On

Earlier this month Rivian Automotive founder RJ Scaringe joined our founder Caspar Coppetti for an edition of On Stage. It was a candid discussion with our team on a shared passion for sustainability, the Explorer Spirit, and how optimism is an essential ingredient for entrepreneurship. On Stage offers inspiring and insightful conversations streamed globally around our offices. Scaringe shared insights from the early stages of launching his electric vehicle manufacturing company, how he grew his team, built meaningful partnerships and stayed true to the goal of creating dynamic products that truly excite people. “What drives the vast majority of product decisions within Rivian is that we want our products to inspire people to do the kinds of things they want to remember for decades. That’s led to the idea of creating products that inspire adventure. But it’s also about a mindset of taking risks, a mindset of saying yes to things that might scare you. And so that has been deeply embedded in the way we approach everything and it manifests in all these little details.” #DreamOn

Teams across On – from Digital to Strategy and Sustainability – have spent the past two years collaborating on a project to evolve our Cyclon™ program.  Serena Bonomi, Head of Circularity and Tobias Breme, Head of Cyclon™, were key partners linking our teams together to launch our new circular services program – which starts with Cyclon™ Resale, our resale, donation and recycling platform. Alongside the pride and the deep responsibility the team feels in this milestone, they share more on our team’s sentiment in this journey. “Cyclon™ will be On’s way to take responsibility for items it sells – to ultimately keep our products moving. This has been a team driven by immense passion and belief. By effort and dedication — beyond daily responsibilities,” says Tobias. “Cyclon™ has been and is a project deeply rooted in On, since its pioneering inception as subscription based program and certainly now as we unveil its new form as a circularity services program. The team has worked tirelessly over the last two years to rethink what a circular services platform looks like for On, to become pioneers again.” Serena adds, "Through this project, the team – spread across business functions – showcased a rare talent to restlessly navigate uncertainty, high complexity and ever-evolving dynamics. Their deep expertise and unwavering drive is the reason why we are able to launch this new era of Cyclon™." Discover all there is to know about Cyclon™ at on.com/explore/cyclon.

In 2022, we launched our Cyclon™ subscription as a first step in our circularity journey. We learned a lot from the subscription-based model, and now, we’re taking those learnings to make our circular services more accessible to more people around the world. Today marks the next chapter of Cyclon™ – transitioning from subscription and evolving into a circular services program. Starting with Cyclon™ Resale, our new resale and trade-in platform for On products. With Cyclon™ Resale, you can shop refurbished On gear or trade in your favorites for a reward – all with the aim to keep it moving. And with trade-in, any items that can't be resold are donated. When that’s not possible, they’re recycled – keeping them out of the landfill. Learn more about Cyclon™ at https://lnkd.in/eRYiKKwq #Cyclon #DreamOn

Now open at Shenzhen’s MixC World, welcome to our largest flagship store in China. 🇨🇳 Akin to our own Swiss roots, Shenzhen is a hub of innovation – where cutting-edge technology lives in harmony with nature. Inspired by the city, the design of our new retail space reflects the city’s modernity while integrating elements of the natural world – most notably through its centerpiece, a signature levitating tree, dynamically complementing the precision of the sleek metal interior. Spanning two floors across 802 sq. meters, the On range is fully available from running to tennis, training, outdoor and lifestyle, while the store’s communal space is ready to serve as a hub for group runs and events. See you there. 👋

Real energy to start the day. Shot on one of our favorite routes from On Labs. Our team out for a morning run to celebrate the launch of the Cloudmonster 3. #DreamOn

Meet the next evolution of the Cloudmonster. A cult favorite, built on what worked, tuned for what’s next. The Cloudmonster 3 takes everything you loved, and levels it up.  🔋 Triple Layered CloudTec® for more cushioning and smoother transitions. A refined upper built to move with you. Real runner’s energy with every step. Soundtracked by Fred Again and Jamie T. #DreamOn #RealEnergy

Introducing our newest LightSpray™ factory, now open in South Korea. Following the opening of our first factory in Zurich last year, the second factory near Busan adds another 32 fully automated robots, set to increase global LightSpray™ production capacity 30-fold in 2026. What began as a four-year development journey, followed by the opening of its first dedicated facility, LightSpray™ is now ready to scale. The factory launch coincides with the introduction of the LightSpray Cloudmonster 3 Hyper – the first shoe upper sprayed at the new factory and the the ultimate companion for long runs and tempo runs, featuring full-length Helion™ HF hyper foam and “Sprayed in Korea” visible on the inside sole. The shoe debuts with a limited release at on.com and in On retail stores in North America on March 5, 2026. #DreamOn

Ciao, FIDAL. 🇮🇹 Today marks the official launch of our partnership with the Italian Athletics Federation and the unveiling of the new “Azzurri” national kit. Where Italian heritage meets Swiss engineering, our multi-year partnership will see Italy’s athletes racing in a kit designed for performance and inspired by the legendary Savoy Blue. “This is more than a sponsorship; it is a commitment to ignite the next generation of talent and connect with Italy's most passionate sporting communities.” – Olivier Bernhard, On Co-founder. #DreamOn #Azzurri #FIDAL

From the track to the court and beyond – welcome to our new athletes. 🤝 We’re incredibly proud to start the year adding world-class talent to the On team, including Mujinga Kambundji, Kat Matthews, Soufiane El Bakkali, Karl Bebendorf, Ackeem Blake and Arturo Coello. Our work with athletes goes beyond performance. It’s a partnership based on genuine collaboration, shared values, and achieving dreams together both on and off the field. “Welcoming these inspiring individuals into the On team is a privilege. To me, they represent the full spectrum of our ambition. We have reigning champions who define the pinnacle of performance, and we have trailblazers who are partnering with us to lead the charge into exciting new arenas like Padel. Their drive and expertise will challenge us and supercharge our innovation as we continue to raise the bar for what’s possible.” – Flavio Calligaris-Maibach, Senior Director of Athlete Strategy & Partnerships #DreamOn