Alia Daniels on Addressing LGBTQ+ and Multicultural Consumers

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This week on IN CLEAR FOCUS, I’m joined by Alia J. Daniels, Co-Founder and COO of Revry and President of PrismRiot. Alia explains why reaching LGBTQ+ and multicultural consumers is a major commercial opportunity rather than a values-driven or charitable exercise. We also discuss the addressability gap in programmatic media and Revry's bold decision to pull its inventory from The Trade Desk to protect audience data privacy. Alia illustrates how a privacy-by-design infrastructure serves as a commercial advantage while authentically connecting brands to diverse streaming audiences at scale. Listen now on Apple Podcasts, Spotify, or wherever you listen to podcasts. #InClearFocus #PrivacyFirstAdvertising #MulticulturalConsumers

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