Expo West is in less than a week, and we’re doing something NEW this year! We’ve partnered with 9 of our INCREDIBLE BRAND BFFs to create a little adventure all over the show floor. Pick up a GOODLES Bracelet at our Booth (#N2106) and then get ready to go on a CHARM HUNT to fill it with custom charms from some of our brand faves! We’ll give you directions, all you have to do is meet our friends and complete your set! It’s the first Expo for some of these brands. We remember those first show jitters well! “Will anyone want to meet us? Will they be able to find our booth?” Well, get ready to meet Jesse & Ben's • happy® • Smash Foods • Laoban • Kooshy • Ayoh Foods • De Soi • Back to Nature Foods • The Only Bean
So GOODLES to lift other brands up. This is what modern brand-building looks like. 💖
Not the Cuisine Solutions Sous Vide Squad and I abandoning the booth to hunt for charms for days . . . Let us know if you drop any hints, GOODLES 🤫 🧀 💛 Here we goooo, Jenn Sheppard, Sean Wheaton, Audrey Morse, Miguel Franco, Marc Brennet, Sonia Kap, Bill Stablein, Peter Dulla, PCQI. Ivan Mouzykin
I love this marketing idea. Putting attendees on a treasure hunt for these charms not only signals the community you have with these other brands, but gives attendees something tangible to take home as a continual reminder of each brand involved. I love the twist.
This is the absolute cutest idea! Need a Goodles pop-up for those who won’t be at expo west ☺️☺️
✨CHARMED✨
David McCormick It is fascinating to see a physical event strategy that so perfectly mirrors the collaborative cross-promotion tactics we often prioritize when building digital ecosystems. By turning booth traffic into a shared "adventure," you are effectively leveraging a network effect that lowers the visibility barrier for those newer brands, much like a well-executed integrated campaign would online. I suspect this gamified approach will generate significantly higher brand recall than the traditional standalone booth model. How are you tracking the conversion rate from charm collectors to actual qualified leads across the different partners? Is there a specific digital nurture sequence planned to keep engagement high once the show ends?
BEATS a big pink bag ANYDAY
One of the best ideas I’ve seen in a while 🥳
We're so so excited!! 💞
SUCH a fun and unique idea. Our gals are going to be scouringggg the floor for these charms!