This week on IN CLEAR FOCUS, I’m joined by Alia J. Daniels, Co-Founder and COO of Revry and President of PrismRiot. Alia explains why reaching LGBTQ+ and multicultural consumers is a major commercial opportunity rather than a values-driven or charitable exercise. We also discuss the addressability gap in programmatic media and Revry's bold decision to pull its inventory from The Trade Desk to protect audience data privacy. Alia illustrates how a privacy-by-design infrastructure serves as a commercial advantage while authentically connecting brands to diverse streaming audiences at scale. Listen now on Apple Podcasts, Spotify, or wherever you listen to podcasts. #InClearFocus #PrivacyFirstAdvertising #MulticulturalConsumers
Alia Daniels on Addressing LGBTQ+ and Multicultural Consumers
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Today, episode 50 of Proudly Said releases. When I started the podcast less than a year ago, it began as a bit of a nostalgia trip, re-editing old videos, but quickly turned into an important passion project that I wasn’t initially sure if I had the consistency & drive to keep going. Statistically, only around 11% of podcasts ever reach 50 episodes - soI’m incredibly proud (ha!) that this is one of them. 50 conversations. 50 people from the LGBTQ+ community who trusted me with their stories, recorded wherever felt right for them, just real people talking honestly about their lives. That’s what Proudly Said was built on, and it’s what I want to keep building. But a podcast like this grows through connection, so if you work in partnership, sponsorship, or community engagement, and you believe authentic LGBTQ+ storytelling has a place in your organisation’s story, I’d love to hear from you. (Find out more: https://lnkd.in/ePRg4Uc4) Here’s to the next 50.
It’s been a where while since we posted on LinkedIn, as doesn’t feel the right place to be talking about the podcast! BUT! Can you believe we’ve reached the incredible milestone of releasing 50 episodes?! That’s 50 unique LGBTQ+ stories told, 50 experiences shared, and 50 individuals sharing their authentic selves for all to see. Here’s to the next 50 eps! #Milestone #LGBTQ #Podcast #Conversation #Liverpool
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Match Group's $100 million investment in Sniffies isn't just a tech deal — it's a green light. LGBTQ+ digital marketing is back, and it's entering a new growth cycle. But here's the thing: the brands that benefit won't be the ones who did rainbow logos for June and went quiet in July. The new era rewards authenticity, community-first strategy, and always-on content. Here's the full strategic read. #LGBTQMarketing #Sniffies #MatchGroup #PinkMedia #ILoveGay https://lnkd.in/eESMcyqj
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Midweek is often where visibility drops for small businesses and creators — but smart LGBTQ+ entrepreneurs know Wednesday and Thursday are prime opportunities for organic engagement. Three social media marketing tips for gay business owners this week: 1. Share a personal insight or business lesson instead of a sales pitch 2. Engage thoughtfully on industry posts to increase profile visibility 3. Create anticipation for Friday or weekend content with a short teaser post The brands people remember are the ones that feel human, visible, and consistent. In today’s digital landscape, queer-owned businesses have the opportunity to build loyal communities through authenticity and storytelling. Visibility matters. Your voice matters. Your story matters. #LinkedInMarketing #LGBTQBusiness #PersonalBranding #SocialMediaStrategy #QueerEntrepreneur #MarketingTips #ContentMarketing #SmallBusiness
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Match Group's $100 million investment in Sniffies isn't just a tech deal — it's a green light. LGBTQ+ digital marketing is back, and it's entering a new growth cycle. But here's the thing: the brands that benefit won't be the ones who did rainbow logos for June and went quiet in July. The new era rewards authenticity, community-first strategy, and always-on content. Here's the full strategic read. #LGBTQMarketing #Sniffies #MatchGroup #PinkMedia #ILoveGay https://lnkd.in/eayf6PbV
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GLAAD Issues 6th Annual Social Media Safety Index GLAAD has released its sixth annual Social Media Safety Index (SMSI) — a one-of-a-kind report analyzing policies related to LGBTQ user safety, privacy, and expression across six major social media platforms: TikTok, YouTube, X, and Meta’s Facebook, Instagram, and Threads....
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What happens when the way you grow up teaches you to see the world through empathy, inclusion, and connection? In this heartfelt conversation, I talk with Maria Gallucci about being raised by deaf parents, growing up as a CODA, and how those experiences shaped her life, business, and advocacy work. Maria shares powerful lessons about communication, bullying, accessibility, ASL, LGBTQ inclusion, and why small acts of kindness can change someone’s life. You’ll also hear how her book Raised in Silence became an Amazon bestseller and why she believes connection matters more than labels. You can catch the full episode on Apple Podcasts/iTunes at: https://apple.co/3v0vWsn or on our website at https://lnkd.in/g3K4NPys #UnstoppableMindset #accessCast #accessiBe #accessibility #Mindset #Inclusion #EmpathyInAction #DisabilityAdvocacy
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What happens when the way you grow up teaches you to see the world through empathy, inclusion, and connection? In this heartfelt conversation, I talk with Maria Gallucci about being raised by deaf parents, growing up as a CODA, and how those experiences shaped her life, business, and advocacy work. Maria shares powerful lessons about communication, bullying, accessibility, ASL, LGBTQ inclusion, and why small acts of kindness can change someone’s life. You’ll also hear how her book Raised in Silence became an Amazon bestseller and why she believes connection matters more than labels. You can catch the full episode on Apple Podcasts/iTunes at: https://apple.co/3v0vWsn or on our website at https://lnkd.in/diFZSEmr #UnstoppableMindset #accessCast #accessiBe #accessibility #Mindset #Inclusion #EmpathyInAction #DisabilityAdvocacy
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A new EMARKETER forecast says that by 2028, brands will spend more money boosting creator content on social platforms than they spend paying creators to make it in the first place. For LGBTQ+ creators already dealing with shadow-banning, algorithmic suppression, and shrinking organic reach, this "platform power shift" is more than a trend line — it's a wake-up call. Here's what it means for queer creators, brands targeting the LGBTQ+ community, and why Pink Media's Content as Advertising model is more relevant than ever. #LGBTQMarketing #InfluencerMarketing #ILoveGay #PinkMedia #LGBTQAdvertising https://lnkd.in/esWZx3AP
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Is LGBTQ+, Queer, Gay, etc content being flagged or deleted in recent months? For LGBTQ+ creators already dealing with shadow-banning, algorithmic suppression, and shrinking organic reach - this platform-power shift is more than a trend line - it's a HUGE wake-up call. Check out this insightful, comprehensive and relevant report from Pink Media and Matt Skallerud. Download here: https://lnkd.in/ewwGb2q6 #LGBTQ+ #Content #shadowbanning #algorithmicsuppression #organicreach #platformpowershift
A new EMARKETER forecast says that by 2028, brands will spend more money boosting creator content on social platforms than they spend paying creators to make it in the first place. For LGBTQ+ creators already dealing with shadow-banning, algorithmic suppression, and shrinking organic reach, this "platform power shift" is more than a trend line — it's a wake-up call. Here's what it means for queer creators, brands targeting the LGBTQ+ community, and why Pink Media's Content as Advertising model is more relevant than ever. #LGBTQMarketing #InfluencerMarketing #ILoveGay #PinkMedia #LGBTQAdvertising https://lnkd.in/esWZx3AP
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Women-owned. LGBTQ+-owned. Minority-owned. This one's for you. The moment I realized my AI tools were a values decision — not a tech decision — I couldn't unsee it. Nobody was talking about this. The conversation was all speed, price, and integrations. Not: Does this tool reflect who I serve? But your clients chose YOU because you see them. Your AI stack should be held to the same standard. The video starts the conversation. The blog goes deeper. Read the full blog here: https://lnkd.in/eriJSt4K #AIPartnership #WilsonProtocol #WomenInBusiness #EthicalAI #FemaleFounder #AIForBusiness
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