Revry reposted this
GREAT INTERVIEW BY Mark Tevis Revry EVP of Partnerships at Possible. https://lnkd.in/gEVkv3YM
Revry is the only dedicated entertainment media network for brands to connect with queer audiences with its free ad supported TV service and on-demand LGBTQ-first movies, series, news and music through multiple platforms. Combined with the company's original programming and proprietary data, Revry helps its partners establish meaningful and culturally relevant connections with queer consumers. Revry’s mission is to inspire exploration of queer culture for the social and conomic benefit of the LGBTQIA+ community. Revry is led by a diverse LGBTQ founding team and NGLCC certified.
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Revry reposted this
GREAT INTERVIEW BY Mark Tevis Revry EVP of Partnerships at Possible. https://lnkd.in/gEVkv3YM
Revry just took home the Achievement in Streaming award at the 22nd Annual ITVT Group/TVOT Awards, recognized for "A New Model for Streaming—Where Identity, Content, and Data Converge." This win reflects what makes Revry exceptional: a platform built on authentic community, meaningful data, and content that truly represents its audience. https://lnkd.in/efvyTk6R #Streaming #ITVTAwards #Revry #LGBTQ #ConnectedTV #Partnerships
Revry reposted this
This week on IN CLEAR FOCUS, I’m joined by Alia J. Daniels, Co-Founder and COO of Revry and President of PrismRiot. Alia explains why reaching LGBTQ+ and multicultural consumers is a major commercial opportunity rather than a values-driven or charitable exercise. We also discuss the addressability gap in programmatic media and Revry's bold decision to pull its inventory from The Trade Desk to protect audience data privacy. Alia illustrates how a privacy-by-design infrastructure serves as a commercial advantage while authentically connecting brands to diverse streaming audiences at scale. Listen now on Apple Podcasts, Spotify, or wherever you listen to podcasts. #InClearFocus #PrivacyFirstAdvertising #MulticulturalConsumers
At POSSIBLE 2026 in Miami, Revry's Mark Tevis, EVP of Sales & Partnerships, joined AdExchanger's Alyssa Boyle on stage to talk about what the breakout success of Heated Rivalry reveals about LGBTQ+ media and marketing today. As Mark said it best: "The LGBTQ+ community has been so marginalized, they're vocal about the brands that show up - and the ones who have walked away." Authentic storytelling isn't a nice-to-have. It's what drives real emotional connection, real brand loyalty, and real growth. AdExchanger covered the full conversation and it's a must-read for anyone thinking seriously about how to reach multicultural audiences in 2026. Read the full piece in AdExchanger: https://lnkd.in/gwcHj662 #Revry #LGBTQ #HeatedRivalry #InclusiveMarketing #CTV #BrandStrategy #POSSIBLE2026
Revry's own Mark Tevis, EVP of Sales & Partnerships, is taking the Unplugged Collective stage twice during POSSIBLE Miami next week. Monday, April 27 | 1:45 PM EST "From Buckets to Behavior: Seeing the Whole Consumer" With Rhonda Hiatt (M+C Saatchi Group), Jessica Berger (Publicis), and Zach Lain (PepsiCo) — unpacking why behavior-driven thinking beats rigid identity models every time. Tuesday, April 28 | 3:45 PM EST "How 'Heated Rivalry' Changed the Rules of Mainstream Marketing" With Alyssa Boyle (AdExchanger), Amy Reyes (Miami Herald), J. Brooks (Glassview), and Tuwisha "Wish" Rogers (BCG) — on why daily inclusion beats tokenized community months. Attending POSSIBLE? Mark would love to connect. Drop a comment, email him at mtevis@revry.tv or find him at the event. #POSSIBLE2026 #Revry #InclusiveMarketing #CTV #LGBTQ #AdTech
If you're not targeting an LGBTQ+ person for their queer identity, you're not targeting them at all. A queer person watching an ad on a general market platform gets no indication that that brand respects their identity. But when they see that brand on a platform like Revry, something different happens. You don’t have to say anything extra. You showed up where they live and that says it all. That's 100% incremental reach. Not duplicated. Not assumed. Earned. #ConnectedTV #IncrementalReach #LGBTQMarketing #Revry #MediaStrategy
An industry leading brand in most verticals is targeting the LGBTQ+ population. If you’re not that brand you are handing your competitor 100% SOV of 10% of the US population. That’s 31 million A18+ consumers in the United States. Get ready to play catch-up! The longer you wait, the worse it will be. #MediaStrategy #BrandLoyalty #LGBTQMarketing #CompetitiveAdvantage #Revry
Revry is currently taping its next Original Series, a project set to revolutionize queer comedy and showcasing the best in queer comics! We're hosting a special Comedy Night event to film in front of a live audience. If you're in the Los Angeles area, come be a part of our audience and an upcoming Revry Original! Dates / Times: 4/29 @ 7:00 PM PST | RSVP Here: https://lnkd.in/gxZsufrX 4/29 @ 9:30 PM PST | RSVP Here: https://lnkd.in/gwXavpHV 4/30 @ 7:00 PM PST | RSVP Here: https://lnkd.in/gduWqgWf 4/30 @ 9:30 PM PST | RSVP Here: https://lnkd.in/g7m88qv6 #RSVP #ComedyNight #Marketing #Revry #RevryOriginal
Revry reposted this
Thank you Digiday for naming PrismRiot as a finalist for Best CTV Ad Tech Platform in the 2026 Digiday Video & TV Awards - we are honored to have been in the running alongside Adobe, Nasdaq, Samsung TV Plus, and some of the biggest names in media and ad tech. It is so exciting to receive this honorable mention following last year's Digiday win for Best Data Management Platform (DMP). For those who don't know us: PrismRiot is the premium multicultural audience programmatic ad exchange and DSP — the fastest-growing LGBTQ+ advertising exchange built to connect brands with audiences that have historically been underserved and undervalued. Honored to be recognized and congratulations to all the finalists and winners. https://lnkd.in/eUVzXvTW #PrismRiot #CTVAdTech #DigidayAwards #ConnectedTV #AdTech #LGBTQ #MulticulturalMarketing
We're not just in the game. We're winning it. 🏆 Revry just took home the 2026 Digiday Video & TV Award for Best TV/Streaming Ad Sales Program. While the rest of the industry is still figuring out how to reach LGBTQ+ audiences, your competitors are already activating with us. The question isn't whether this audience deserves your ad dollars, it's whether you can afford to let your rivals own them first. 👉 https://lnkd.in/gHaPzezw #Revry #LGBTQ #StreamingTV #DigidayAwards #CTVAdvertising #RepresentationMatters #FutureOfTV