The North Face

"The North Face and U.S. Ski & Snowboard announce apparel partnership." USA TODAY "The North Face will provide competition outerwear as well as base layers, accessories and bags for the federation's 11 disciplines through 2034 under a deal announced May 12. Athletes, coaches and staff will use The North Face gear at the Olympics and Paralympics, World Cup events, world championships and training camps, and many of the pieces will also be available online and at retailers." Nancy Armour "The next eight years, we've got a generational opportunity to really elevate and take our sports to the next level," Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard, told USA TODAY Sports. "To be working with a brand that is as accomplished and respected as The North Face is a great opportunity for us. https://lnkd.in/d-a6Rqbu

The North Face Named Official Performance Apparel Partner of U.S. Ski & Snowboard Team The multi-year partnership equips America’s top winter athletes at the next two Olympics & Paralympics - in the French Alps in 2030 and Salt Lake City in 2034. Under this new partnership, The North Face will provide competition outerwear for national team athletes, coaches, and staff across all 11 U.S. Ski & Snowboard disciplines, including the Stifel U.S. Ski Teams: alpine, cross country, freeski, freestyle moguls, freestyle aerials, nordic combined, Para alpine, Para nordic and ski jumping; the Toyota U.S. Para Snowboard Team and the Hydro Flask U.S. Snowboard Team. Athletes will wear The North Face gear during World Cup events, World Championships, national events, official training camps, and the Olympic and Paralympic Winter Games through April 2034. #NEVERSTOPEXPLORING

The Olympic U.S. Ski and Snowboard Team's Apparel Is Getting a Makeover by The North Face." Rolling Stone "The outdoor brand just announced an eight-year partnership with USSS — and unveiled a stylish consumer collection coming in the fall. Just like the broader fashion world, ski and snowboard clothing has seen a return to early Oughts styles in recent years, with baggy pants, graphic hoodies, and tees slowly replacing minimal, tech-y gear. Now, that style has reached the sport’s summit. The North Face was just announced as the Official Performance Apparel Partner of U.S. Ski & Snowboard, bringing its signature streetwear-inspired look to the next two Winter Olympics.” We won’t see The North Face’s U.S. Ski & Snowboard kits on Olympic athletes until the 2030 Olympic and Paralympic Winter Games in the French Alps, but a commercially available collection inspired by the USSS gear will hit shelves in the fall of this year. The large collection includes hoodies, T-shirts, and even specialized bags for all your snow gear." Rolling Stone https://lnkd.in/gKNhvTp3

"The North Face to Outfit U.S. Ski and Snowboard Teams." WWD In the runup to the 2030 Olympic and Paralympic Games in the French Alps, The North Face has signed an eight-year partnership to become the official performance apparel partner of U.S. Ski and Snowboard. Under this new partnership, the company will provide competition outerwear for the national team athletes, coaches and staff in all 11 disciplines: alpine, cross country, freeski, freestyle moguls, freestyle aerials, Nordic combined, para alpine, para Nordic, para snowboard, ski jumping and snowboard. Athletes will wear The North Face gear during World Cup events, world championships, national events, official training camps and the Olympic and Paralympic Winter Games through April 2034, which will include the Winter Olympics in Salt Lake City, Utah. “Our brand promise at The North Face has always been to make the most desirable athlete-tested, expedition-proven products to push the boundaries of human potential. In line with this commitment, it is a true privilege to outfit the U.S. Ski and Snowboard team for the next eight years,” said Chris Goble, global brand president at The North Face. “Every single piece in this collection is designed with the uncompromising innovation required to support our winter athletes as they compete in the world’s most extreme conditions.” https://lnkd.in/gEAybQwa

"Case Study | The New Hype Playbook: From Drops to Stories." The Business of Fashion "Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful means to cut through noise and capture attention. With shoppers tiring of viral marketing stunts, however, brands need a new playbook that can deliver sustained cultural momentum.  In this case study, The Business of Fashion dissects what really generates hype today, by speaking to brands that have defined it for decades and continue to exemplify it. " Lei Takanashi "For 60 years, The North Face has produced and designed sportswear that’s transcended the outdoor sports communities it was originally designed for, and for nearly half that time, the brand’s most recognisable items have included a handful of the same products: the Nuptse down jacket, the Denali fleece zip-up and the Mountain Jacket. Originally, these three items were marketed to shoppers as a modular kit the brand named “The Expedition System” functionally designed to tackle any outdoor endeavour, but they’ve since become key sales drivers adopted as everyday fashion in the same vein as Nike basketball shoes like Air Jordans." The Business of Fashion BoF | Case Study - The New Hype Playbook featuring The North Face https://lnkd.in/gxkWHJGs

Seeing the World Differently with Noisy Vision Exploration should be for everyone. That’s why The North Face and The VF Foundation support Appennino Slow and NoisyVision to help make the outdoors more accessible and inclusive for people with visual and hearing impairments. Co-Founder Dario Sorgato recently joined us at our Stabio HQ to share and inspire us about the journey behind the initiative, including the challenges, but also the purpose and impact. What stood out most was the authenticity of their approach: focusing not only on obstacles, but on resilience, teamwork, and the importance of changing perspectives. Their visit didn’t just end in our office, as the following day a group of colleagues joined NoisyVision for a local 8km hike as part of their VF volunteering, turning inspiration into action. This May 21-24, 2026, we will join forces for their multi-day hiking trail Via degli Dei, which connects Bologna to Florence. This will be in celebration of their 10th anniversary. Curious to know more? Discover here: https://lnkd.in/emAx53vw #TheNorthFace #NoisyVision #LifeatVF

The North Face athlete Alex Honnold and actress Anne Hathaway presenting at The Breakthrough Prize ceremony.  The Breakthrough Prize celebrates the research achievements of the world’s top scientists, awarding more than $15 million in prizes annually. Each Breakthrough Prize is $3 million and presented in the fields of Life Sciences, Fundamental Physics, and Mathematics.   The event celebrates the winners for their scientific achievements and brings together luminaries of science and mathematics with leading figures from the worlds of entertainment, sports, technology, and business. #NEVERSTOPEXPLORING

"Sky High Farm Goods and The North Face Cultivate the “Goodness Grows” Collection." HYPEBEAST The six-piece collaborative capsule reimagines legendary outdoor gear through "The North Face and Sky High Farm Goods have officially joined forces to deliver the purpose-driven “Goodness Grows” capsule collection. Rooted in the shared belief that time spent outside can yield something greater, the collaboration reimagines The North Face’s functional outdoor gear to support agricultural work and the broader food equity mission of the Hudson Valley-based nonprofit, Sky High Farm." https://lnkd.in/g7XrQaDi

"The North Face's new Universal Collection of adaptive camping gear swaps zippers for magnets and adds other accessible features." Popular Science A zipperless sleeping bag, a tent with a wheelchair-friendly threshold, and a daypack that stands upright on its own. https://lnkd.in/gPqRSudr

We are proud the celebrate the National Park Foundation and people like Jennifer who work every day to connect the next generation to the power of nature.