At Grow, innovation starts with imagination, but it's grounded in data, research, and real-world outcomes. Our VP of Design, Evie Alexander, gives a behind-the-scenes look at how our team approaches design and builds for mental healthcare in Built In's roundup of NYC's most innovative companies of 2026. If you're curious what it's like to do your best work here, this one's worth a read. ↓ https://lnkd.in/eKVUQswr
Grow Therapy
Mental Health Care
New York, New York 119,826 followers
Therapy that’s easy to start, covered by insurance, and worth sticking with.
About us
Grow Therapy is an online therapy platform that makes mental health care easy to start, covered by insurance, and flexible enough to grow with your life. We’re building a better kind of therapy—accessible, affordable, and made to fit real life. We sit at the intersection of people, providers, and partners, because that’s where change happens. We believe change starts by empowering therapists. Grow’s smart platform helps independent providers build thriving practices by handling credentialing, billing, and client referrals—so they can focus on care. With business tools, a supportive clinical community, and growth resources like CE events and speaking opportunities, Grow helps providers practice with more freedom and more support. Grow helps people find licensed therapists who reflect their lived experience, whether that means shared racial or cultural background, language, identity, or life stage. It’s easy to search by specialty, availability, and insurance. Many clients pay ~$21 per session with insurance; some pay $0. With over 1 million clients served and thousands of providers, we’ve built trust the old-fashioned way: one session at a time. Here’s how Grow makes therapy easier: • Covered by insurance: 125+ plans, including Medicare and Medicaid • Fast to start: Book online, begin in as little as 2 days • Flexible scheduling: Virtual or in-person, evenings, weekends • Built for you: Search by identity, specialty, language & more • Affordable: Clear cost estimates & no subscriptions We’re rethinking not just how people access care, but how care feels, because life doesn’t pause between sessions, and with Grow, care doesn’t either. We’re proud to grow with mission-aligned partners like Sequoia, SignalFire, Village Global, Airbnb, Nurx, PatientPing, and Blackstone—who share our belief that everyone deserves access to quality mental health care. Learn more at growtherapy.com
- Website
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growtherapy.com
External link for Grow Therapy
- Industry
- Mental Health Care
- Company size
- 201-500 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2020
- Specialties
- Therapy, Private practice, EHR, Healthtech, Insurance, Credentialing, Mental Health, Software, Social Impact, Technology, Healthcare, Telehealth, Wellness, and Psychology
Locations
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Primary
Get directions
New York, New York 10011, US
Employees at Grow Therapy
Updates
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Grow Therapy reposted this
I’m thrilled to announce that Tenor Therapy has been acquired by Grow Therapy, and that I will be joining Grow’s team to lead product development for the providers on the platform. I started Tenor to solve the problems I saw during my training to become a therapist. “Administrative burden” doesn’t capture late nights doing insurance paperwork while also reading research papers on the latest trauma protocols. “Emotional burnout” doesn’t encapsulate what it feels like to wonder if a suicidal client is going to come back the next week. “Isolation” isn’t strong enough to describe what it means to hold the intensity of another’s pain while sitting alone in a room, not knowing if you are making any difference at all. There's a lot of rhetoric around helping clients get access to affordable care. There isn't nearly enough conversation about helping clinicians get access to the support, training, and resources they need to actually provide it. Our commitment was to help the healer. Since we came out of beta in July, Tenor grew almost entirely by word of mouth, reaching 968 clinicians and 4,279 clients. We analyzed over 25,000 sessions and answered the 218,000 questions sent to our clinically-trained AI consultation chat. We’re proud to have made a difference in the lives of our customers and the incredibly important work they do. We’re now bringing our technology to the 26,000+ providers on Grow, one of the largest provider networks in the US. Since we became connected to Grow’s founders Jake Cooper, Alan Ni, and Manoj Kanagaraj, MD, we have been delighted to find mission-aligned thought partners who share our vision of how technology can be used to support the humans at the heart of the therapeutic process. More than that, we feel connected by shared values around kindness, integrity, and a desire for a better world. Tenor has since wound down in its current form, but we are excited to rebuild with our new partners so that we can reach even more people in need. To everyone who took a chance on Tenor — our investors, employees, advisors, and most importantly, our customers — thank you, from the bottom of my heart. I am so grateful to have had this chapter, and am feeling incredibly energized for the next one. We are just getting started. Join us. https://lnkd.in/eNFzajjF
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Grow Therapy reposted this
Today, we’re proud to share Grow’s first peer-reviewed publication, an important step in contributing to the broader body of knowledge on online mental health care. This large real-world study examined outcomes for more than 200,000 adults who entered care through Grow from 2022 to 2024 and found that the majority of those measured experienced a clinically meaningful improvement in depression or anxiety symptoms. That matters because meaningful improvement is not just a statistic. Behind those numbers are people sleeping better, worrying less, and feeling more like themselves. We are privileged that so many people trust Grow with their care, and that trust comes with a responsibility to keep building the platform we'd want to care for our own loved ones. Something else stood out as well. Patients who used our tools to select a provider by specialty saw better clinical outcomes, and those who selected by identity characteristics were more likely to stay engaged. This is one of the first real-world demonstrations that giving people more choice in matching with the right therapist for them can shape how effective their care is. These findings reflect an earlier version of our platform, and we've invested heavily in the experience since. By publishing what we find, including the nuances, we hold ourselves accountable and get better. We are excited to share this and keep pushing ourselves and the field forward. Read a summary here: https://lnkd.in/gnxHw_5y Or read the study here: https://lnkd.in/gstcr2HA
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Grow Therapy reposted this
Last week, Tenor Therapy officially joined Grow Therapy. When we started Tenor, our goal was to build tools that truly support clinicians. That mission hasn’t changed. We’ve seen firsthand how the right technology can empower clinicians to do their best work and deliver deeply personalized care—and we’re excited to continue that work at Grow. We chose to partner with Grow because of their deep commitment to our shared mission. It’s rare to find an organization that lives its values so authentically, and we are incredibly excited to be a part of it. The kindness and passion we’ve seen in the community here in one short week has been inspiring. Also joining the same week as a series D funding announcement (https://lnkd.in/eM_dZ-z2) was especially fun. The future of care is looking bright. (👀👀👀 and we're hiring across all roles, including engineering, if you're interested let's chat: https://lnkd.in/eMhvjydD) As Tenor’s story comes to an end, I want to thank the clinicians who trusted us early, challenged us, and helped push the boundaries of what was possible. Your openness and feedback shaped everything we built. I’m also incredibly proud of and grateful for our team who has shared this journey with us and I know will continue to do amazing things. We’re especially thankful to our investors who shared our conviction that clinicians deserve better. Your partnership helped turn that belief into reality. Olivia Chen and Katie Witkop you both already know how lucky I consider myself to have taken this journey with you. Finally, thank you to Jake Cooper, Alan Ni, and Manoj Kanagaraj, MD for building such a values-driven organization and for welcoming us into Grow. We are so excited for what comes next.
The Tenor Therapy team has officially joined Grow! Olivia Chen, Katie Witkop, Paul Salvatore, and team have built an incredible company to support providers, and we feel fortunate to have found each other. Beyond their technological ability, what stood out as we got to know each other was their mission alignment. Tenor was founded after Olivia left tech to pursue her dream of becoming a therapist. In her practice, she was frustrated by the tools at hand, and started Tenor to design a better system using the latest AI technologies, one that cut back on tedious work and offered real insights and support. In joining forces, we are putting our resources behind scaling their vision to 26,000 active Grow clinicians. Together, we’re pushing on two priorities: -First, make our service more personalized. From matching, to care, to between-session support, we have the opportunity to better serve clients based on their unique circumstances -Second, make care more sustainable for providers. Move documentation from after-hours catch-up work and into the flow of care. And build on that foundation with a co-pilot that surfaces practical takeaways, grounded in each provider's style and each client’s needs We’re thrilled to run at this opportunity together, and for what’s to come!
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Grow Therapy reposted this
The Tenor Therapy team has officially joined Grow! Olivia Chen, Katie Witkop, Paul Salvatore, and team have built an incredible company to support providers, and we feel fortunate to have found each other. Beyond their technological ability, what stood out as we got to know each other was their mission alignment. Tenor was founded after Olivia left tech to pursue her dream of becoming a therapist. In her practice, she was frustrated by the tools at hand, and started Tenor to design a better system using the latest AI technologies, one that cut back on tedious work and offered real insights and support. In joining forces, we are putting our resources behind scaling their vision to 26,000 active Grow clinicians. Together, we’re pushing on two priorities: -First, make our service more personalized. From matching, to care, to between-session support, we have the opportunity to better serve clients based on their unique circumstances -Second, make care more sustainable for providers. Move documentation from after-hours catch-up work and into the flow of care. And build on that foundation with a co-pilot that surfaces practical takeaways, grounded in each provider's style and each client’s needs We’re thrilled to run at this opportunity together, and for what’s to come!
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We’re still pinching ourselves. Today, Nasdaq lit up Times Square to celebrate Grow Therapy’s $150M Series D at a $3B valuation. This milestone isn’t just about funding, it’s about expanding access to high-quality mental healthcare across the country. More providers supported. More people empowered. More care delivered when it’s needed most. Grateful for our team, our providers, our partners, and every person who trusts us with their care.
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Grow Therapy reposted this
Five years ago, in the midst of COVID, we launched Grow Therapy while working out of a wine storage space. We had a personal question in mind: how can we make it easier for clients like ourselves, our friends, and our loved ones to find a high-quality therapist through insurance? Today, we're incredibly proud to have partnered with over 26,000 providers and helped more than 2 million clients access care. We've raised a new round of funding at a $3B valuation to continue building a mental health platform we'd be proud to share with any of our loved ones. Our first chapter at Grow was about access. Expanding in-network mental health care so that every American can access mental health support. We’re doubling down there in partnering with employers and primary care providers. But our next chapter is also about raising the standard of care itself. Clients deserve support that is continuous and personalized. What would it look like to build the mental health experience from the ground up, pairing world-class providers with AI-enabled systems built to support safety, personalization, and continuity of care? That’s the question we’re answering over the next five years. It is still early days at Grow. We've expanded beyond the wine storage space to some nicer offices (we’re hiring out of NYC, SF, and Seattle!), but the core mission remains the same. If you want to help build a tech company redefining how mental health care is delivered in the US, we would love to talk.
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Grow Therapy reposted this
Excited to share the announcement of Grow Therapy's Series D! I'm incredibly grateful to be a part of such an amazing team working towards the vital mission of making mental health care more accessible nationwide. I'm proud of the impact we've made to date and even more excited for what's to come. If you're interested in learning about opportunities at Grow, please reach out or check out our open roles: https://lnkd.in/g6ti7bmg
Today we're announcing Grow Therapy's Series D, and with it, our expansion into employer and primary care partnerships. We started Grow 5 years ago with a simple belief, mental health coverage needs to work: for people striving to progress their lives, for providers dedicated to serving their community, and for organizations supporting incredible care. We've spent every day since working to make that real. Today: • 220M+ Americans have coverage through our 125+ health plans (incl. Medicare and Medicaid) • 26,000+ providers have end-to-end support to deliver care on Grow • 2M+ clients have made meaningful progress with a Grow provider With this round, we're bringing that same model to employers and primary care - two areas where the gap between "we offer mental health benefits" and "people actually get support" is enormous. We’re here to close that. I'm grateful to our team, our provider partners, and the people who choose Grow for their care. We are committed to earning your trust every day. And thank you Rebecca Torrence of Bloomberg News for the thoughtful conversation. https://lnkd.in/e_fyvW7J
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Grow Therapy reposted this
1 - That’s a 🔥 picture of our new SF office, we’re looking very official. 2 - It’s honestly wild what Jake Cooper, Alan Ni, Manoj Kanagaraj, MD, and team pulled off in such a short amount of time 🚀 3 - And being here for just five months and getting to be part of this journey? Pretty incredible. Grateful (and excited for what’s next). We’re growing fast 🚀 which makes this an incredible time to join a world-class team. Check out our open roles here: https://lnkd.in/g6ti7bmg
Today we're announcing Grow Therapy's Series D, and with it, our expansion into employer and primary care partnerships. We started Grow 5 years ago with a simple belief, mental health coverage needs to work: for people striving to progress their lives, for providers dedicated to serving their community, and for organizations supporting incredible care. We've spent every day since working to make that real. Today: • 220M+ Americans have coverage through our 125+ health plans (incl. Medicare and Medicaid) • 26,000+ providers have end-to-end support to deliver care on Grow • 2M+ clients have made meaningful progress with a Grow provider With this round, we're bringing that same model to employers and primary care - two areas where the gap between "we offer mental health benefits" and "people actually get support" is enormous. We’re here to close that. I'm grateful to our team, our provider partners, and the people who choose Grow for their care. We are committed to earning your trust every day. And thank you Rebecca Torrence of Bloomberg News for the thoughtful conversation. https://lnkd.in/e_fyvW7J
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Grow Therapy reposted this
We have several design, engineer, and PM roles open! More details: https://lnkd.in/gZiRbqQe
Today we're announcing Grow Therapy's Series D, and with it, our expansion into employer and primary care partnerships. We started Grow 5 years ago with a simple belief, mental health coverage needs to work: for people striving to progress their lives, for providers dedicated to serving their community, and for organizations supporting incredible care. We've spent every day since working to make that real. Today: • 220M+ Americans have coverage through our 125+ health plans (incl. Medicare and Medicaid) • 26,000+ providers have end-to-end support to deliver care on Grow • 2M+ clients have made meaningful progress with a Grow provider With this round, we're bringing that same model to employers and primary care - two areas where the gap between "we offer mental health benefits" and "people actually get support" is enormous. We’re here to close that. I'm grateful to our team, our provider partners, and the people who choose Grow for their care. We are committed to earning your trust every day. And thank you Rebecca Torrence of Bloomberg News for the thoughtful conversation. https://lnkd.in/e_fyvW7J
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