GOODLES

We're just catching our breath after Expo West, but the GOODLES train isn't stopping: Our CEO Jen Zeszut is on the way to SXSW right now to keep the gooder vibes going! Here's where we'll be Saturday, March 14: @SXSW: 'Weird FTW: What Happens When Brands Zig While Others Zag' at 11:30am @Fast Company Grill: 'Cracking the Cult Brand Code' at 1:00pm @Axios House: "A New Recipe for Success: The Future of Food and Drink" at 3:30pm Sunday, March 15: @The Female Quotient: 'Built For What's Next: The CEO As Builder' at 12:00pm @Inc. Magazine Founder House: 'Secrets of Great Challenger Brands' at 3:50pm See you there! #GOODLES #SXSW #AxiosHouse #FastCompanyGrill #IncFounderHouse #FQLounge

Guess who’s back on the Inc. Female Founders list for 2026? That’s right, our CEO Jen Zeszut is a two-peat! Under Jen’s leadership, the delicious and nutrient-packed GOODLES mac is the bright growth spot in the category, The product, brand and business results are turning heads, and apparently, Inc. agrees. Again! We’re endlessly proud of our fearless leader for this incredible achievement. Now pass the Cheddy Mac because we are celebrating. #IncFemaleFounders #Goodles

We're beyond thrilled to share that GOODLES has been named to Bain & Company's Brand Insurgent List for the second year in a row! The list recognizes U.S. consumer brands that punched way above their weight in 2025 by capturing about 36% of market growth while representing less than 2% of total market share. Less than 2% of the market. Over a third of the growth. We love the underdog advantage! To every mac & cheese enthusiast who picked up a box, told a friend, or simply refused to settle for sad noodles, this one's for you. The legacy brands may have a head start, but we've got the best mac! #GOODLES #BrandInsurgent https://lnkd.in/gxgHcXs2

IT'S EXPO WEEK! Tomorrow, the GOODLES Brand BFFs Charm Hunt officially kicks off, and we are SO EXCITED to see it come to life! ✨ Here's what you need to know: Head to our booth (N2106/N2107, North Hall) to pick up your bracelet and a map. From there, visit each of our 9 partner brand booths to collect their custom charm. We have limited quantities each day, so get there EARLY! See you tomorrow! 🤩 Jesse & Ben's • happy®• Smash Foods • Laoban • Kooshy • Ayoh Foods • De Soi • Back to Nature Foods • The Only Bean

Expo West is in less than a week, and we’re doing something NEW this year! We’ve partnered with 9 of our INCREDIBLE BRAND BFFs to create a little adventure all over the show floor. Pick up a GOODLES Bracelet at our Booth (#N2106) and then get ready to go on a CHARM HUNT to fill it with custom charms from some of our brand faves! We’ll give you directions, all you have to do is meet our friends and complete your set! It’s the first Expo for some of these brands. We remember those first show jitters well! “Will anyone want to meet us? Will they be able to find our booth?” Well, get ready to meet Jesse & Ben's • happy® • Smash Foods • Laoban • Kooshy • Ayoh Foods • De Soi • Back to Nature Foods • The Only Bean

ALL OUR WARM & FUZZY FEELS ARE COMING TO EXPO! Join us at BOOTHS N2106 and N2107 for a JOYFUL, UNMISSABLE, MAC-TASTIC visit. Surround yourself in the same feels you get from your favorite flavor of GOODLES! Forget House of Blues, because this year, the party is in the aisle, with yummy mac to try and a few SURPRISES that just might make your MAC DREAMS come true! We’ve even got an ADVENTURE for all the food-lovers out there that’ll make walking the Expo halls MORE FUN than ever! We can’t wait to see you!

GOODLES is living proof that you don’t have to be the biggest brand in the room to make real noise. By building a fearless culture and doing things our own way, this scrappy underdog is shaking up a category that hasn’t changed in decades. Our cofounder & CEO, Jen Zeszut, sat down with Charlotte Apps at Bain & Company to talk about how GOODLES got started, why our growth has been anything but typical, and what we’re cooking up next. Read more about how we're rewriting the rules here: https://lnkd.in/g-p6ZshE Thank you to Bain and Charlotte for the great conversation! #GOODLES

The Wall Street Journal took a deep dive into what's happening in the mac & cheese aisle, including how GOODLES is shaking things up. 🧀 When we launched in 2022, we set out to make mac more nutritious, more fun, and more YUM. Today, we're proud to be part of a wave pushing the category forward. Huge credit to our team, retail partners, and GOODLES fans who believed mac & cheese could grow up with them. ✨🫶🏼 🗞️ Read the full story to see how the category is evolving.

THIS IS HOW WE DO IT. A 2025 year in review, GOODLES style. 🤣 https://lnkd.in/gKKPVGUg Thank you to our amazing team, dear friends and beloved fans for another epic OhNoYouDidn't year. A few highlights: We (more than) doubled Sales again. We're selling 3 boxes/cups every second now. More than 6 MILLION new people starting buying GOODLES in 2025. 😮 Bring on 2026. Happy New Year!

They said it couldn't be done. But you proved them wrong. Four years ago today, we launched GOODLES. Over 100 VCs had told us no. Industry leaders called it "an awful idea." Mac and cheese with actual nutrition? That tastes incredible? Never gonna work.But at 6am on November 16th, we flipped the switch anyway. From our Santa Cruz HQ, surrounded by cables and midnight cookie crumbs, we watched those first orders roll in. We couldn't stop refreshing the page. You believed when others didn't. You spread the word. You became our fans, our friends, our community. You made mac cool again. Now? We're selling 1.5 boxes every second. Nearly tripled our business this year. And built something way bigger than mac and cheese. From Paul, Jen, and all of us at GOODLES: THANK YOU for proving that sometimes the "awful ideas" are the best ones. This birthday is yours. #GOODLES #4Years #MacsBackBaby #ThanksToYou