RevGenius

SaaS was supposed to be our revolution. But instead, we got… sameness. Same decks. Same playbooks. Same influencers. Same tactics. Same results. We call it The Sameness Syndrome. A silent killer of creativity. A disease that trades innovation for imitation. But something is shifting. Cracks are forming. And through those cracks… a new force is rising. We see companies building more revenue than ever with fewer employees; leveraging AI to empower people to be stronger. We see 'gtm' leaders thinking within constraints of headcount vs money and scaling massively. We see founders building new products and creating new markets. And non-builders turning to builders over night. And we see a new future where RevGenius empowers, supports, and houses this new ecosystem coming out of the great SaaS disruption. We call these folks Revenue Creators. And RevGenius is their home.

SaaS was supposed to be our revolution. But instead, we got… sameness. Same decks. Same playbooks. Same influencers. Same tactics. Same results. We call it The Sameness Syndrome. A silent killer of creativity. A disease that trades innovation for imitation. But something is shifting. Cracks are forming. And through those cracks… a new force is rising. We see companies building more revenue than ever with fewer employees; leveraging AI to empower people to be stronger. We see 'gtm' leaders thinking within constraints of headcount vs money and scaling massively. We see founders building new products and creating new markets. And non-builders turning to builders over night. And we see a new future where RevGenius empowers, supports, and houses this new ecosystem coming out of the great SaaS disruption. We call these folks Revenue Creators. And RevGenius is their home.

Legacy GTM systems weren’t designed for today’s speed—or the pressure to hit tomorrow’s targets. Disjointed teams. Manual processes. Revenue projections based more on instinct than insight. Sound familiar? That’s why RevGenius and Xfactor.io are launching a new research initiative—to get to the root of what’s really slowing GTM teams down, and what it’s going to take to win in the era of Growth AI. If you lead Sales, Marketing, or RevOps, your input is invaluable. This 4-minute survey will help spotlight the roadblocks, real-world benchmarks, and bold ideas shaping the future of revenue in 2025 and beyond. Take the survey! ➡️ https://lnkd.in/d3jkNC_A If you take part in this survey, you'll among the first to receive the report: “The 2025 State of Predictable Growth – Insights from Revenue Leaders on What’s Broken (and What’s Next)”

The B2B playbook has evolved again. MQLs are history. ABM is table stakes. Now, elite revenue teams are embracing Buying Groups - the strategy designed for how B2B decisions actually happen. Join industry leaders from Forrester, Demandbase, and LeanData to discover how to: * Transform lead-based chaos into coordinated buying group engagement * Leverage technology to identify and act on genuine purchase intent * Build pipeline faster with cross-functional alignment This fast-paced session delivers actionable insights for marketing, sales, and RevOps leaders ready to accelerate revenue. Reserve your spot now - https://lnkd.in/ec8H44gk The future of go-to-market is opportunity-centric. Don't get left behind.

Hot take: if you’re using somebody else’s playbook, you’re already behind. That same playbook ‘influencer x’ sent you after commenting ‘playbook’ on a LinkedIn post? Ya, even they’ve moved on to a new playbook by the time their VA finally sends to your inbox. Their real playbook? Getting you to engage with their post with this carrot. For too long, the Sameness Syndrome has held us back. We’ve all heard it: “Follow the playbook, hit the numbers, rinse and repeat.” Playbooks given by other leaders and shared in communities are meant to be helpful. And sometimes they do help a little. But here’s the truth: Playbooks don’t build category-defining companies. Creators do. It’s time to burn the playbook and create our own. Let’s stop following the crowd and start leading. We are about to launch something new that helps the revenue world create for themselves. The Revenue Creator Movement is for The bold The disruptors The visionaries who understand that true success comes from pushing boundaries and creating something bigger than we’ve been told is possible. What playbook are YOU leaving behind?

Tired of pretending it’s all good? We get it—marketing chaos, misaligned teams, growth pressures… it builds up. That’s why we’ve teamed up with Xfactor.io to launch The Confessional—a space to drop the truth bombs, vent the real struggles, and say what everyone’s really thinking. 📣 Go anonymous or own it. Just be real. Because the only way forward is through honesty, and you’re not the only one feeling the squeeze. Let’s expose the mess behind the metrics. Learn. Laugh. Build better. Together. Spill it here → https://lnkd.in/eG5V7DJH

This is so big - and I don’t want this to get lost in the sea of sameness: Companies replacing people w AI and Companies positioning their AI to replace people Are both losing. Companies leveraging AI to make the people 10x their leverage? Winning. How are you leveraging AI to make 1+1= 100+?

Spotlight on Retellio: Find the Most Important Moments in Your Call Recordings! ⭐ Join Brent Pretty, Co-Founder,CEO @ Retellio, as he will walk you through the product today at RevGenius Demo Day! Retellio helps your team: - Turn hour long calls into bite-sized, on-the-go podcasts!  - Streamline feedback from sales, support, and success calls—automatically, in one place. - Spot trends, surface insights, and bring the voice of the customer straight into strategy meetings. We are starting in 1 hour! Save your spot for Retellio and join us! -> https://lnkd.in/dyp3eQTC

Spotlight on AudiencePlus: Content Experience Platform for B2B Brands! ⭐ Join Kate VanLue, Co-Founder @ AudiencePlus, as she will walk you through the product today at RevGenius Demo Day! Here’s what AudiencePlus can do for you: - No dev team needed!  - Build your own content hub and publish across formats, from podcasts to live events. - Scale audience engagement by personalizing content journeys. - Track what resonates, capture rich first-party data, and tie every interaction back to revenue. See you today at 11 AM ET! Sign up here (for free!) -> https://lnkd.in/dTDEAWza

Helping my partner Mallory look for her next role as Creative / Brand director of a lifestyle brand has been so amazing. It's incredible to see how defining ICP (even of companies you want to work for) opens up so much focus and direction. Steal this as a starting point in your job search. 1. Like a good 'gtm boyfriend' I created a Sales Navigator list following her giving me her top 50 brands she'd crush for - adding all to a list 'Mallory Brands'. 2. Then I searched leads at director+ levels of each in North America in Marketing + Creative. The list was about 1k people which is incredible. Everyone from VP of Marketing to VP Creative to Heads of Ecommerce. 3. I used Amplemarket to enrich the whole list in a fell swoop. 804 contacts came back. 4. I added a new tab to her Google Sheet 'Mallory Brands' titled 'Contacts'. I renamed the first tab 'Companies'. 5. Tada! I told her to reach out to 50-100 / day via email (and connect on LinkedIn. She will have a few different templates/talk tracks depending on how close to potential roles they are (will they be the hiring manager, teammate, or probably know the person in a diff dept. This all took me 15 minutes TOPS. She was like WTF, how? Team an incredible candidate with a very focused GTM strategy. She realized quickly that even though she's won DOZENS of the top industry awards in publication, that: 1. Applying online (alone) is a waste of time. She needs to network in or reach out directly. 2. All her experience alone (without doing #1) will yield FAR LESSER results. I'm confident she's going to get the momentum she needs to jump industries and work for a lifestyle brand (vs publishing). And I'm also confident that they're going to get an absolute ALL-STAR that wouldn't have come on their radar if she didn't do the above. And finally, I'm confident she's going to learn A TON QUICKLY if these are the best targets for her. It's funny how few folks do this. Yet, how potent this is. Let's win with better strategies, Happy Tuesday! :)