empty Bowls event yesterday! Honestly, we're a little starstruck. 🤩 So proud to see and support such an amazing client doing great things for our community!

Another PRISM Award is heading home to Sweet Boy Marketing! 🏆 Huge congratulations to Lexi Trumbley, Creative Director + Strategist at Sweet Boy Marketing, for winning a PRISM Award from the American Marketing Association Lincoln for Corporate Identity / Branding for the creation of Fierce Bites. What started as a website request quickly evolved into a full brand identity project. From the name and tagline to the logo suite and visual style, Fierce Bites was built to reflect Chef Emily Hansen’s bold personality, eclectic culinary style, and fearless creativity. Inspired by tarot cards, vintage illustration, and a whole lot of personality, the final brand became something memorable, authentic, and impossible to ignore. This project was proof that branding is more than a logo. It’s storytelling, strategy, and creating something people genuinely connect with. So proud of Lexi and the creative vision that brought Fierce Bites to life. 🧁 #AMA #2026PrismAwards #Marketing #Branding

Meredith just brought home some hardware. 🏆 Huge congratulations to Meredith, Founder + CEO of Sweet Boy Marketing, for winning a PRISM Award from the American Marketing Association Lincoln for Social Media Campaign (Paid/Organic) for the work done with Stop Overdose Nebraska. This campaign was built around education, empathy, and action. Through human-centered storytelling, short-form video, thoughtful community management, and consistent messaging, the campaign helped break through stigma surrounding overdose prevention and recovery resources. The results speak for themselves: • +494% impressions • +314% engagements • +418% link clicks • +175% net audience growth But beyond the numbers, this campaign helped create real conversations around a topic that desperately needs compassion and understanding. Proud is an understatement. Meredith poured her heart into this one, and seeing that work recognized means everything! We love making our clients proud ❤️

We’ve got some really exciting news over here at Sweet Boy Marketing. 🏆 Both Meredith and Lexi officially took home PRISM Awards from the American Marketing Association Lincoln this year. Meredith won for Social Media Campaign (Paid/Organic) for the incredible work done with Stop Overdose Nebraska, and Lexi won for Corporate Identity / Branding for the creation of Fierce Bites. Truthfully, we’re just really grateful. Grateful for clients who trust us with their stories, ideas, and businesses. Grateful that the work we pour ourselves into gets to make an impact. And grateful that we somehow get to have this much fun doing it. This week, we’ll be sharing more behind the scenes looks into both award-winning projects, the strategy behind them, and the amazing clients who brought them to life. After all… “You can’t compete with someone who’s just having a good time.” ⚡ #SweetBoyMarketing #PrismAwards #BrandStrategy #SocialMediaMarketing #CreativeAgency

We can't go #BeyondBrilliance at the 2026 Prism Awards tomorrow without first thanking all our partners who are helping make it happen ✨ Thank you to Eagle Printing and Sign - Lincoln, NE, Eleanor Creative, Haberfeld, Rebecca Marie McNeese, Sweet Boy Marketing, Arch Collective (Tristen Metcalf), Union Bank & Trust, Relentless Merchandise, Cue Motion and Good Life Network (Andy Seiler).

Last day of school vibes! 🎓✨ Our owner, Meredith Q. Killion, is wrapping up another semester teaching graphic design at UNL. She’s excited to head into summer with her favorite office dog, Porter!

Your brand is the story. Marketing is the storyteller. A strong brand defines who you are - your values, your promise, your difference. But without marketing, that story goes unheard. Marketing is what gives your brand a voice. It translates strategy into emotion, visibility into connection and products into meaning. It’s how you move from simply existing in a market to actually being chosen - ALWAYS In today’s landscape, it’s not always the best product that wins - it’s the best-told story. When done right, marketing doesn’t just sell. It builds trust, creates relevance and drives long-term growth all while connecting to the emotional side of the decision makers. Because if your story isn’t being told well, someone else’s will be.

Today is EXTRA SWEET because it's our owner's birthday!! 🎉 Meredith Q. Killion is the driving force behind Sweet Boy Marketing and proud dog mom to Porter, the OG “Sweet Boy". Wishing her a day full of good vibes, great company, and lots of treats ... for both of them! 😉🎂🦴

Marketing isn’t an expense. It’s your revenue’s best friend. CEOs tend to put marketing under "expenses," right there next to printer paper and office snacks. (Credit: Jeff Gapinski) But let’s be honest: Marketing isn’t a cost. It’s 𝘤𝘢𝘱𝘪𝘵𝘢𝘭. It’s the engine that drives awareness, trust, and, ultimately, revenue. Cutting marketing when things get tight is like firing your sales team and hoping word-of-mouth pulls a double shift. Yes, marketing takes time. Yes, it requires strategy. But every dollar you 𝘪𝘯𝘷𝘦𝘴𝘵 in the right message, for the right audience, at the right time? That’s a seed. Some bloom fast. Others take time. But the ROI always looks better than the snack budget. So next time someone asks, "𝘊𝘢𝘯 𝘸𝘦 𝘢𝘧𝘧𝘰𝘳𝘥 𝘵𝘰 𝘬𝘦𝘦𝘱 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨?" Ask them this instead: → 𝘊𝘢𝘯 𝘸𝘦 𝘢𝘧𝘧𝘰𝘳𝘥 𝘯𝘰𝘵 𝘵𝘰?