Haus

Before some of the biggest companies in the world make marketing investment decisions, they talk to Haus Enterprise Measurement Strategist Thomas O'Bara. Tom (pictured here in his throwback Seahawks windbreaker) partners with global film studios and billion-dollar retailers to not just design tests, but to power their entire approach to measurement – strategizing a testing roadmap aligned to enterprise business goals, structuring robust geo experiments, and arming teams with clear, causal answers they can take into budget conversations. One of Haus' largest customers recently gave Tom the top prize in their internal employee recognition program, praising his “heroic troubleshooting” and “gold-standard dedication,” even though he’s not on their payroll. Because to them, he's a true extension of their team – and a prime example of what Haus' bench of Enterprise Measurement Strategists bring to the table.

Grüns Director of Paid Media Derek Lauermann knows a thing or two about supercharging the health of your marketing investments. Learn why Haus is a non-negotiable part of how his team makes decisions as a $300MM ARR business. 🐻

When Tyler Horner kicked off our first channel-level meta-analysis on the Haus platform in early 2025, the brief was simple: Comb through hundreds of incrementality tests, surface the patterns, and turn them into practical plays for growth teams. Half a dozen reports later, those analyses have become evergreen references for growth marketers across industries. Now we’re bringing them together as the Haus Platform Playbook — one place to find the most important data points and highest-impact lessons from our channel-level reports. Inside, you’ll find: * Optimizations for core channels so you can get more from the budgets you already have. * Hard numbers on omnichannel halo effects for brands selling across multiple sales channels. * A roadmap for cracking YouTube, one of the hottest channels in the marketing ecosystem. * Inspiration for your next experiment, so you can test what works for your business. Grab the Haus Platform Playbook, free to download at the link in the comments.

Haus is at Shoptalk Spring 2026! We’re posted up by the Meetup Lounge at Booth #3810 with claw machines and giveaways from some amazing Haus customers. Swing by for prizes and stay for a quick chat with our team about measurement, experimentation, and making better decisions with your ad budget.

When it comes to AI in marketing, survey respondents outside of the Haus community tell a shared story: Teams are eagerly adopting AI marketing tools… but still figuring out how to measure the ROI of AI-driven initiatives. Two stats from our new industry survey get at this tension: 83% of marketing and finance leaders feel confident using AI to drive performance 49% aren’t very confident explaining the ROI of AI marketing tools Yes, AI is helping marketing teams do more. But how that enhanced execution ladders up to incremental business impact is a story marketing leaders are still figuring out how to tell. These problems are solvable, and Haus is helping enterprises solve them. Decision Confidence Index linked in the comments. ⬇️

500 marketing and finance leaders from US-based enterprises. One uncomfortable truth: Only half say they’re measuring how marketing drives business outcomes. • 40% say their measurement tools make it much easier to take decisive action • 35% suspect more than a fifth of their budget is misallocated, but can't confirm it • 71% believe AI-powered marketing tools prioritize short-term performance over long-term brand growth The organizations that can clearly connect paid media to incremental business outcomes make faster, more defensible decisions. Over time, this compounds into durable growth advantages. Haus’ 2026 Decision Confidence Index is live. Link in comments. 🔽

If you run marketing or analytics for a streamer, broadcaster, or sportsbook, you don’t need anyone to tell you that big games move your numbers. You feel it in real time: Sign-ups, tune-ins, and first-time deposits all spike during, say, a high-stakes March Madness matchup. That’s great…unless you’re running a geo-lift experiment at the same time. 📍The challenge Real‑world sports schedules can quietly overpower otherwise good test designs. If most of the DMAs with a high-stakes rivalry game end up in treatment (or control), the model happily attributes that surge to “media” instead of what really happened: Fans showing up for their team. 📍The solution Haus uses covariate stratification to design experiments that can hold their shape when things get loud. Instead of only balancing on KPI volume, you also balance on the sports calendar itself: • Flag DMAs that will be affected by key games during the test window • Make sure those sports-affected markets are proportionally distributed across test and control • Keep the sports spikes in the data while preventing them from distorting your lift estimate The result: Both groups feel the impact of big games in roughly equal measure, and what’s left over is much more likely to be the effect of your media. Our new blog post unpacks covariate stratification in detail, explaining how this enterprise-grade guardrail makes your whole measurement program more trustworthy. We’ll link it in the comments.

Haus is the #1 fastest-growing vendor in the new Marketing Measurement category on Ramp Rate, which is the company’s public vendor adoption index for SaaS buyers and analysts. Based on real SaaS spend data from 50K+ companies, Ramp Rate highlights how quickly teams are adopting Haus to measure causal marketing impact. We’re proud that more teams trust us to solve their biggest measurement and decision-making challenges. The growth numbers are exciting, but even better are the hard-earned wins, creative solutions, and real partnerships our team and customers are building every day. Check out the full category and data at the link in the comments.

Break bread with some of marketing's best at ShopTalk 2026. Haus' Olivia Kory will be joining Lauren Sherman (CMO, Ruggable), PJ Andersen (Managing Director DTC, Pinterest), and Brelle Pittard (Sr Director, PMG) for an exclusive panel and networking lunch hosted by Pinterest Business. They'll dive into all things marketing and measurement in the age of agentic commerce. If you lead growth, commerce, or marketing and want fresh ideas for building a more human brand and breaking out of efficiency traps, this one's for you. 📅 Wednesday, March 25, 2026, 12:00–1:00 PM 📍 House of Blues Las Vegas, Mandalay Bay Hotel, Level 2 (Casino level) Spots are limited. Sign up below.

What does it look like to turn MMM output into actual business-moving budget decisions? Alex Turner of StockX gives us a clear, concise example in our latest episode of Open Haus. By moving from MTA to an incrementality and experiments-first measurement framework, StockX achieved their highest paid trade numbers and paid contribution in the last three years, while also hitting their lowest CAC. Watch the full episode (linked in the comments) to learn how businesses like Alex's are driving impact with MMM and incrementality experiments.