Structify reposted this
Last Tuesday we hosted our pre-launch party at Bain's office in NYC. It turned into a night I will never forget as a founder. Customers, prospects, advisors, investors, founders, people from our UX dinners, LinkedIn followers we'd never met in person - all in the same room. It felt like every different chapter of our company's story colliding at once. Someone told me they saw a person they hadn't talked to since high school in the elevator. Another customer ran into someone they hadn't seen in a decade. That's when you know the room is special. These people took time out of their weekday to come celebrate with us. And they agreed to amplify our launch on their socials the next morning. You can't fake that. We screened our launch video for the first time. Did live demos on the side (mostly via our Slackbot on our phones). Pulled back the curtain on what we've been building. The party mattered for two reasons. One, to celebrate our team and everyone who's been part of this journey. Two, to bring our community together. When people see faces they know or follow at your event, it adds something no marketing spend can buy. Big thank you to BCV for hosting and shoutout to our Chief of Staff Laura Garcia for coordinating!